- Following 2.4K
- Followers 123.4K
- Engagement 0.11%
- Avg likes 137
- Avg comments 10
About What Matters
What Matters (@whatmatters.officiel) is a Beauty, cosmetic & personal care creator on Instagram. The account has 123,446 followers and 2,204 published posts. Recent posts average 137 likes and 10 comments, an engagement rate of 0.11%.
An audience of 123.4K puts What Matters in the mid-tier, between 100,000 and 1 million followers. Set against 2,391 accounts followed, the audience works out to about 52 followers per account What Matters follows. What Matters carries Instagram's verified badge and is set up as an Instagram business account. Flinque files What Matters under a single category, Beauty, cosmetic & personal care.
The Instagram bio for What Matters runs to 20 words across 3 lines. Emoji sit alongside the words. The latest activity Flinque has on record for What Matters dates from January 2026.
Story Highlights
Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.
2,204 Posts
Of the 10 most recent posts shown for What Matters, 5 are single images, 3 are carousels and 2 are videos. No single format accounts for most of them. With 2,204 posts published, What Matters's archive runs well past the 2,000 mark. Against the audience, that is roughly 56 followers for each post published. What Matters also keeps 20 story highlights on the profile. All 10 carry captions, averaging 33 words each. The captions are written mainly in French. Words that recur across them include prendre, soin, dents, fêtes and maison. The captions tag #whatmatters, #produitnaturel, #cleanhome, #vegan and #bio.
📸
Ce dentifrice blancheur, contient du fluor pour protéger vos dents des caries.
Il est également certifié Bio pour prendre soin de vos dents et de celles de ceux que vous aimez!
📸
Chez What Matters, même pendant les fêtes, nous ne faisons pas l’impasse sur les petits gestes qui comptent vraiment.
Se brosser les dents avec un dentifrice bio, au fluor, noté 100/100 sur Yuka, c’est un peu comme offrir un pull en cachemire à son sourire:
👉 efficace
👉 rassurant
👉 et franchement agréable au quotidien.
Parce que oui, le fluor protège l’émail (même après la troisième part de bûche).
Et parce qu’un produit clean, bien formulé, ça permet de sourire sans arrière-pensée!
Prendre soin de sa maison au quotidien: ce n’est pas une mince affaire! Pour rendre cette tâche plus agréable, que diriez-vous d’essayer notre (nouveau) binôme ménage préféré: le liquide vaisselle et le multi surface! Des formules naturelles, certifiées Ecocert, vegan et imparables quelque soit leur usage, au parfum addictif de fleur d'oranger!
Et comme chez What Matters, pas de compromis entre efficacité et esthétisme, les flacons de nos best-sellers maison font peau neuve, avec un design encore plus épuré, toujours made in France 🇫🇷 en verre renforcé® et rechargeable à l'infini!
Un joli duo matchy-matchy à poser de toute urgence au bord de votre évier!
#whatmatters #produitnaturel #cleanhome #vegan #bio
What Matters's engagement
What Matters's engagement rate on Instagram is 0.11%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 909 followers. An average post collects 137 likes and 10 comments, close to 14 likes for each comment.
Engagement rate
0.11%
- Avg likes
- 137
- Avg comments
- 10
- Interactions : followers
- 1 : 909
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Age & Gender
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Primary Language
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Audience Interests
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Authenticity
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Audience Quality Score
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Brand Affinity
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Content Strategy
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Commercial Insights
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Industry Fit
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Frequently asked questions
These answers about What Matters are generated from the Instagram profile data Flinque holds for the account.
Who is What Matters?
What Matters (@whatmatters.officiel) is a Beauty, cosmetic & personal care creator on Instagram. What Matters carries Instagram's verified badge and is set up as an Instagram business account. The Instagram bio for What Matters runs to 20 words across 3 lines.
How many followers does What Matters have?
What Matters has 123,446 followers on Instagram (123.4K). Set against 2,391 accounts followed, the audience works out to about 52 followers per account What Matters follows. With 2,204 posts published, What Matters's archive runs well past the 2,000 mark.
What is What Matters's engagement rate?
What Matters's engagement rate on Instagram is 0.11%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 909 followers. An average post collects 137 likes and 10 comments, close to 14 likes for each comment.
What does What Matters post about on Instagram?
Flinque files What Matters under a single category, Beauty, cosmetic & personal care. Of the 10 most recent posts shown for What Matters, 5 are single images, 3 are carousels and 2 are videos. The 10 recent Instagram captions Flinque holds for What Matters repeatedly use the words prendre, soin, dents, fêtes and maison. What Matters's captions carry hashtags such as #whatmatters, #produitnaturel and #cleanhome. What Matters writes those captions mainly in French. What Matters keeps 20 story highlights, which open with a free Flinque account.
How do I contact What Matters for a collaboration?
What Matters's contact details are not published on Flinque's public profile. The Instagram bio links to 3 external sites, and a free Flinque account opens those links. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist What Matters and use Flinque's outreach tools wherever a contact route is on file.
Links
What Matters's own Instagram profile is the one outbound link Flinque publishes for the account, and the 3 bio links open after signing up.
Public profile data sourced from Instagram. Flinque is not affiliated with What Matters.