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THE SCALE COLLECTIVE | Sara Alexander (@thescalecollective), Instagram profile photo
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THE SCALE COLLECTIVE | Sara Alexander

Interior Design Studio
@thescalecollective
Interior design studio focused on designing timeless, artful, whimsical spaces. 🗞️: Dwell, AD Mexico, Martha Stewart, Modern Luxury, House Beautiful
  • Home & Decor
  • Following 4.6K
  • Followers 7.2K
  • Engagement 1.8%
  • Avg comments 16

About THE SCALE COLLECTIVE | Sara Alexander

THE SCALE COLLECTIVE | Sara Alexander (@thescalecollective) is an Interior Design Studio creator on Instagram, also filed under Home & Decor. The account has 7,164 followers and 1,133 published posts. Recent posts average 124 likes and 16 comments, an engagement rate of 1.8%.

THE SCALE COLLECTIVE | Sara Alexander belongs to the nano tier, the band usually drawn between 1,000 and 10,000 followers. THE SCALE COLLECTIVE | Sara Alexander follows 4,584 accounts, so the audience is roughly 1.6 times the size of the list followed. THE SCALE COLLECTIVE | Sara Alexander carries Instagram's verified badge and uses an Instagram professional account. Flinque files THE SCALE COLLECTIVE | Sara Alexander under Interior Design Studio, with Home & Decor as a secondary category.

The Instagram bio for THE SCALE COLLECTIVE | Sara Alexander runs to 19 words. Emoji sit alongside the words. The latest activity Flinque has on record for THE SCALE COLLECTIVE | Sara Alexander dates from March 2024.

Story Highlights

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1,133 Posts

Of the 10 most recent posts shown for THE SCALE COLLECTIVE | Sara Alexander, 7 are carousels, 2 are single images and 1 is a video. That mix leans toward carousels. THE SCALE COLLECTIVE | Sara Alexander has built a substantial archive of 1,133 posts. Against the audience, that is roughly 6.3 followers for each post published. THE SCALE COLLECTIVE | Sara Alexander also keeps 12 story highlights on the profile. All 10 carry captions, averaging 123 words each. The captions are written mainly in English. Words that recur across them include interiors, world, area, project and sculptural. The captions tag #interiordesign, #collectibledesign, #salonedelmobile, #milan and #artfulliving.

AI didn’t design this LA penthouse. But it did do this.☝🏻

The interior design world is divided right now. Some people are terrified of AI; others are letting it run the show. Personally? I think it’s the ultimate design assistant. We are learning more all the time about how to incorporate it into our design process to save our clients time and money.

We are also increasingly using AI to instantly test textures, swap color palettes, and source similar decor pieces in seconds instead of hours. We even used it to animate this still photo into a full video walkthrough.

But here is what AI can’t do: It can’t feel the soul of a space. It can’t understand and connect with a client and how they actually want to live. Call me old school, but a designer’s authentic voice is irreplaceable.

Tools evolve, but taste is forever. How are we feeling about AI in design? Any favorite tools our resources you love? Drop your thoughts below.

AI, interiors vs AI, Bay Area interior designer, California interiors, cozy minimalism, quiet luxury, the scale collective
DESIGN DESTINATION //

Obsessed with the cinematic details inside The Newman in London.✨

This stunning hotel features Art Deco-inspired interiors by and mixes Victorian character with sleek 1920s elegance in the most effortless way. Soft curves, reflective steel, warm lighting — every detail feels intentional.

Even better, the hotel pays tribute to Fitzrovia’s legendary creative scene, honoring the artists and thinkers who defined the area from the 1920s–1950s.

London design lovers, this one’s worth bookmarking.

Design destination, London, art deco, travel, design hotels, hospitality design
This home located on the cliffs of Dover Heights in Sydney, Australia is an exercise in soft modern forms, color drenching, collectible design, and restraint. Designed by one of our favorite firms in the world Dancing on the Ceiling is a project that refuses to take itself too seriously.

San Francisco interior designer, Marin interior designer, California interiors, Australia interiors, color drench
Like many of you, we didn’t attend this year in Milan, but quietly followed along and were inspired by the new work shown by artists and design brands. Our favorite is this new collection by at pairing sculptural metal forms with a soft, textile backdrop, where alpaca metal is shaped through heat, pressure, and time. These sculptural artifacts are also furniture meant to be used and loved.
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#collectibledesign #salonedelmobile #milan #interiordesign #artfulliving
Who says you can’t be whimsical, chic and touch surreal at the same time time? This apartment designed by has nods to Italian ’70s design, art deco curves, retro-futurist accents, and creates a world that feels both imaginative and deeply livable.

#artfulliving #artfulinteriors #salonedelmobile #retrofuturism #milan
DESIGN DESTINATION // Step into the enchanting world of - a secluded retreat just an hour outside Paris. This captivating private villa turned hotel is the brainchild of visionary, boasting soft, sculptural furnishings and French modernism, complete with a mesmerizing, whimsical ceiling mural reminiscent of Chagall's masterpieces. Photos by via #frenchmodernism #organicmodernism #frenchinteriors #collectibledesign
As we wrap up the interior architecture phase of our Tiburon waterfront project here in the Bay Area, we have been very focused on texture, materiality, casework and stone details. This project in Sydney, Australia (oh those Aussies!) has been on my mind lately as it takes layering textures to an art form, foregoing the easy trend of white oak and oft repeated details for something a lot more intricate and interesting. Who says layered neutrals has to be boring? If done right it’s a timeless symphony of form and feeling. The typology here is very similar to SF’s - wouldn’t it be amazing to see more houses in the Bay Area done to this level of detail?
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“At Clay House, both architect and client gravitated toward the same ideals: natural materials, longevity and a reverence for craft. When homeowners Park and Pichel approached Muci to reimagine their narrow terrace in Sydney’s Woollahra Heritage Conservation Area, an immediate alignment formed.⁠
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Having lived in the late-Victorian home for several years, the couple understood its limitations, dim interiors, awkward circulation and a floor plan shaped by decades of incremental additions. What followed was a careful rethinking of how material, structure and sequence could resolve the house as a whole.⁠”
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Seen in:
Editor ⁠
Words ⁠
Architecture ⁠
Interiors
Styling ⁠
Landscape Design ⁠
Photography

#artfulinteriors #architecture #Australia #interiordesign #tilework
A portrait of Sara in our recently completed Los Angeles penthouse, out now in the spring issue of - Interiors Los Angeles! We believe interiors should be sculptural, yet functional and livable with a bit of whimsy, too. The feature talks about our ethereal concept for the home in the sky perched high above the city with vast views of LA, our narrative driven process and approach, and the important balance of natural textures and art in the space. The design was born out of conversations with our client and how she wanted to live & feel in her home. Link in bio!
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#newwork #interiordesign #interiorconsultant #artconsultant #narrativedriven
Check out the final design of our newest project, located in Miami Beach. Over the last year and half, we have been working and designing a one of a kind masterpiece, that rivals the best hotels & resorts in the world. We have been able to lead a fantastic team of designers and artists to create something not yet seen in Miami. Thank you to our wonderful team of collaborators below.

Design project team:

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#Repost
・・・
JUST LISTED Magnificent Miami Beach Waterfront Masterpiece | Ocean Breeze 📍4647 Pine Tree Drive - Price: $50 Million

Located on over an acre of land along sought-after Pine Tree Drive with 100 linear ft of Miami Beach water frontage, Ocean Breeze is a rare opportunity to create a trophy property that rivals the best hotels and resorts in the world. Currently undergoing renovation, with plans to expand the 13,000+ sf home to a sublime 17,324 sf showplace by Designer Studio Sara Haag, with Kobi Karp as local Architect, featuring kitchen by Italkraft, a chef’s kitchen designed by 3 Michelin Starred Joshua Skenes, lighting design by Nathan Orsman, a hand-carved front door by Caleb Woodward, and a hand-sculpted fireplace by Simone Bodmer-Turner. True indoor-outdoor living, with striking sunrises over Miami Beach and breeze from the Atlantic, the property is completed by two pavilions, two roof decks, two pools, meditation area with a deck and pond, and a new boat dock.

New To Market Waterfront Estate
4647 Pine Tree Drive, Miami Beach, FL
• 44,774 Square Foot Property
• 100 Linear Feet of Water Frontage
Listing Price: $50 Million

Proposed Floorplan:
• 17,324 sf Living Area
• 10 Bedrooms
• 11 Bathrooms
• 6 Powder Rooms
Current Home:
• 13,006 sf Living Area
• 9 Bedrooms
• 10 Bathrooms
• 4 Powder Rooms
#4647PineTreeDrive

OrenAlexander &

#NYC #Miami #Hamptons
California Crafted Moderne. Lobby of our completed multi-family project. The sculptural chairs are by, and the custom sectional we designed with The rug is a custom colored, hand knotted, vegetable dyed wool rug hand made in Afghanistan in the tribal style by local people who have been making rugs for hundreds of years. We love how the old word mixed with new modern touches turned out here.
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#interiordesign #design #architecture #interiors #interiordecor

THE SCALE COLLECTIVE | Sara Alexander's engagement

THE SCALE COLLECTIVE | Sara Alexander's engagement rate on Instagram is 1.8%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 56 followers. Comments stay close to likes on THE SCALE COLLECTIVE | Sara Alexander's posts, at 124 likes and 16 comments on average, about 7.8 likes per comment.

Engagement rate

1.8%

Avg likes
124
Avg comments
16
Interactions : followers
1 : 56

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Frequently asked questions

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Who is THE SCALE COLLECTIVE | Sara Alexander?

THE SCALE COLLECTIVE | Sara Alexander (@thescalecollective) is an Interior Design Studio creator on Instagram, also filed under Home & Decor. THE SCALE COLLECTIVE | Sara Alexander carries Instagram's verified badge and uses an Instagram professional account. The Instagram bio for THE SCALE COLLECTIVE | Sara Alexander runs to 19 words.

How many followers does THE SCALE COLLECTIVE | Sara Alexander have?

THE SCALE COLLECTIVE | Sara Alexander has 7,164 followers on Instagram (7.2K). THE SCALE COLLECTIVE | Sara Alexander follows 4,584 accounts, so the audience is roughly 1.6 times the size of the list followed. THE SCALE COLLECTIVE | Sara Alexander has built a substantial archive of 1,133 posts.

What is THE SCALE COLLECTIVE | Sara Alexander's engagement rate?

THE SCALE COLLECTIVE | Sara Alexander's engagement rate on Instagram is 1.8%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 56 followers. Comments stay close to likes on THE SCALE COLLECTIVE | Sara Alexander's posts, at 124 likes and 16 comments on average, about 7.8 likes per comment.

What does THE SCALE COLLECTIVE | Sara Alexander post about on Instagram?

Flinque files THE SCALE COLLECTIVE | Sara Alexander under Interior Design Studio, with Home & Decor as a secondary category. Of the 10 most recent posts shown for THE SCALE COLLECTIVE | Sara Alexander, 7 are carousels, 2 are single images and 1 is a video. The 10 recent Instagram captions Flinque holds for THE SCALE COLLECTIVE | Sara Alexander repeatedly use the words interiors, world, area, project and sculptural. THE SCALE COLLECTIVE | Sara Alexander's captions carry hashtags such as #interiordesign, #collectibledesign and #salonedelmobile. THE SCALE COLLECTIVE | Sara Alexander writes those captions mainly in English. THE SCALE COLLECTIVE | Sara Alexander keeps 12 story highlights, which open with a free Flinque account.

How do I contact THE SCALE COLLECTIVE | Sara Alexander for a collaboration?

THE SCALE COLLECTIVE | Sara Alexander's contact details are not published on Flinque's public profile. The Instagram bio links to 5 external sites, and a free Flinque account opens those links. Brands with a free Flinque account can shortlist THE SCALE COLLECTIVE | Sara Alexander and use Flinque's outreach tools wherever a contact route is on file.

THE SCALE COLLECTIVE | Sara Alexander's own Instagram profile is the one outbound link Flinque publishes for the account, and the 5 bio links open after signing up.

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