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HELLBENT (@wearehellbent), Instagram profile photo
Verified on Instagram

HELLBENT

Entrepreneur
@wearehellbent
🇿🇦 Authentic SA flavour in the UK. 🥩 Boerewors, Brandy & Wine 🌭 #BoereworsUK 🔥 Braai-ready! 📍 Lidl, Aldi, Sainsburys, Spar, Eurospar 👇 Order Online
  • SaaS/B2B
  • Following 1.4K
  • Followers 6.5K
  • Engagement 1.56%
  • Avg comments 20

About HELLBENT

HELLBENT (@wearehellbent) is an Entrepreneur creator on Instagram, also filed under SaaS/B2B. The account has 6,484 followers and 1,075 published posts. Recent posts average 98 likes and 20 comments, an engagement rate of 1.56%.

HELLBENT belongs to the nano tier, the band usually drawn between 1,000 and 10,000 followers. HELLBENT follows 1,409 accounts, so the audience is roughly 4.6 times the size of the list followed. HELLBENT is set up as an Instagram business account. Flinque files HELLBENT under Entrepreneur, with SaaS/B2B as a secondary category.

The Instagram bio for HELLBENT runs to 18 words across 6 lines. The bio tags #BoereworsUK. The latest activity Flinque has on record for HELLBENT dates from May 2026.

Story Highlights

Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.

1,075 Posts

Of the 10 most recent posts shown for HELLBENT, 8 are single images and 2 are videos. That mix leans toward single images. HELLBENT has built a substantial archive of 1,075 posts. Against the audience, that is roughly 6 followers for each post published. HELLBENT also keeps 14 story highlights on the profile. 9 of those 10 carry captions, averaging 34 words each. The captions are written mainly in English. Words that recur across them include braai, boerewors, it’s, fire and know. The captions tag #boerewors, #braai, #bbqlovers, #southafricanfood and #hellbent.

There were moments we weren’t sure this day would come.

After a devastating fire and one of the most difficult periods of our lives, Hellbent is officially back on shelves at Sainsbury’s NI, Lidl UK and ROI, and Spar and Eurospar.

We cannot find words big enough to thank the people who made this possible. Our staff who showed up anyway. Our suppliers who held on. Our new manufacturing partner, who said yes when it mattered most. Our retail partners who showed us more compassion and patience than we could have asked for. Our family and friends who never let us forget why we started.

And to everyone who reached out with a kind word, a message, a wish… we felt every single one.

Fire up the braai. We made it. 🔥🔥
Sun’s out, buns out 😎
‘Boerewors’

Afrikaans for farmer’s sausage.
If you know, you know.
If you don’t… you need to try it 🔥

#boerewors #braai #bbqlovers #southafricanfood 🥩🔥
New skins, who dis?
It’s that time again…
The best part of Christmas isn’t what’s under the tree, it’s who ends up around the fire with you (and maybe one very full Hellbent Christmas box). 🔥

Who would you share it with? 👇

#Hellbent #OnAHappyChristmas #BreakfastBraai #SouthAfricanInTheUK #ChristmasTogether
You ever light the braai and just… pause…
because you know someone, somewhere, just turned to their partner and said,
“What’s that smell?”
It’s boerewors, Susan. It’s always boerewors.
🇿🇦 SAINSBURY’S NI JUST GOT MORE LEKKER 🇿🇦
Boerewors? £3.80
Chakalaka? £3.50
With Nectar? Now both just £3.15 each.

That’s not a deal.
That’s a braai blessing. 🔥
Leftover boerewors?
Almost never happens, but when it does, this is how legends are made.

Last night’s braai turned into this morning’s masterpiece.
Eggs, cheese, and wors so good it made it to day two. 🍳🔥🇿🇦

#HellbentInLidl #Braaibreakfast #BoereworsForBreakfast

HELLBENT's engagement

HELLBENT's engagement rate on Instagram is 1.56%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 64 followers. Comments stay close to likes on HELLBENT's posts, at 98 likes and 20 comments on average, about 4.9 likes per comment.

Engagement rate

1.56%

Avg likes
98
Avg comments
20
Interactions : followers
1 : 64

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Age & Gender

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Audience Location

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Primary Language

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Audience Interests

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Authenticity

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Audience Quality Score

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Brand Affinity

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Content Strategy

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Commercial Insights

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Industry Fit

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Research HELLBENT further

Flinque ranks Instagram creators in Entrepreneur and SaaS/B2B, categories HELLBENT is filed under, and its free tools measure the same figures for any public account.

Frequently asked questions

These answers about HELLBENT are generated from the Instagram profile data Flinque holds for the account.

Who is HELLBENT?

HELLBENT (@wearehellbent) is an Entrepreneur creator on Instagram, also filed under SaaS/B2B. HELLBENT is set up as an Instagram business account. The Instagram bio for HELLBENT runs to 18 words across 6 lines.

How many followers does HELLBENT have?

HELLBENT has 6,484 followers on Instagram (6.5K). HELLBENT follows 1,409 accounts, so the audience is roughly 4.6 times the size of the list followed. HELLBENT has built a substantial archive of 1,075 posts.

What is HELLBENT's engagement rate?

HELLBENT's engagement rate on Instagram is 1.56%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 64 followers. Comments stay close to likes on HELLBENT's posts, at 98 likes and 20 comments on average, about 4.9 likes per comment.

What does HELLBENT post about on Instagram?

Flinque files HELLBENT under Entrepreneur, with SaaS/B2B as a secondary category. Of the 10 most recent posts shown for HELLBENT, 8 are single images and 2 are videos. The 9 recent Instagram captions Flinque holds for HELLBENT repeatedly use the words braai, boerewors, it’s, fire and know. HELLBENT's captions carry hashtags such as #boerewors, #braai and #bbqlovers. HELLBENT writes those captions mainly in English. The bio tags #BoereworsUK. HELLBENT keeps 14 story highlights, which open with a free Flinque account.

How do I contact HELLBENT for a collaboration?

HELLBENT's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist HELLBENT and use Flinque's outreach tools wherever a contact route is on file.

HELLBENT's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.

Public profile data sourced from Instagram. Flinque is not affiliated with HELLBENT.

Unlock HELLBENT's audience data