- Following 1.1K
- Followers 5.3K
- Engagement 0.1%
- Avg likes 5
- Avg comments 0
About Marketing Reporting Platform 🚀
Marketing Reporting Platform 🚀 (@whatagraph) is a Software Company creator on Instagram, also filed under SaaS/B2B. The account has 5,289 followers and 934 published posts. Recent posts average 5 likes and 0 comments, an engagement rate of 0.1%.
Marketing Reporting Platform 🚀 belongs to the nano tier, the band usually drawn between 1,000 and 10,000 followers. Marketing Reporting Platform 🚀 follows 1,094 accounts, so the audience is roughly 4.8 times the size of the list followed. Marketing Reporting Platform 🚀 is set up as an Instagram business account. Flinque files Marketing Reporting Platform 🚀 under Software Company, with SaaS/B2B as a secondary category.
The Instagram bio for Marketing Reporting Platform 🚀 runs to 19 words. The latest activity Flinque has on record for Marketing Reporting Platform 🚀 dates from August 2024.
Story Highlights
Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.
934 Posts
Of the 10 most recent posts shown for Marketing Reporting Platform 🚀, 8 are single images and 2 are carousels. That mix leans toward single images. Marketing Reporting Platform 🚀 has built a substantial archive of 934 posts. Against the audience, that is roughly 5.7 followers for each post published. Marketing Reporting Platform 🚀 also keeps 8 story highlights on the profile. All 10 carry captions, averaging 223 words each. The captions are written mainly in English. Words that recur across them include digital, marketers, according, which and data. The captions tag #digitalmarketing, #digitaltrends, #digitalmarketingtrends, #newsletter and #marketingnews.
According to Forrester, the digital economy is expected to hit $16.5 trillion by 2028, equating to 17% of global gross domestic product, and with almost two-thirds of the total number coming from the U.S. and China.
Some of the sectors that will increase their share in the upcoming years are online retail and online travel, with 9% and 7% CAGR from 2023 to 2028, respectively.
Digital economy growth drivers can be divided into four core areas, as per the report:
1. Digital businesses
2. Digital skills availability
3. Digital public services
4. Digital research and development
Digital businesses, many of which are funded by advertising, are a major driver of growth. Putting a price on free advertising-driven digital goods would increase the size of the digital economy by 25%. Room for growth still remains, especially in the European Union, where just 45% of enterprises have adopted the cloud and only 1/3 use data to improve decision making.
Tech spend, according to the report, will be provided not only by private companies, but the public sector as well. In order to successfully scale the global economy, tech spend on public services must reach $881 billion by 2024. As the report states, "The average total tech spend growth per year in Europe from 2024 to 2027 is forecast to be €83 billion, significantly lower than the €125 billion required by the European Commission to reach digital growth targets."
Do you feel the outlook is optimistic for digital advertisers and tech companies? Feel free to discuss in the comments!
Read the August edition of the Summarized by Whatagraph newsletter, packed with top news from the digital world and a recap of our latest updates.
Head to our LinkedIn page and enjoy your read!
#newsletter #marketingnews #digitalmarketing #digitaltrends #summarized
Multichannel marketing remains a key to campaign success, however knowing which channels to utilize has grown increasingly complicated with the decreasing attention of consumers. According to a recent Ascend2 report, creating an effective strategy was listed as a core challenge for 53% of marketers executing a multichannel marketing plan.
However, despite it being somewhat of a hassle, most marketers agree that it's necessary to achieve strategic priorities. 30% of marketers declared they found tremendous success with multichannel marketing (jump from the 17% last year), 65% that it has been somewhat successful and only 5% - that it has not helped them achieve their strategic goals.
Data quality is a top indicator of campaign performance. 52% of marketing professionals listed data quality as an essential aspect of a successful multi-level marketing campaign. A close second was accurate measurement of performance, which 50% of marketing professionals named as a top attribute. Third place belonged to marketing automation, which was listed as a top successful component by 37% of professionals.
Looking at tools and tactics, social media’s position as the top tactic in 2024 underscores its critical role in multichannel marketing strategies. 70% of marketing professionals list AI and machine learning as the top emerging trends or technologies which will have an impact on multichannel marketing in the next two to three years. Chatbots and conversational marketing came in a distant second at 45%.
Do you agree with the findings of the report? Let us know in the comments!
#digitalmarketingtrends #multichannelmarketing #dataanalysis #AI #marketingautomation
📣 On July 25th, Reddit announced on their Reddit for Business blog that a new advertising format, Lead Generation Ads is now in public beta and will be available for all advertisers globally working directly with the platform. The format, coupled with Reddit's integration with Zapier, is said to "empower businesses to collect high-quality leads from Reddit's engaged and high-intent users more efficiently than ever before".
🔎 On July 1st Reddit has updated its robots.txt file, preventing many search engines and AI tools from crawling the site. While this change has not affected Google, a Microsoft representative confirmed that “Bing stopped crawling Reddit after they implemented their updated robots.txt file on July 1, which prohibits all crawling of their site”.
Reddit and Google's cooperation seems to be tightening as earlier this year, Reddit struck a content licensing deal with a major AI company (later revealed to be Google) for training the search giant's AI models with the content of the platform. Reddit's ratings in Google Search also increased significantly over the course of last year, as according to Semrush data, the number of URLs ranking in Google jumped from 22 million between May 2023 and 41.1 million in February 2024.
📈 Reddit's platform improvements and partnerships secured to boost ad revenue have resulted in increased platform popularity. According to eMarketer's June 2024 forecast, Reddit has seen the biggest growth of average time spent per day by US active users among social networks.
Reddit users will increase their time spent on the platform by an average of 11.0% in 2024, averaging 31 minutes (up from 28 minutes last year). Reddit’s US ad revenue is forcasted to grow by 27.9%, reaching $741.2 million.
Are you taking full advantage of Reddit's potential or plan to do so in the future?
#DigitalMarketingTrends #OnlineAdvertising #Reddit #SocialAdvertising #SearchEngineMarketing
Earlier this week Google announced its plan to keep third-party cookies in the Chrome browser after all. The information was shared via the Privacy Sandbox initiative's blog on Monday and came after years of pledging to phase them out, although the final deadline was postponed numerous times.
Anthony Chavez, vice president of the Privacy Sandbox initiative, stated that a new experience in Chrome would be introduced that would let users make an informed choice regarding their privacy across their web browsing and that they would be able to adjust that choice at any time.
Google will also be working with regulators such as the UK's CMA and Information Commissioner's Office as well as publishers and privacy groups on the new approach, while continuing to invest in the Privacy Sandbox program.
What do you think about this sudden change?
#DigitalMarketingNews #DigitalAdvertising #CookiesDeprecation #Chrome
A Gartner survey of 5,728 customers conducted in December 2023 revealed that while business leaders are eager to adopt AI, customers remain concerned about its use when it comes to customer service function.
Here are some of the survey results:
- 64% of customers would prefer that companies did not use artificial intelligence (AI) in their customer service
- 53% of customers would consider switching to a competitor if they found out a company was going to use AI for customer service
- The top concern that consumers have about AI in customer service is that it will get more difficult reaching a person, followed by AI displacing jobs, and AI providing the wrong answers.
Keith McIntosh, Senior principal, research, in the Gartner Customer Service & Support practice stated, that at the same time, 60% of customer service and support leaders are under pressure to adopt AI in their functions, however, they can’t ignore their customers' concerns about AI use.
Would you consider not using AI in your business if it meant keeping your customers happy? Feel free to share in the comments!
#artificialintellingence #aitrends #customerservicetrends #digitaltrends
The July edition of the Summarized by Whatagraph newsletter, packed with top news from the digital world and a recap of our latest updates is already here.
Go to our LinkedIn page to read it. Enjoy!
#newsletter #marketingnews #digitalmarketing #digitaltrends #summarized
Defined as those born in 2010+, Gen Alpha's unique characteristics are, as research states, a much more mature, grounded perception of brands than their parents had at the same age. They were also heavily influenced by easy access to a technology and media ecosystem that has fostered a wide variety of interests and knowledge-seeking drive. It’s also made Gen Alpha more discerning and informed when evaluting brands.
One area where Gen Alpha’s heightened skepticism is very apparent is a low level of trust in TV personalities - a group that stood among the top three least-trustworthy assessed by the age segment. The generation does not put much stock in public figures as well, for example, just 21% views athletes and celebrities as role models, as the study reports. Instead, Gen Alpha values content creators and is engaged by “edutainment” content.
When ranking their preferred brands, Gen Alpha pointed to technology companies such as Apple and Samsung, or "creativity enablers" like LEGO, while Gen Z preferred brands such as Doritos, M&Ms or Oreos. They also often associate the scale of a company's marketing with low authenticity - for example, just 14% picked a brand as their favorite due a celebrity endorsement while only 20% did so due to the company producing “really great commercials.”
Other interesting finds are, for example, that the younger generation has twice as much indentifiable interests as Gen Z, however including Gen Z’s preference for gaming and gamified experiences. When asked about brand experiences they would most enjoy, 53% of Gen Alpha cited games and apps that teach useful skills.
Are you ready for the next generation of consumers?
#MarketingTrends #GenAlpha #GenZ #BrandStrategy #AgencyNews
The findings suggest a three-pronged approach when it comes to brand growth:
- Predisposing more consumers to a brand,
- Being more present in the consumer lifecycle
- Exploring new spaces for growth.
According to the report, the main growth driver for a brand is being meaningfully different to more people. It increases the probablility of future growth and allows them to charge - and maintain - a price premium. In fact, according to Kantar's data, meaningfully different brands command 5x the market penetration today than those who have not meaningfully differentiated themselves.
Being meaningfully different builds a stronger connection with the brand's consumers, which helps to predispose consumers to the brand and increase their purchase intent. Brands which consumers are more predisposed to, according to Kantar, have 9x higher volume shares of the market, 2x higher price paid and 4x the likelihood of value share, or making more money than the competition from a product.
One of the ways a brand can build meaningful differentiation is by being present across all of the places where buying choices are being made, from search to websites to on physical store shelves. Brands that are consistently present attracted 7x the number of buyers than brands that are present at just 50% of purchasing occasions.
Finally, apart from entering new markets, brands can also benefit from finding additional uses for their existing products. Accordind to the report, brands that are able to find new uses for their products have 2x the chance for growth compared to other brands. Additionally, those who increase uses for a brand by 10% are able to drive 17% growth.
#BrandMarketing #DigitalMarketing #AgencyTrends #BrandGrowth
According to a recent Forrester and 4A's report, a total of 91% of US advertising agencies are either already using (61%) or exploring use cases for the technology (30%), outpacing other groups including marketing organizations and the general business population.
Some of the key areas in which generative AI will have significant or very significant impact on the agency's ecosystem, as identified by respondents, were:
1. Content creation (how content is created - 76% - and what content the agency creates for clients - 62%)
2. The agency marketplace (71%)
3. Consumer interactions with the agency's work (69%)
Large agencies are further along the generative AI adoption path, with 78% of respondents at agencies with more than 201 employees saying they leverage the tech compared to only 53% of small agencies, or those with less than 50 employees.
More than half of respondents expect generative AI to have significant or very significant impact on key aspects of their agency’s ecosystem in the next two years, though concerns remain around legal liabilities, copyright infringement, data privacy and security.
Could #GenAI technologies be a game changer in your agencies work? Please share your thoughts in the comments!
#digitalmarketingtrends #generativeAI #agencytrends #marketingagency
Marketing Reporting Platform 🚀's engagement
Marketing Reporting Platform 🚀's engagement rate on Instagram is 0.1%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 1,000 followers. Recent posts average 5 likes and 0 comments, so every recorded reaction is a like.
Engagement rate
0.1%
- Avg likes
- 5
- Avg comments
- 0
- Interactions : followers
- 1 : 1,000
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Frequently asked questions
These answers about Marketing Reporting Platform 🚀 are generated from the Instagram profile data Flinque holds for the account.
Who is Marketing Reporting Platform 🚀?
Marketing Reporting Platform 🚀 (@whatagraph) is a Software Company creator on Instagram, also filed under SaaS/B2B. Marketing Reporting Platform 🚀 is set up as an Instagram business account. The Instagram bio for Marketing Reporting Platform 🚀 runs to 19 words.
How many followers does Marketing Reporting Platform 🚀 have?
Marketing Reporting Platform 🚀 has 5,289 followers on Instagram (5.3K). Marketing Reporting Platform 🚀 follows 1,094 accounts, so the audience is roughly 4.8 times the size of the list followed. Marketing Reporting Platform 🚀 has built a substantial archive of 934 posts.
What is Marketing Reporting Platform 🚀's engagement rate?
Marketing Reporting Platform 🚀's engagement rate on Instagram is 0.1%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 1,000 followers. Recent posts average 5 likes and 0 comments, so every recorded reaction is a like.
What does Marketing Reporting Platform 🚀 post about on Instagram?
Flinque files Marketing Reporting Platform 🚀 under Software Company, with SaaS/B2B as a secondary category. Of the 10 most recent posts shown for Marketing Reporting Platform 🚀, 8 are single images and 2 are carousels. The 10 recent Instagram captions Flinque holds for Marketing Reporting Platform 🚀 repeatedly use the words digital, marketers, according, which and data. Marketing Reporting Platform 🚀's captions carry hashtags such as #digitalmarketing, #digitaltrends and #digitalmarketingtrends. Marketing Reporting Platform 🚀 writes those captions mainly in English. Marketing Reporting Platform 🚀 keeps 8 story highlights, which open with a free Flinque account.
How do I contact Marketing Reporting Platform 🚀 for a collaboration?
Marketing Reporting Platform 🚀's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist Marketing Reporting Platform 🚀 and use Flinque's outreach tools wherever a contact route is on file.
Links
Marketing Reporting Platform 🚀's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.
Public profile data sourced from Instagram. Flinque is not affiliated with Marketing Reporting Platform 🚀.