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Underdog Apparel (@underdogphl), Instagram profile photo
Verified on Instagram

Underdog Apparel

Shopping & retail
@underdogphl
For the Underdogs. Made to last & Made in the USA. 🇺🇸 Every piece gives back to @bephillyfoundation 💚 Founded by @jason.kelce
  • eCommerce/DTC
  • Shopping & Retail
  • Following 441
  • Followers 57.4K
  • Engagement 3.38%
  • Avg comments 17

About Underdog Apparel

Underdog Apparel (@underdogphl) is a Shopping & retail creator on Instagram, also filed under eCommerce/DTC and Shopping & Retail. The account has 57,371 followers and 236 published posts. Recent posts average 2,309 likes and 17 comments, an engagement rate of 3.38%.

With 57.4K followers, Underdog Apparel is a micro creator by the common 10,000 to 100,000 definition. Set against 441 accounts followed, the audience works out to about 130 followers per account Underdog Apparel follows. Underdog Apparel carries Instagram's verified badge and is set up as an Instagram business account. Flinque files Underdog Apparel under 3 categories, led by Shopping & retail and followed by eCommerce/DTC and Shopping & Retail.

The Instagram bio for Underdog Apparel runs to 20 words across 3 lines. The bio mentions @bephillyfoundation and @jason.kelce. The latest activity Flinque has on record for Underdog Apparel dates from April 2025.

236 Posts

Of the 10 most recent posts shown for Underdog Apparel, 5 are videos, 4 are single images and 1 is a carousel. No single format accounts for most of them. 236 published posts give Underdog Apparel a moderate archive on Instagram. Against the audience, that is roughly 243 followers for each post published. All 10 carry captions, averaging 37 words each. The captions are written mainly in English. Words that recur across them include we’re, life, american, quality and craftsmanship. The captions tag #design, #philadelphiaeagles, #tshirts, #graphicdesign and #nfl.

From quality craftsmanship to collaborations rooted in community, 2025 was one for the books. See you in 2026.
Victory Monday calls for a restock! Get the X Underdog Retro Printed Crewneck while supplies last. When they’re gone, they’re gone!

Designed by and printed in Philadelphia, PA.
Happy Holidays to you and yours! Thank you for all the support in 2025. We can’t wait to see what’s to come in 2026.
Unboxing the shirt I got to design for and.

As you can tell by my limited vocabulary of “stoked” “dope” “cool” and “sick” I had a good time opening this one up and seeing the graphic come to life. I think I have to read more in 2026.

Being a birds fan my whole life, this was a fun on not be a part of alongside and

These are for sale through Underdog’s website or The Eagles Pro Shop.

Thanks again to the Underdog team for including me in this one!

<3 Kees

#design #philadelphiaeagles #tshirts #graphicdesign #nfl
You may have seen that the Color of the Year just dropped. We prefer our own timeless shade of green, inspired by the grit of the city that built us. Not just this year. Every year.
Order by 12/17 to receive by Christmas!

As featured in Do Good Gift Guide & Made in America Gift Guide covered on, we gathered your go-to guide for Gifts for the Underdog in your life.
Dressed like we’re not leaving (because we’re not). Snow days call for well-made layers.
Game Day MOOD–football is officially BACK!🏈

We’re kicking off the start of football season with staples to get you ready for Fall, and even more to come. Stay tuned 👀
From start to finish, the collaboration between and shows what is possible when you invest in quality.
Every piece is made entirely in the USA, supporting the people and places that define the underdog spirit. It’s a partnership rooted in the belief that the American textile industry matters.
We’re excited to announce the launch of a special collaboration between two great brands, American Giant and Jason Kelce’s Underdog Apparel.

Celebrating American craftsmanship, the communities that make things, and the underdog spirit that brings them together.

Underdog Apparel's engagement

Underdog Apparel's engagement rate on Instagram is 3.38%, between 3% and 6%, or 3 to 6 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 30 followers. Likes outnumber comments by roughly 136 to 1, with 2,309 likes and 17 comments on an average post, so most reactions are taps rather than replies.

Engagement rate

3.38%

Avg likes
2.3K
Avg comments
17
Interactions : followers
1 : 30

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Research Underdog Apparel further

Flinque ranks Instagram creators in Shopping & retail and eCommerce/DTC, categories Underdog Apparel is filed under, and its free tools measure the same figures for any public account.

Frequently asked questions

These answers about Underdog Apparel are generated from the Instagram profile data Flinque holds for the account.

Who is Underdog Apparel?

Underdog Apparel (@underdogphl) is a Shopping & retail creator on Instagram, also filed under eCommerce/DTC and Shopping & Retail. Underdog Apparel carries Instagram's verified badge and is set up as an Instagram business account. The Instagram bio for Underdog Apparel runs to 20 words across 3 lines.

How many followers does Underdog Apparel have?

Underdog Apparel has 57,371 followers on Instagram (57.4K). Set against 441 accounts followed, the audience works out to about 130 followers per account Underdog Apparel follows. 236 published posts give Underdog Apparel a moderate archive on Instagram.

What is Underdog Apparel's engagement rate?

Underdog Apparel's engagement rate on Instagram is 3.38%, between 3% and 6%, or 3 to 6 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 30 followers. Likes outnumber comments by roughly 136 to 1, with 2,309 likes and 17 comments on an average post, so most reactions are taps rather than replies.

What does Underdog Apparel post about on Instagram?

Flinque files Underdog Apparel under 3 categories, led by Shopping & retail and followed by eCommerce/DTC and Shopping & Retail. Of the 10 most recent posts shown for Underdog Apparel, 5 are videos, 4 are single images and 1 is a carousel. The 10 recent Instagram captions Flinque holds for Underdog Apparel repeatedly use the words we’re, life, american, quality and craftsmanship. Underdog Apparel's captions carry hashtags such as #design, #philadelphiaeagles and #tshirts. Underdog Apparel writes those captions mainly in English.

How do I contact Underdog Apparel for a collaboration?

Underdog Apparel's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist Underdog Apparel and use Flinque's outreach tools wherever a contact route is on file.

Underdog Apparel's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.

Public profile data sourced from Instagram. Flinque is not affiliated with Underdog Apparel.

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