- Following 3.1K
- Followers 6.1K
- Engagement 1.4%
- Avg likes 73
- Avg comments 13
About Tuma's Books - NYC Online/Popup Indie Bookstore
Tuma's Books - NYC Online/Popup Indie Bookstore (@tumasbooks) is a Bookstore creator on Instagram, also filed under eCommerce/DTC. The account has 6,081 followers and 2,030 published posts. Recent posts average 73 likes and 13 comments, an engagement rate of 1.4%.
Tuma's Books - NYC Online/Popup Indie Bookstore belongs to the nano tier, the band usually drawn between 1,000 and 10,000 followers. Tuma's Books - NYC Online/Popup Indie Bookstore follows 3,079 accounts, so the audience is roughly 2 times the size of the list followed. Tuma's Books - NYC Online/Popup Indie Bookstore uses an Instagram professional account. Flinque files Tuma's Books - NYC Online/Popup Indie Bookstore under Bookstore, with eCommerce/DTC as a secondary category.
The Instagram bio for Tuma's Books - NYC Online/Popup Indie Bookstore runs to 18 words across 2 lines. Emoji sit alongside the words. The latest activity Flinque has on record for Tuma's Books - NYC Online/Popup Indie Bookstore dates from November 2025.
Story Highlights
Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.
2,030 Posts
Of the 10 most recent posts shown for Tuma's Books - NYC Online/Popup Indie Bookstore, 4 are videos, 3 are carousels and 3 are single images. No single format accounts for most of them. With 2,030 posts published, Tuma's Books - NYC Online/Popup Indie Bookstore's archive runs well past the 2,000 mark. Against the audience, that is roughly 3 followers for each post published. Tuma's Books - NYC Online/Popup Indie Bookstore also keeps 8 story highlights on the profile. All 10 carry captions, averaging 152 words each. The captions are written mainly in English. Words that recur across them include book, diverse, reads, tuma's and authors. The captions tag #bookstore, #bookrecommendations, #diversebooks, #zanzibargothic and #literaryhorror.
Just a few books on our shelves that I think you should read. Visit our website (link in bio) to check em.
Thanks for supporting my bookstore! 💜
#Bookstore #BookRecommendations #DiverseBooks
This month's prompt is to read a book by a BIPOC author that you think may inspire you. (Swipe for recs)
🤔 I'm still deciding what my read is going to be but here are a few book recommendations to get you started:
Speak by Tunde Oyeneyin
All About Love by bell hooks
Simply More by Cynthia Erivo
Girl Warrior: On Coming of Age by Joy Harjo
The Girl with the Louding Voice by Abi Daré
Perfectly You: Embracing the Power of Being Real by Mariana Atencio
The Serviceberry: Abundance and Reciprocity in the Natural World by Robin Wall Kimmerer, John Burgoyne
📚 What other books would you add to this list?
They live in houses. In bloodlines. In whispers.
Jinn in the Family blends Gothic horror with East African and Arab folklore — where inheritance is not always a gift.
Available now.
#ZanzibarGothic #LiteraryHorror #JinnInTheFamily
Get it at with an extra gift. Soon available in #daresalaam & #zanzibar
☪️ Jummah Mubarack! I'm so excited to share these wonderful books with diverse Muslim representation. It makes me incredible happy that Muslim children today have wonderful reading options. Books that will honor their faith and cultures in respectful and uplifting ways.
These books are perfect for learning more about Ramadan and Eid celebrations or for including in Eid Gift bags along with the Eidi. iykyk
🛒 Order today from Tuma's Books and support Muslim authors and a Muslim owned bookstore! 🫶🏾
Without further adieu, 10 Muslim Books coming out in early 2026:
🕌 Amina Banana and the Formula for Fairness & Amina Banana and the Formula for Making Money by Shifa Saltagi Safadi, Aaliya Jaleel (Jan. 13) from G.P. Putnam's Sons Books for Young Readers
🕌 Together on Eid by Sana Rafi, Mariam Quraishi (out Jan 13) from Chronicle Books
🕌 Nadia Islam, on the Record by Adiba Jaigirdar, Avani Dwivedi (out Jan. 13) from Quill Tree Books
🕌 Zamzam for Everyone: Sharing Water at Hajj by Razeena Omar Gutta, Bassent Dawoud (out Jan. 20, 2026) from Barefoot Books
🕌 Ramadan for Everyone: A Muslim Community Story by Aya Khalil, Rashin Kheiriyeh (out 1/27/26) from Christy Ottaviano Books
🕌 A Ramadan Night by Nadine Presley, Asma Enayeh (out Jan. 27) from Salaam Reads/Simon & Schuster
🕌 Home Away From Home by Nazneen Akbari, Rashin Kheiriyeh (out Feb. 3) from Barefoot Books
🕌 Ibraheem's Perfect Eid by Farhana Islam, Nabila Adani (out Feb. 10) from Running Press Kids
🕌 Ramadan Rain by Jamilah Thompkins-Bigelow, Aliaa Betawi (out Mar. 10) from Random House Studio
🛍️ Ramadan is expected to begin on February 28th. Shop these Ramadan Reads from Tuma's Books. 💜
And if you've watched the Sean Comb: The Recokining series unpacking the allegations behind Sean "Diddy" Combs and his Bad Boy empire, spanning decades of his life and career, then you will definitely be interesed in this pick for Febraury DIverse Reads.
Visit Tuma's Books to order If I Ruled the World and prepare to have your mind blown!
📕 Bad Indians Book Club is a powerful reframing of the stories that make us, Anishinaabe writer Patty Krawec leads us into the borderlands of history, science, memoir, and fiction to ask: What worlds do books written by marginalized people describe and invite us to inhabit?
Those Who Run with Wolves is a book club for discovering the world of diverse Bibliotherapy for mental health. You can join via Fable or Storygraph.
Use code, LITERAPY, to save and support both my and Em's work. 💜 Link in bio or search for title on my website and use code.
❓ Is this cover eating or what?? 😍🤤
I love these stickers soooo much (I mean, duh, I handpicked them, but still). Each one speaks to my soul and I know many of you can relate to them as well.
Which one your fave?
We’re SO excited to officially introduce Tuma’s Books x Eternal Blooms Studio 💐💌
Our Blind Date with a Book service is officially ELEVATED ✨
All books will now be hand-selected & curated by Tuma’s Books, then beautifully packaged, wrapped, and available for purchase exclusively through EBS 🌸📖
This means:
💜 Thoughtfully chosen reads
💜 Diverse & empowering stories
💜 The perfect pairing of florals + literature
AND because we love a good perk…
✨ Enjoy 15% OFF every order with code: BLOOM 💐 ✨
Whether you’re gifting, treating yourself, or trying something new, this is your sign to fall in love with a book without judging the cover 😉
💐 Available now through
📚 Books curated by
👸🏾Black Girl Everything LLC is a space where Black Women and Girls find the magic of empowerment. By fostering a supportive community, BGE is a dynamic platform dedicated to empowering and uplifting Black women-owned businesses. They not only promote individual organizations but also work hard to build a robust network that offers valuable resources and information. This collective approach enables us to collaborate effectively, amplifying the visibility of BIWOC (Black, Indigenous, Women of Color).
📚 Tuma’s Books bought a popup bookstore to BGE in October and now we are bringing a bimonthly author series to this wonderful space starting in January!
👀 We’re looking for all kinds of BIPOC authors writing all genres. We will be hosting book/author events on Friday evenings. Events are free but authors will need to pay for their own travel to the venue and expenses if their publishers are unable to. Tuma’s Books will handle all book sales, so you just need to come and be your wonderful, engaging self. 😘
If this sounds like something you are interested in, please reach out via email or fill out our Author Partnership form (QR code and/or link on website). For January, we are looking for inspirational and motivating reads to start the year off right and celebrating Black romance for February.
If you have questions, let me know in the comments, or DM/email me. I look forward to working with you. 🫶🏾🫶🏾🫶🏾
‼️ Please help spread the word! Share and tag your author friends.
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#Tumasbooks #bookstoreevents #authorevents #nycauthors #nycwriters
👋🏾 My name is Fatuma Hydara, Tuma for short and I'm the person behind Tuma's Books.
I'm the eldest daughter of immigrants from The Gambia 🇬🇲 (small but mighty "smiling coast" of West Africa). I'm a Black, Muslim woman. I'm a native New Yorker, born & raised. I'm a big sis (oldest of 5) and a new mom to the cutest lil girl ever. 💗 All these parts of my identity make me who I am and the lack of representation in books of myself inspire the work I do with Tuma's Books.
👩🏾🏫 I'm also a former English Teacher. After 11 years, I moved out of the classroom and currently work for the New York Public Library. I can't help myself; I need to always be near books! 📚
Lastly, I love the color purple; I'm a Libra, adventurous foodie, and INFJ. I love to travel and play board/card games. I prefer to print books but am slowly getting into audiobooks.
💜 About Tuma's Books:
It's an online bookstore and monthly book service that curates culturally diverse books by BIPOC authors. My mission is to help readers find books that authentically reflect their identities, while also exposing all of us to inclusive stories from diverse authors from historically marginalized books. It's my way of helping level the playing field in publishing and bookselling when it comes to authors of color. 💪🏾
✍🏾 How we do this?
- Monthly Diverse Reads service
- Highly curated selection of books in our catalog
- Free Diverse Books program
- Giving Back Reading Recs
- and more
🙏🏾 How to support us?
- join mailing list for weekly newsletter & book recs
- become a member for amazing perks
- shop the online bookstore & recommend us to friends & family
- follow us on social media and chat with us
Thank you for reading this far! Let me know if we have anything in common or ask me anything. Let's be friends 😁!
Love,
TUMA
Tuma's Books - NYC Online/Popup Indie Bookstore's engagement
Tuma's Books - NYC Online/Popup Indie Bookstore's engagement rate on Instagram is 1.4%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 71 followers. Comments stay close to likes on Tuma's Books - NYC Online/Popup Indie Bookstore's posts, at 73 likes and 13 comments on average, about 5.6 likes per comment.
Engagement rate
1.4%
- Avg likes
- 73
- Avg comments
- 13
- Interactions : followers
- 1 : 71
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Who is Tuma's Books - NYC Online/Popup Indie Bookstore?
Tuma's Books - NYC Online/Popup Indie Bookstore (@tumasbooks) is a Bookstore creator on Instagram, also filed under eCommerce/DTC. Tuma's Books - NYC Online/Popup Indie Bookstore uses an Instagram professional account. The Instagram bio for Tuma's Books - NYC Online/Popup Indie Bookstore runs to 18 words across 2 lines.
How many followers does Tuma's Books - NYC Online/Popup Indie Bookstore have?
Tuma's Books - NYC Online/Popup Indie Bookstore has 6,081 followers on Instagram (6.1K). Tuma's Books - NYC Online/Popup Indie Bookstore follows 3,079 accounts, so the audience is roughly 2 times the size of the list followed. With 2,030 posts published, Tuma's Books - NYC Online/Popup Indie Bookstore's archive runs well past the 2,000 mark.
What is Tuma's Books - NYC Online/Popup Indie Bookstore's engagement rate?
Tuma's Books - NYC Online/Popup Indie Bookstore's engagement rate on Instagram is 1.4%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 71 followers. Comments stay close to likes on Tuma's Books - NYC Online/Popup Indie Bookstore's posts, at 73 likes and 13 comments on average, about 5.6 likes per comment.
What does Tuma's Books - NYC Online/Popup Indie Bookstore post about on Instagram?
Flinque files Tuma's Books - NYC Online/Popup Indie Bookstore under Bookstore, with eCommerce/DTC as a secondary category. Of the 10 most recent posts shown for Tuma's Books - NYC Online/Popup Indie Bookstore, 4 are videos, 3 are carousels and 3 are single images. The 10 recent Instagram captions Flinque holds for Tuma's Books - NYC Online/Popup Indie Bookstore repeatedly use the words book, diverse, reads, tuma's and authors. Tuma's Books - NYC Online/Popup Indie Bookstore's captions carry hashtags such as #bookstore, #bookrecommendations and #diversebooks. Tuma's Books - NYC Online/Popup Indie Bookstore writes those captions mainly in English. Tuma's Books - NYC Online/Popup Indie Bookstore keeps 8 story highlights, which open with a free Flinque account.
How do I contact Tuma's Books - NYC Online/Popup Indie Bookstore for a collaboration?
Tuma's Books - NYC Online/Popup Indie Bookstore's contact details are not published on Flinque's public profile. The Instagram bio links to 2 external sites, and a free Flinque account opens those links. Brands with a free Flinque account can shortlist Tuma's Books - NYC Online/Popup Indie Bookstore and use Flinque's outreach tools wherever a contact route is on file.
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