- Following 1.3K
- Followers 21.6K
- Engagement 2.62%
- Avg likes 625
- Avg comments 22
About The Crafty Squirrel
The Crafty Squirrel (@thecraftysquirrel) is a Shopping & retail creator on Instagram, also filed under Shopping & Retail and eCommerce/DTC. The account has 21,550 followers and 2,727 published posts. Recent posts average 625 likes and 22 comments, an engagement rate of 2.62%.
With 21.6K followers, The Crafty Squirrel is a micro creator by the common 10,000 to 100,000 definition. The Crafty Squirrel follows 1,271 accounts, so the audience is roughly 17 times the size of the list followed. The Crafty Squirrel is set up as an Instagram business account. Flinque files The Crafty Squirrel under 3 categories, led by Shopping & retail and followed by Shopping & Retail and eCommerce/DTC.
The Instagram bio for The Crafty Squirrel runs to 21 words across 3 lines. Emoji sit alongside the words. The latest activity Flinque has on record for The Crafty Squirrel dates from November 2025.
Story Highlights
Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.
2,727 Posts
Of the 10 most recent posts shown for The Crafty Squirrel, 7 are carousels and 3 are single images. That mix leans toward carousels. With 2,727 posts published, The Crafty Squirrel's archive runs well past the 2,000 mark. Against the audience, that is roughly 7.9 followers for each post published. The Crafty Squirrel also keeps 8 story highlights on the profile. All 10 carry captions, averaging 114 words each. The captions are written mainly in English. Words that recur across them include little, tour, corner, japan and shop.
With everyone sharing memories from 2016, I couldn’t help but pause and look back at what life looked like 10 years ago in this little corner store.
Back then, I was wearing vintage aprons every Friday, sharing my growing apron collection in the shop.
The shop had just turned five — a milestone that felt enormous at the time.
I was working regularly in the studio, making many of the things I sold, filling shelves with handmade pieces and seasonal creations.
That year I travelled to Japan to finalise my very first Crafty Squirrel Tokyo tour — not knowing how much that single trip would shape the years to come.
A dear friend gave me one of the most thoughtful gifts I’ve ever received — a beautiful box for my embroidery threads, which I still treasure.
And somewhere along the way, I found my very first red Dorcas pin tin — the icing on the cake for my collection of blue tins.
So much has changed in ten years — and yet so much feels the same.
A love of making, collecting, travelling, storytelling, and sharing it all with this wonderful community.
Here’s to small beginnings, long journeys, and the magic of looking back — and forward. ❤️🐿️
Today we wandered the Setagaya Boro-ichi Flea Market, held each January in Tokyo and steeped in over 400 years of history. Once a local trading market, it’s now a winter favourite — a lively sprawl of antiques, vintage textiles, clothing, ceramics, handmade treasures, and irresistible street food.
Busy stalls, winter air, and that familiar thrill of fossicking — eyes scanning for beauty, stories, and pieces with a past (and maybe a future in a sewing project or two).
After the bustle, we slowed the pace at Gotokuji Temple 🐈⬛🐈
A quiet, peaceful stop at the home of the maneki-neko, where thousands of little beckoning cats sit as symbols of gratitude and good fortune — the perfect calm ending to a winter market day.
Heart full, mind inspired, bags a little heavier! ❤️🐿️❄️
Washi paper and silk.
Snow falling softly.
History and quiet beauty.
Singing, laughter, shared moments —
today on the Snow Monkeys Tour ❄️🤍🐿️🇯🇵
Craft, colour, walking streets, art moments & beautiful details — the in-between magic of our Snow Monkeys Tour. 🐿️🇯🇵
I’m starting 2026 in my favourite country to visit — Japan!
We’re currently partway through hosting a 12-night private tour with a lovely group from Australia, exploring winter, craft, and culture — from snowy landscapes and traditional ryokan stays to hands-on making, textiles, and time-honoured traditions. This morning we ticked off a bucket-list experience with a visit to the snow monkeys. Rugged up in layers, we spent the morning sharing a truly special moment together. ❄️
While we’re embracing winter here, I’ve been thinking of friends and family back home in Victoria, and hoping that everyone is staying safe and well.
As the new year unfolds, it feels like a beautiful reminder of fresh starts, new beginnings, and the many opportunities ahead to experience Japan through our eyes.
If travelling Japan through craft, culture, and creativity speaks to you, there is currently one cancellation place available on our April Tokyo & Beyond tour, and places available on our Kyoto & Beyond tour in October. Alternatively, feel free to get in touch if you’d like to explore the idea of coordinating your own private tour — we have a wonderful team in Japan and can help create a truly special, bucket-list itinerary. ❤️🐿️🇯🇵
And just like that… the final day of our Twelve Little Stories from a Corner Store.
Today is my last day open before Christmas, and I want to say the biggest, most heartfelt thank you.
Your support — in person, online, through messages and every thoughtful purchase — is what keeps my little shop going and growing.
This year also took me far beyond the corner store. To the incredible women who travelled with me in 2025 — six tours is no small thing — thank you for your trust, your curiosity, your laughter and your creativity. What a joy it was to share those adventures together.
As I close the door for our summer break, I’m already looking ahead to 2026 and beyond — new ideas, creative journeys, and welcoming both familiar and new faces along the way.
Wishing you all a joyful, peaceful, colourful Christmas.
May your days be cosy, crafty, and full of love.
With gratitude from my little corner store,
❤️🐿️ Morgan xx
Over the past few weeks I’ve noticed a big wave of new followers joining this lovely little community — welcome! And to those who have been here for many, many years… thank you from the bottom of my crafty heart for sticking around. 💙
Sixteen years ago I moved from Melbourne to the beautiful regional city of Ballarat and opened a tiny corner store called The Crafty Squirrel. It’s been my happy place ever since.
I’m a maker through and through — textiles, fabric, sewing, crochet, paper crafts… you name it, I’ll give it a go! And I adore travelling. So much so that since 2017 I’ve been running craft-focused tours to my second home, Japan. This year I added a new adventure to France, which I hope becomes an annual favourite for years to come.
If you live in Australia, maybe one day you’ll wander into Ballarat and visit my little shop. In the lead-up to Christmas we’re open seven days, and while the space is small, it’s packed to the rafters with trinkets and treasures from my travels — plus a few handmade goodies from our own studio.
Thanks for being here, old friends and new. I can’t wait to share more crafty goodness, colourful inspiration, and travel adventures with you. ✨🧵🌏
With Instagram changing things around again, a lot of small-business posts (like mine!) aren’t being shown as often. If you enjoy seeing what’s happening at The Crafty Squirrel, I’d love it if you could take a moment to tap the three dots at the top of this post and select “Follow” or “Add to Favourites.”
It helps make sure you keep seeing our colourful crafty goodness — new arrivals, festive treats, tour updates, and all the fun behind-the-scenes bits.
Thank you so much for supporting my little corner shop and everything I create. It truly means the world. 💙 Morgan
The Crafty Squirrel's engagement
The Crafty Squirrel's engagement rate on Instagram is 2.62%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 38 followers. An average post collects 625 likes and 22 comments, close to 28 likes for each comment.
Engagement rate
2.62%
- Avg likes
- 625
- Avg comments
- 22
- Interactions : followers
- 1 : 38
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Frequently asked questions
These answers about The Crafty Squirrel are generated from the Instagram profile data Flinque holds for the account.
Who is The Crafty Squirrel?
The Crafty Squirrel (@thecraftysquirrel) is a Shopping & retail creator on Instagram, also filed under Shopping & Retail and eCommerce/DTC. The Crafty Squirrel is set up as an Instagram business account. The Instagram bio for The Crafty Squirrel runs to 21 words across 3 lines.
How many followers does The Crafty Squirrel have?
The Crafty Squirrel has 21,550 followers on Instagram (21.6K). The Crafty Squirrel follows 1,271 accounts, so the audience is roughly 17 times the size of the list followed. With 2,727 posts published, The Crafty Squirrel's archive runs well past the 2,000 mark.
What is The Crafty Squirrel's engagement rate?
The Crafty Squirrel's engagement rate on Instagram is 2.62%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 38 followers. An average post collects 625 likes and 22 comments, close to 28 likes for each comment.
What does The Crafty Squirrel post about on Instagram?
Flinque files The Crafty Squirrel under 3 categories, led by Shopping & retail and followed by Shopping & Retail and eCommerce/DTC. Of the 10 most recent posts shown for The Crafty Squirrel, 7 are carousels and 3 are single images. The 10 recent Instagram captions Flinque holds for The Crafty Squirrel repeatedly use the words little, tour, corner, japan and shop. The Crafty Squirrel writes those captions mainly in English. The Crafty Squirrel keeps 8 story highlights, which open with a free Flinque account.
How do I contact The Crafty Squirrel for a collaboration?
The Crafty Squirrel's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist The Crafty Squirrel and use Flinque's outreach tools wherever a contact route is on file.
Links
The Crafty Squirrel's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.
Public profile data sourced from Instagram. Flinque is not affiliated with The Crafty Squirrel.