- Following 7K
- Followers 18.1K
- Engagement 0.22%
- Avg likes 38
- Avg comments 4
About Heather Macrae
Heather Macrae (@thescottishwanderlust) is a Reel creator creator on Instagram, also filed under Lifestyle and Food & beverage. The account has 18,123 followers and 566 published posts. Recent posts average 38 likes and 4 comments, an engagement rate of 0.22%.
With 18.1K followers, Heather Macrae is a micro creator by the common 10,000 to 100,000 definition. Heather Macrae follows 7,032 accounts, so the audience is roughly 2.6 times the size of the list followed. Heather Macrae carries Instagram's verified badge and uses an Instagram professional account. Flinque files Heather Macrae under 7 categories, led by Reel creator and followed by Lifestyle, Food & beverage, Food & Drink, Cuisine, Digital Creator and Travel Influencers.
The Instagram bio for Heather Macrae runs to 13 words across 4 lines. Emoji sit alongside the words. The latest activity Flinque has on record for Heather Macrae dates from January 2026.
Story Highlights
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566 Posts
Of the 10 most recent posts shown for Heather Macrae, 5 are videos and 5 are carousels. No single format accounts for most of them. Heather Macrae has built a substantial archive of 566 posts. Against the audience, that is roughly 32 followers for each post published. Heather Macrae also keeps 9 story highlights on the profile. All 10 carry captions, averaging 57 words each. The captions are written mainly in English. Words that recur across them include christmas, didn’t, back, feel and best. The captions tag #homebargains, #mrshinch, #shoppinghaul, #homedecor and #hillwalkingscotland.
#homebargains #mrshinch #shoppinghaul #homedecor
The last Munro I climbed was Ben Lomond back in 2016. I didn’t enjoy most of it, if I’m being honest. It was hard, and then I reached the top and thought, this is the best day ever. Despite that feeling, I never went back and I never climbed another Munro.
Now I’m setting the intention that 2026 is the year I get back into walking — but this time without the pressure to “bag” Munros or prove anything. These easier incline hills are still an achievement. Showing up, moving your body, and building confidence counts. This “lazy girl walk” is for anyone who wants to start hill walking gently, without comparison or guilt. You don’t have to go big straight away — starting where you are is enough ✨
#hillwalkingscotland #walkingscotland #scotlandexplore
A slow, cosy lunch stop in Lochgoilhead — good food, warm drinks, and the perfect place to escape the cold.
#theboatshed #argyllandbute
#discoverscotland #scottishfood
Oliver Bonas has everything ✨
• Quirky homeware & décor
• Lifestyle pieces
• Clothes & accessories
• Glassware
• Self-care & beauty bits
• Face masks & skincare tools
• Little gifts you didn’t know you needed
#oliverbonas #silverburn
Looking ahead to 2026, I feel more aligned than ever with the way I want to create.
Taking a step away from the foodie world in 2024 and leaning into lifestyle, travel, my dog, and the slower moments has been such a freeing shift. The Scottish Wanderlust has become a space that feels honest and natural — no niche, just real life as it unfolds.
As content creators, editing alone can feel like a full-time job, so moving forward I’m choosing intention over pressure and saying yes only to the things that truly feel worth my time and energy.
2026 feels so exciting
and I’m wishing you all the best in the New Year,
Heather x
#newyears #2026
Working through 3 days old trifle, endless turkey sandwiches and I’m unsure what day it is😅
#crimbolimbo #christmas
Beheaded all the toys.
Didn’t listen once.
Indy is still hoping for a Christmas miracle 😂🎄🐶
#dogslover #christmaseve #santapaws
I made something a little different for Christmas Day dessert
which is a recipe by 🎄✨ Cranachan tiramisu — layers of toasted oat cream, whisky & espresso biscuits, and raspberries. A Scottish twist on the Italian classic! So excited to try it on Christmas Day ✨
#christmasday
2025 — the year I said yes to the things that genuinely excited me, and no to what didn’t feel worth my time✨👏🏻Choosing highlights wasn’t easy, but the Hebrides was the clear standout — a dream I worked hard for and completed🥹💫 🏴
I’m thankful for the opportunities that came my way this year, and for the clarity that came with learning when to step back on social media. Carrying all of that into 2026, with more plans already taking shape with the star of my socials 😂✨
Have a wonderful Christmas everyone 🎄❤️
#2025recap
Heather Macrae's engagement
Heather Macrae's engagement rate on Instagram is 0.22%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 455 followers. Comments stay close to likes on Heather Macrae's posts, at 38 likes and 4 comments on average, about 9.5 likes per comment.
Engagement rate
0.22%
- Avg likes
- 38
- Avg comments
- 4
- Interactions : followers
- 1 : 455
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Frequently asked questions
These answers about Heather Macrae are generated from the Instagram profile data Flinque holds for the account.
Who is Heather Macrae?
Heather Macrae (@thescottishwanderlust) is a Reel creator creator on Instagram, also filed under Lifestyle and Food & beverage. Heather Macrae carries Instagram's verified badge and uses an Instagram professional account. The Instagram bio for Heather Macrae runs to 13 words across 4 lines.
How many followers does Heather Macrae have?
Heather Macrae has 18,123 followers on Instagram (18.1K). Heather Macrae follows 7,032 accounts, so the audience is roughly 2.6 times the size of the list followed. Heather Macrae has built a substantial archive of 566 posts.
What is Heather Macrae's engagement rate?
Heather Macrae's engagement rate on Instagram is 0.22%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 455 followers. Comments stay close to likes on Heather Macrae's posts, at 38 likes and 4 comments on average, about 9.5 likes per comment.
What does Heather Macrae post about on Instagram?
Flinque files Heather Macrae under 7 categories, led by Reel creator and followed by Lifestyle, Food & beverage, Food & Drink, Cuisine, Digital Creator and Travel Influencers. Of the 10 most recent posts shown for Heather Macrae, 5 are videos and 5 are carousels. The 10 recent Instagram captions Flinque holds for Heather Macrae repeatedly use the words christmas, didn’t, back, feel and best. Heather Macrae's captions carry hashtags such as #homebargains, #mrshinch and #shoppinghaul. Heather Macrae writes those captions mainly in English. Heather Macrae keeps 9 story highlights, which open with a free Flinque account.
How do I contact Heather Macrae for a collaboration?
Heather Macrae's contact details are not published on Flinque's public profile. Brands with a free Flinque account can shortlist Heather Macrae and use Flinque's outreach tools wherever a contact route is on file.
Links
Heather Macrae's own Instagram profile is the one outbound link Flinque publishes for the account.
Public profile data sourced from Instagram. Flinque is not affiliated with Heather Macrae.