- Following 2.9K
- Followers 97.3K
- Engagement 0.26%
- Avg likes 287
- Avg comments 3
About The New Craftmaker
The New Craftmaker (@thenewcraftmaker) is a Shopping & retail creator on Instagram, also filed under Shopping & Retail and eCommerce/DTC. The account has 97,260 followers and 123 published posts. Recent posts average 287 likes and 3 comments, an engagement rate of 0.26%.
With 97.3K followers, The New Craftmaker is a micro creator by the common 10,000 to 100,000 definition. Set against 2,886 accounts followed, the audience works out to about 34 followers per account The New Craftmaker follows. The New Craftmaker is set up as an Instagram business account. Flinque files The New Craftmaker under 3 categories, led by Shopping & retail and followed by Shopping & Retail and eCommerce/DTC.
The Instagram bio for The New Craftmaker runs to 17 words. The latest activity Flinque has on record for The New Craftmaker dates from January 2026.
Story Highlights
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123 Posts
Of the 10 most recent posts shown for The New Craftmaker, 5 are carousels and 5 are single images. No single format accounts for most of them. 123 published posts give The New Craftmaker a moderate archive on Instagram. Against the audience, that is roughly 791 followers for each post published. The New Craftmaker also keeps 2 story highlights on the profile. All 10 carry captions, averaging 89 words each. The captions are written mainly in English. Words that recur across them include london, pimlico, road, enquiries and email. The captions tag #designdestinationlondon.
Ash & Plumb will be exhibiting at FOG Design+Art in San Francisco with Sarah Myerscough Gallery, from 21–25 January.
Additionally, in London, Ash & Plumb will be among the makers being celebrated by the Queen Elizabeth Scholarship Trust (QEST). As former QEST scholars, they will have five selected works highlighted as part of a one-night presentation recognising QEST-supported makers and their ongoing contribution to contemporary craft.
For any enquiries, please email
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Join us at The New Craftmaker, where we champion traditional skills and vernacular making practices from across the British Isles, presenting a carefully curated portfolio of handcrafted furniture, lighting, and objects, developed in close collaboration with our makers.
Currently on view is a curated selection of new, handcrafted chairs by Alex Walshaw, Kevin Gauld, and Matthew Hensby, shown alongside our wider presentation of finely crafted furniture, lighting, and collectable objects.
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The New Craftmaker
📍67 Pimlico Road, London
#designdestinationlondon
Rather than replicating historic vessels, Ash & Plumb reimagine them through the lens of contemporary woodcraft.
Their work is informed by a fascination with the visual language of form and how that echoes across time and culture, from Greco-Roman and Southeast Asian to British Neolithic and Saxon references, all playfully reinvented through their own practice, offering what they describe as a “sense of unexpected familiarity.”
For any enquiries, please email.
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The New Craftmaker
📍67 Pimlico Road, London
The Black & White Volcanic Lamp is a functional table lamp with a volcanic glaze crafted by ceramicist Alison Lousada.
Inspired by the dramatic landscapes of Iceland and Japan, where black volcanic beaches meet snow-covered peaks, each lamp is formed with layered slips and finished with blistered porcelain, giving the lamps their distinctive texture.
For any enquiries, please email.
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The New Craftmaker
📍67 Pimlico Road, London
As the new year begins, it’s the perfect time to revisit how our interiors are shaped, used, and lived in, and we look forward to welcoming you into the showroom soon.
For any enquiries, please email.
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The New Craftmaker
📍67 Pimlico Road, London
We're delighted to announce the arrival of the Badan Stool by Matthew Hensby. Exquisitely handmade from sweet chestnut and finished with a black stain, the stool is defined by its carved surface, with the marks of the making left visible throughout.
Make sure to stop by the showroom when we reopen from the 5th of January onwards, to see the stool in person, alongside a selection of new chairs. More to be revealed soon.
Barnaby Ash and Dru Plumb are woodturners based in the South Downs, just outside of Brighton.
Each vessel is hand-turned and shaped from a single piece of sustainably sourced, unseasoned oak, allowing the organic characteristics of the material to shape the vessel's final form.
Their work is deeply rooted in research, drawing inspiration from historical forms ranging from Neolithic pottery and Greek and Roman wine vessels to 17th century Bronzes.
For any enquiries, please email.
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The New Craftmaker
📍67 Pimlico Road, London
Based on the windy coast of the Llŷn Peninsula in rural North Wales, John Egan is a woodworker who has long been fascinated by trees, which are rare in the area, and have been shaped by years of sea winds into forms that are twisted, bent, and scarred.
Working with whole trees that have fallen or been felled locally, John uses every part of the timber, preserving its natural twists, knots, and grain patterns in the final piece.
For any enquiries, please email.
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The New Craftmaker
📍67 Pimlico Road, London
Basketmaker and artist, Tim Johnson, combines traditional basketmaking techniques with his own innovative practices. After discovering a Caithness Hayve by chance in northern Scotland, he spent time working out its unique construction.
The Hayve is crafted using Neolithic braiding, a technique common in Southern Europe and Africa, but previously unseen this far north. Unlike most baskets that begin at the base, the Hayve is woven from the border down, finishing at the very centre.
For any enquiries, please email.
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The New Craftmaker
📍67 Pimlico Road, London
It’s been a joy to work with the British makers on expanding our beautifully crafted collections and I look forward to supporting craftsmanship throughout the UK in 2026!
PH: The Pimlico Road
The New Craftmaker's engagement
The New Craftmaker's engagement rate on Instagram is 0.26%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 385 followers. Likes outnumber comments by roughly 96 to 1, with 287 likes and 3 comments on an average post, so most reactions are taps rather than replies.
Engagement rate
0.26%
- Avg likes
- 287
- Avg comments
- 3
- Interactions : followers
- 1 : 385
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Frequently asked questions
These answers about The New Craftmaker are generated from the Instagram profile data Flinque holds for the account.
Who is The New Craftmaker?
The New Craftmaker (@thenewcraftmaker) is a Shopping & retail creator on Instagram, also filed under Shopping & Retail and eCommerce/DTC. The New Craftmaker is set up as an Instagram business account. The Instagram bio for The New Craftmaker runs to 17 words.
How many followers does The New Craftmaker have?
The New Craftmaker has 97,260 followers on Instagram (97.3K). Set against 2,886 accounts followed, the audience works out to about 34 followers per account The New Craftmaker follows. 123 published posts give The New Craftmaker a moderate archive on Instagram.
What is The New Craftmaker's engagement rate?
The New Craftmaker's engagement rate on Instagram is 0.26%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 385 followers. Likes outnumber comments by roughly 96 to 1, with 287 likes and 3 comments on an average post, so most reactions are taps rather than replies.
What does The New Craftmaker post about on Instagram?
Flinque files The New Craftmaker under 3 categories, led by Shopping & retail and followed by Shopping & Retail and eCommerce/DTC. Of the 10 most recent posts shown for The New Craftmaker, 5 are carousels and 5 are single images. The 10 recent Instagram captions Flinque holds for The New Craftmaker repeatedly use the words london, pimlico, road, enquiries and email. The New Craftmaker's captions carry hashtags such as #designdestinationlondon. The New Craftmaker writes those captions mainly in English. The New Craftmaker keeps 2 story highlights, which open with a free Flinque account.
How do I contact The New Craftmaker for a collaboration?
The New Craftmaker's contact details are not published on Flinque's public profile. The Instagram bio links to 3 external sites, and a free Flinque account opens those links. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist The New Craftmaker and use Flinque's outreach tools wherever a contact route is on file.
Links
The New Craftmaker's own Instagram profile is the one outbound link Flinque publishes for the account, and the 3 bio links open after signing up.
Public profile data sourced from Instagram. Flinque is not affiliated with The New Craftmaker.