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Subset (@wearsubset), Instagram profile photo
Verified on Instagram

Subset

Shopping & retail
@wearsubset
Essential first layers in organic cotton Made for comfort & the planet [the new Knickey] #setyournewstandard
  • Shopping & Retail
  • eCommerce/DTC
  • Following 516
  • Followers 50.2K
  • Engagement 0.07%
  • Avg comments 4

About Subset

Subset (@wearsubset) is a Shopping & retail creator on Instagram, also filed under Shopping & Retail and eCommerce/DTC. The account has 50,155 followers and 390 published posts. Recent posts average 37 likes and 4 comments, an engagement rate of 0.07%.

With 50.2K followers, Subset is a micro creator by the common 10,000 to 100,000 definition. Set against 516 accounts followed, the audience works out to about 97 followers per account Subset follows. Subset carries Instagram's verified badge and is set up as an Instagram business account. Flinque files Subset under 3 categories, led by Shopping & retail and followed by Shopping & Retail and eCommerce/DTC.

The Instagram bio for Subset runs to 15 words across 4 lines. The bio tags #setyournewstandard. The latest activity Flinque has on record for Subset dates from October 2023.

Story Highlights

Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.

390 Posts

Of the 10 most recent posts shown for Subset, 6 are videos, 3 are single images and 1 is a carousel. That mix leans toward videos. 390 published posts give Subset a moderate archive on Instagram. Against the audience, that is roughly 129 followers for each post published. Subset also keeps 5 story highlights on the profile. All 10 carry captions, averaging 34 words each. The captions are written mainly in English. Words that recur across them include cotton, organic, it’s, we’re and wear. The captions tag #setyournewstandard.

Your first layer matters more than most people realize.

Organic cotton is naturally breathable, hypoallergenic, and free from the pesticides and chemical finishes commonly used in conventional cotton. That means better airflow, less friction, and a fabric that’s designed to support skin health, especially in areas that are more sensitive — because what you wear closest to your body stays there the longest, so make sure it’s made with intention.
We had to 😏
The new year doesn’t need a full overhaul. It needs a softer baseline. Save this for when you want to reset without starting over.
Toxins? Blocked. This year, we’re only accepting the best for ourselves 💚
Skincare doesn’t just refer to your retinol routine, it’s what you wear as well. What touches your skin all day matters just as much as what you put on it for five minutes at night. Breathable, organic cotton. Thoughtful materials. First layers that support your body, not work against it.

Consider this your reminder to wear your skincare.
The best time to clear out the toxins in your life? Today. So, start with your top drawer and let us help you recycle all your ready-to-retires with. All you have to do:
1. Snag a Trashie Take Back Bag and fill it up with clean clothing in any condition and don’t forget your old underwear!
2. Scan the QR code on the Bag to register for rewards and ship for free.
3. Earn TrashieCash™ and shop sustainably at hundreds of your favorite brands.

It’s as simple as that.
How we’re embracing 2026 😏💚
Wishing everyone a happy and healthy 2026 — here’s to all of you 💚
Clicking our heels together three times in hopes we can leave all the toxic in 2025 and only welcome non-toxic in 2026 [in our organic cotton socks of course].
By seeking out the most environmentally responsible processes, low-impact fabrics and ethical manufacturing, we swap the greenwashing for integrity and accountability. And we’re confident in our choices because they’re science-backed and certified.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
#setyournewstandard

Subset's engagement

Subset's engagement rate on Instagram is 0.07%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 1,429 followers. Comments stay close to likes on Subset's posts, at 37 likes and 4 comments on average, about 9.3 likes per comment.

Engagement rate

0.07%

Avg likes
37
Avg comments
4
Interactions : followers
1 : 1,429

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Age & Gender

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Audience Location

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Primary Language

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Audience Interests

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Authenticity

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Audience Quality Score

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Brand Affinity

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Content Strategy

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Commercial Insights

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Industry Fit

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Research Subset further

Flinque ranks Instagram creators in Shopping & retail and eCommerce/DTC, categories Subset is filed under, and its free tools measure the same figures for any public account.

Frequently asked questions

These answers about Subset are generated from the Instagram profile data Flinque holds for the account.

Who is Subset?

Subset (@wearsubset) is a Shopping & retail creator on Instagram, also filed under Shopping & Retail and eCommerce/DTC. Subset carries Instagram's verified badge and is set up as an Instagram business account. The Instagram bio for Subset runs to 15 words across 4 lines.

How many followers does Subset have?

Subset has 50,155 followers on Instagram (50.2K). Set against 516 accounts followed, the audience works out to about 97 followers per account Subset follows. 390 published posts give Subset a moderate archive on Instagram.

What is Subset's engagement rate?

Subset's engagement rate on Instagram is 0.07%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 1,429 followers. Comments stay close to likes on Subset's posts, at 37 likes and 4 comments on average, about 9.3 likes per comment.

What does Subset post about on Instagram?

Flinque files Subset under 3 categories, led by Shopping & retail and followed by Shopping & Retail and eCommerce/DTC. Of the 10 most recent posts shown for Subset, 6 are videos, 3 are single images and 1 is a carousel. The 10 recent Instagram captions Flinque holds for Subset repeatedly use the words cotton, organic, it’s, we’re and wear. Subset's captions carry hashtags such as #setyournewstandard. Subset writes those captions mainly in English. The bio tags #setyournewstandard. Subset keeps 5 story highlights, which open with a free Flinque account.

How do I contact Subset for a collaboration?

Subset's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist Subset and use Flinque's outreach tools wherever a contact route is on file.

Subset's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.

Public profile data sourced from Instagram. Flinque is not affiliated with Subset.

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