- Following 2
- Followers 118K
- Engagement 0.06%
- Avg likes 69
- Avg comments 20
About UMMA
UMMA (@umma.my) is a Shopping & retail creator on Instagram, also filed under Shopping & Retail and eCommerce/DTC. The account has 117,971 followers and 8,670 published posts. Recent posts average 69 likes and 20 comments, an engagement rate of 0.06%.
An audience of 118K puts UMMA in the mid-tier, between 100,000 and 1 million followers. UMMA follows just 2 accounts, which leaves well over 1,000 followers for every account followed. UMMA is set up as an Instagram business account. Flinque files UMMA under 3 categories, led by Shopping & retail and followed by Shopping & Retail and eCommerce/DTC.
The Instagram bio for UMMA runs to 22 words across 6 lines. The latest activity Flinque has on record for UMMA dates from January 2026.
Story Highlights
Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.
8,670 Posts
Of the 10 most recent posts shown for UMMA, 5 are videos, 4 are carousels and 1 is a single image. No single format accounts for most of them. With 8,670 posts published, UMMA's archive runs well past the 2,000 mark. Against the audience, that is roughly 14 followers for each post published. UMMA also keeps 56 story highlights on the profile. All 10 carry captions, averaging 62 words each. The captions are written mainly in English. Words that recur across them include ummawomen, ummamen, ummainner, ummaselendang and case. The captions tag #ummawomen, #ummamen, #ummainner, #ummaselendang and #umma.
Traditional vibes, but softer and more modern 🌸
This kebarung brings together classic details with an easy, flowy fit — watercolour prints, delicate lace trims, daisy pearl buttons, and a neat Mandarin collar 🤍
Lightweight, fully lined, with pockets (yes please 😉) and made to move comfortably with you. Styled with a pleated kurung skirt for an effortless look that works for Raya or even everyday wear 💫
Old soul, new era kind of energy 💐🫶
#ummainner #ummawomen #ummamen #ummaselendang #PotretRaya
A calm, elegant presence that needs no words,
just a feeling that stays with you 💫
#umma #ummainner #ummawomen #ummamen #ummaselendang
They might look the same, but they’re not. Before you choose the wrong one, watch this short video—it breaks everything down, no overthinking 😌💞
#umma #ummainner #ummawomen #ummamen #innerhijab
Celebrating the little moments that stay with us — the quiet reflections, golden-hour memories, and everyday snapshots that mean the most 🤍
🪭Renda Sulam & Kelopak Kipas Tangan — Basic Bumper Case
Inspired by delicate lace and graceful hand fans, these designs bring heritage charm and soft femininity to your phone. Pastel accents, subtle detailing and a slim, shock-absorbing frame make them perfect for everyday use — stylish, protective and effortlessly cute.
⛅Jendela Senja — Ultra Pro Case
Dreamy sunsets, climbing florals and fluttering butterflies frame your phone like a garden view at golden hour. Crafted for ultimate protection with dual-layer construction and reinforced corners, it offers 360° coverage while keeping your phone elegant and sleek.
Designed to hold your memories safely, make every moment feel special and turn everyday gestures into lasting keepsakes ✨
Available now, exclusively on our website - More dreamy designs waiting for you at 🌙🎀
🛍️ Shop now:
Want to feel them IRL? 👇
🏪 Aeon Shah Alam, Level 1
🏪 Isetan KLCC, Level 2
#umma #ummainner #ummawomen #ummamen #ummaselendang
Something elegant.
Something made just for you.
UMMA x Mutu Case is blooming 🌸
#UMMAxMutuCase #mutucase #iphonecase #newcollection #newdesign
A little glow-up moment before something special drops - Launching tomorrow at 12PM, exclusively on our website 🤍 Stay tuned! 💫
#umma #ummainner #ummawomen #ummamen #ummaselendang
Your everyday elegance, reimagined.
UMMA x Mutu Case 🤍🌷
#UMMAxMutuCase #mutucase #iphonecase #newdesign #newcollection
And you know what that means… GIVEAWAY TIME ✨
Wanna win our NEW Sulam Raya Hijab and our MUTU casing phone? Easyyy 👀
How to enter:
🌀 Follow
🔵 Count the 💙BLUE💙 kelopak kipas tangan (as stated in the video)
💬 Drop your answer in the comments & tag 3 besties
📲 Share this post on your Story + tag us 💙
🎁 3 winners = 3 hijabs + 3 MUTU casing phone
Contest Ends: 25 Jan 2026
Good luck & thank you for growing with us for 9 years 🫶✨
#umma #ummainner #ummawomen #ummamen #ummaselendang
Swipe to read ZA’s little note in the next slide, written with a full heart 💌
To mark this moment, we created something special with, just in time for Raya — gently made, with intention and love 🌙🎀
#ummawomen #ummamen #ummaselendang #PotretRaya #ummaxmutu
The new UMMA x Mutu Case collection is finally here.
Designed for moments that deserve to be remembered 🌸✨
#UMMAxMutuCase #mutucase #newcollection #newdesign #iphonecase
UMMA's engagement
UMMA's engagement rate on Instagram is 0.06%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 1,667 followers. Comments stay close to likes on UMMA's posts, at 69 likes and 20 comments on average, about 3.5 likes per comment.
Engagement rate
0.06%
- Avg likes
- 69
- Avg comments
- 20
- Interactions : followers
- 1 : 1,667
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Age & Gender
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Audience Location
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Primary Language
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Audience Interests
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Authenticity
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Audience Quality Score
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Brand Affinity
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Content Strategy
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Commercial Insights
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Industry Fit
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Research UMMA further
Flinque ranks Instagram creators in Shopping & retail and eCommerce/DTC, categories UMMA is filed under, and its free tools measure the same figures for any public account.
Frequently asked questions
These answers about UMMA are generated from the Instagram profile data Flinque holds for the account.
Who is UMMA?
UMMA (@umma.my) is a Shopping & retail creator on Instagram, also filed under Shopping & Retail and eCommerce/DTC. UMMA is set up as an Instagram business account. The Instagram bio for UMMA runs to 22 words across 6 lines.
How many followers does UMMA have?
UMMA has 117,971 followers on Instagram (118K). UMMA follows just 2 accounts, which leaves well over 1,000 followers for every account followed. With 8,670 posts published, UMMA's archive runs well past the 2,000 mark.
What is UMMA's engagement rate?
UMMA's engagement rate on Instagram is 0.06%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 1,667 followers. Comments stay close to likes on UMMA's posts, at 69 likes and 20 comments on average, about 3.5 likes per comment.
What does UMMA post about on Instagram?
Flinque files UMMA under 3 categories, led by Shopping & retail and followed by Shopping & Retail and eCommerce/DTC. Of the 10 most recent posts shown for UMMA, 5 are videos, 4 are carousels and 1 is a single image. The 10 recent Instagram captions Flinque holds for UMMA repeatedly use the words ummawomen, ummamen, ummainner, ummaselendang and case. UMMA's captions carry hashtags such as #ummawomen, #ummamen and #ummainner. UMMA writes those captions mainly in English. UMMA keeps 56 story highlights, which open with a free Flinque account.
How do I contact UMMA for a collaboration?
UMMA's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist UMMA and use Flinque's outreach tools wherever a contact route is on file.
Links
UMMA's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.
Public profile data sourced from Instagram. Flinque is not affiliated with UMMA.