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UW–Madison (@uwmadison), Instagram profile photo
Verified on Instagram

UW–Madison

College & university
@uwmadison
Official account of the University of Wisconsin–Madison. Sharing stories from the #UWMadison community. #OnWisconsin
  • Education & Career
  • Following 1.1K
  • Followers 223.2K
  • Engagement 1.62%
  • Avg comments 14

About UW–Madison

UW–Madison (@uwmadison) is a College & university creator on Instagram, also filed under Education & Career. The account has 223,233 followers and 3,914 published posts. Recent posts average 3,806 likes and 14 comments, an engagement rate of 1.62%.

An audience of 223.2K puts UW–Madison in the mid-tier, between 100,000 and 1 million followers. Set against 1,121 accounts followed, the audience works out to about 199 followers per account UW–Madison follows. UW–Madison carries Instagram's verified badge and is set up as an Instagram business account. Flinque files UW–Madison under College & university, with Education & Career as a secondary category.

The Instagram bio for UW–Madison runs to 15 words. The bio tags #UWMadison and #OnWisconsin. The latest activity Flinque has on record for UW–Madison dates from May 2026.

Story Highlights

Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.

3,914 Posts

Of the 10 most recent posts shown for UW–Madison, 6 are videos and 4 are carousels. That mix leans toward videos. With 3,914 posts published, UW–Madison's archive runs well past the 2,000 mark. Against the audience, that is roughly 57 followers for each post published. UW–Madison also keeps 10 story highlights on the profile. All 10 carry captions, averaging 26 words each. The captions are written mainly in English. Words that recur across them include uwgrad, jeff, miller, wisconsin and class. The captions tag #uwgrad, #uwmadison, #uwshoutout and #badgershoutout.

Against a backdrop of sunshine, music and colorful Terrace chairs, Badgers joined Thursday’s send-off for Jennifer Mnookin, where campus and System leaders shared their heartfelt well-wishes for #UWMadison’s 30th.

📸 Jeff Miller
So much gratitude for this community and the moments, big and small, that make extraordinary. It has been an enormous privilege of a lifetime to serve as chancellor. Thank you for the care, the curiosity, and the shared purpose you bring to this place every day.

On, Wisconsin. 👐
Students on the Street describe Madison in 3 words 🦡
Once a Badger, always a Badger 🎓🦡

We’re all so proud of you, #UWGrad Class of 2026. Congratulations and On, Wisconsin!

🎥 Ma Vue
Sreeja shouts out Bradley Bryant, Teaching Faculty I at, for his fun and interactive teaching methods. #UWShoutOut #BadgerShoutOut
Three Buckys. Three diplomas. One legendary reveal. 🦡🎓 From mascot magic to alumni status! On, Wisconsin!
Happy Mother’s Day to all the Badger moms and mother figures in our lives 💕🐾

📸 &
Pride and joy were palpable at #UWMadison’s Spring 2026 Commencement ceremony on Saturday where a crowd of more than 64,000 soon-to-be graduates, their families and friends gathered on a bright and beautiful day in Camp Randall Stadium.

Congratulations, #UWGrad Class of 2026! 🎓🦡

See more photos and memories from the momentous day at the link in our bio.

📸, & Jeff Miller
The stadium that watched Badgers grow is about to watch them graduate 🥲❤️ #UWGrad
Rise and shine, Class of 2026 — it’s your #UWGrad day! 🔴🎓⚪️🦡

📸 Nate Moll & Jeff Miller

UW–Madison's engagement

UW–Madison's engagement rate on Instagram is 1.62%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 62 followers. Likes outnumber comments by roughly 272 to 1, with 3,806 likes and 14 comments on an average post, so most reactions are taps rather than replies.

Engagement rate

1.62%

Avg likes
3.8K
Avg comments
14
Interactions : followers
1 : 62

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Age & Gender

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Audience Location

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Primary Language

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Audience Interests

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Authenticity

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Audience Quality Score

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Brand Affinity

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Content Strategy

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Commercial Insights

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Industry Fit

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Research UW–Madison further

Flinque ranks Instagram creators in Education & Career, categories UW–Madison is filed under, and its free tools measure the same figures for any public account.

Frequently asked questions

These answers about UW–Madison are generated from the Instagram profile data Flinque holds for the account.

Who is UW–Madison?

UW–Madison (@uwmadison) is a College & university creator on Instagram, also filed under Education & Career. UW–Madison carries Instagram's verified badge and is set up as an Instagram business account. The Instagram bio for UW–Madison runs to 15 words.

How many followers does UW–Madison have?

UW–Madison has 223,233 followers on Instagram (223.2K). Set against 1,121 accounts followed, the audience works out to about 199 followers per account UW–Madison follows. With 3,914 posts published, UW–Madison's archive runs well past the 2,000 mark.

What is UW–Madison's engagement rate?

UW–Madison's engagement rate on Instagram is 1.62%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 62 followers. Likes outnumber comments by roughly 272 to 1, with 3,806 likes and 14 comments on an average post, so most reactions are taps rather than replies.

What does UW–Madison post about on Instagram?

Flinque files UW–Madison under College & university, with Education & Career as a secondary category. Of the 10 most recent posts shown for UW–Madison, 6 are videos and 4 are carousels. The 10 recent Instagram captions Flinque holds for UW–Madison repeatedly use the words uwgrad, jeff, miller, wisconsin and class. UW–Madison's captions carry hashtags such as #uwgrad, #uwmadison and #uwshoutout. UW–Madison writes those captions mainly in English. The bio tags #UWMadison and #OnWisconsin. UW–Madison keeps 10 story highlights, which open with a free Flinque account.

How do I contact UW–Madison for a collaboration?

UW–Madison's contact details are not published on Flinque's public profile. The Instagram bio links to 2 external sites, and a free Flinque account opens those links. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist UW–Madison and use Flinque's outreach tools wherever a contact route is on file.

UW–Madison's own Instagram profile is the one outbound link Flinque publishes for the account, and the 2 bio links open after signing up.

Public profile data sourced from Instagram. Flinque is not affiliated with UW–Madison.

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