- Following 360
- Followers 116.6K
- Engagement 0.23%
- Avg likes 201
- Avg comments 4
About The Shard
The Shard (@theshardlondon) is a Technology creator on Instagram. The account has 116,636 followers and 1,467 published posts. Recent posts average 201 likes and 4 comments, an engagement rate of 0.23%.
An audience of 116.6K puts The Shard in the mid-tier, between 100,000 and 1 million followers. Set against 360 accounts followed, the audience works out to about 324 followers per account The Shard follows. The Shard is set up as an Instagram business account. Flinque files The Shard under a single category, Technology.
The Instagram bio for The Shard runs to 22 words. The latest activity Flinque has on record for The Shard dates from January 2026.
1,467 Posts
Of the 10 most recent posts shown for The Shard, 5 are single images, 3 are videos and 2 are carousels. No single format accounts for most of them. The Shard has built a substantial archive of 1,467 posts. Against the audience, that is roughly 80 followers for each post published. All 10 carry captions, averaging 33 words each. The captions are written mainly in English. Words that recur across them include theshard, head, book, through and captured. The captions tag #theshard, #shardpics, #aquashard, #hutong and #oblixrestaurant.
Served Monday to Friday from 5:30pm. Prices start from £60 per person.
Head to their bio to book.
#TheShard #AquaShard
#TheShard
#TheShard #shardpics
Head to the bio to book.
🎥
#TheShard #hutong
Captured by.
#TheShard #shardpics
Head to their bio to book.
#TheShard #OblixRestaurant
Head to their bio to book.
📷
#TheShard #TING #ShangriLaTheShard
#TheShard #shardpics
#TheShard #shardpics
Through uplifting colour and movement, Linh’s piece celebrates how The Shard brings people together, illuminating London’s skyline with warmth and shared spirit.
You can see Linh’s artwork illuminated 30 minutes past the hour in the twelve-artist sequence.
Discover more about #ShardLights via the link in bio.
#TheShard
The Shard's engagement
The Shard's engagement rate on Instagram is 0.23%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 435 followers. Likes outnumber comments by roughly 50 to 1, with 201 likes and 4 comments on an average post, so most reactions are taps rather than replies.
Engagement rate
0.23%
- Avg likes
- 201
- Avg comments
- 4
- Interactions : followers
- 1 : 435
Lookalike Creators
A free account lists creators whose audiences behave like this one, ready to shortlist and compare side by side.
Age & Gender
Unlocking shows how this audience splits across age bands and gender, charted from follower data.
Audience Location
Unlocking reveals the countries and cities where the most active followers of this account are concentrated.
Primary Language
Unlocking shows the languages this audience uses most in comments, interactions and the content it consumes.
Audience Interests
Unlocking lists the topics and categories this audience follows and engages with most often across the platform.
Authenticity
Unlocking scores how genuine the audience is, flagging fake, inactive or bot followers found in engagement patterns.
Audience Quality Score
Unlocking gives one overall audience quality score combining authenticity, engagement, follower activity and audience relevance.
Brand Affinity
Unlocking names the brands this audience already follows, mentions or engages with across social platforms.
Content Strategy
Unlocking breaks down the content pillars, tone and visual style this creator uses, and which formats perform best.
Commercial Insights
Unlocking shows collaboration types, an estimated pricing tier and a brand safety risk read for sponsored campaigns.
Industry Fit
Unlocking rates how well this creator and audience align with specific industry verticals and brand categories.
Research The Shard further
Flinque ranks Instagram creators in Technology, categories The Shard is filed under, and its free tools measure the same figures for any public account.
Related rankings
Frequently asked questions
These answers about The Shard are generated from the Instagram profile data Flinque holds for the account.
Who is The Shard?
The Shard (@theshardlondon) is a Technology creator on Instagram. The Shard is set up as an Instagram business account. The Instagram bio for The Shard runs to 22 words.
How many followers does The Shard have?
The Shard has 116,636 followers on Instagram (116.6K). Set against 360 accounts followed, the audience works out to about 324 followers per account The Shard follows. The Shard has built a substantial archive of 1,467 posts.
What is The Shard's engagement rate?
The Shard's engagement rate on Instagram is 0.23%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 435 followers. Likes outnumber comments by roughly 50 to 1, with 201 likes and 4 comments on an average post, so most reactions are taps rather than replies.
What does The Shard post about on Instagram?
Flinque files The Shard under a single category, Technology. Of the 10 most recent posts shown for The Shard, 5 are single images, 3 are videos and 2 are carousels. The 10 recent Instagram captions Flinque holds for The Shard repeatedly use the words theshard, head, book, through and captured. The Shard's captions carry hashtags such as #theshard, #shardpics and #aquashard. The Shard writes those captions mainly in English.
How do I contact The Shard for a collaboration?
The Shard's contact details are not published on Flinque's public profile. The Instagram bio links to 2 external sites, and a free Flinque account opens those links. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist The Shard and use Flinque's outreach tools wherever a contact route is on file.
Links
The Shard's own Instagram profile is the one outbound link Flinque publishes for the account, and the 2 bio links open after signing up.
Public profile data sourced from Instagram. Flinque is not affiliated with The Shard.