New Flinque AI now scores creator authenticity in real time across 4 platforms. See how
Sally Butan (@thebutanfam), Instagram profile photo
Verified on Instagram

Sally Butan

Personal blog
@thebutanfam
❤️Motherhood, Lifestyle & Travel 💌 📍Palm Beach, Florida
  • Lifestyle
  • Digital Creator
  • Travel Influencers
  • Following 438
  • Followers 376.8K
  • Engagement 43.22%
  • Avg comments 1K

About Sally Butan

Sally Butan (@thebutanfam) is a Personal blog creator on Instagram, also filed under Lifestyle and Digital Creator. The account has 376,840 followers and 1,225 published posts. Recent posts average 193,539 likes and 1,039 comments, an engagement rate of 43.22%.

An audience of 376.8K puts Sally Butan in the mid-tier, between 100,000 and 1 million followers. Set against 438 accounts followed, the audience works out to about 860 followers per account Sally Butan follows. Sally Butan carries Instagram's verified badge and uses an Instagram professional account. Flinque files Sally Butan under 4 categories, led by Personal blog and followed by Lifestyle, Digital Creator and Travel Influencers.

The Instagram bio for Sally Butan runs to 6 words across 3 lines. Emoji sit alongside the words. The latest activity Flinque has on record for Sally Butan dates from July 2025.

Story Highlights

Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.

1,225 Posts

Of the 10 most recent posts shown for Sally Butan, 9 are videos and 1 is a carousel. That mix leans toward videos. Sally Butan has built a substantial archive of 1,225 posts. Against the audience, that is roughly 308 followers for each post published. Sally Butan also keeps 27 story highlights on the profile. All 10 carry captions, averaging 81 words each. The captions are written mainly in English. Words that recur across them include kids, family, motherhood, such and best. The captions tag #motherhood, #rhodesianridgeback, #newdog, #newbornbaby and #floridablogger.

Help us choose a name for our sweet pup! We all have our own opinions, but none of us can agree on a name. Maybe you guys can help us.

#RhodesianRidgeback #NewDog #motherhood
✨Everyone, we have an announcement! 📣 Meet the newest member of the Butan fam 🤍 We brought her home yesterday and we’re already so in love.

We don’t have a name yet, so drop your recommendations in the comments. We already have a Roxy 🐕, so we’d love something that goes well with her name. #newbornbaby #motherhood #floridablogger #floridamom
We kicked off 2026 with the BEST family day at SeaWorld Orlando! From riding Pipeline to exploring Penguin Trek, Expedition Odyssey, and the Coral Rescue Center, we packed so much into one visit and the kids are already asking when we’re coming back.

That’s why the Fun Card is such a win with unlimited visits through 2026. This means you don’t have to rush to experience all the attractions in one day. Pop in for rides, come back for entertainment, and keep returning for new attractions coming soon! You won’t want to miss the new Orca and Water Ski shows coming soon. If you’re local, this is hands down the best value for flexible family fun.

#ad #SeaWorldOrlando #SeaWorld
Kevin is such an amazing father. Present, loving, and fully invested. I’m blessed to have grown up with an amazing dad, and even more blessed to give my children a father who is just as involved as I am, and just like my dad was for me. #FathersBeGoodToYourDaughters #FatherDaughter
Remember when I brought Alissa here a few years ago 🥹 We did the dining experience, then shopped with a personal shopper where she picked out her very first doll. Aliya was just a baby back then… so coming back now and watching Aliya have her moment felt so special.

She had the BEST time at the tea party and choosing her doll.

And I didn’t expect Alissa to want one too because she doesn’t usually care about dolls anymore, but she surprised me and picked one with long hair 🩷 I loved seeing her excited right alongside her little sister.

These are the moments I’ll always remember.

If you’re ever in New York City, you have to check out American Girl Place New York. And if NYC isn’t on your list, they also have locations in Dallas and Orlando.

So grateful for days like this 🩷🫖 #americangirlbrand #americangirldoll
Sometimes you meet a celebrity and it’s just a quick hello. And sometimes… they get on the floor and breakdance with your kids. 🥹

Tamron Hall was everything and more. So kind, so genuine, and she made my babies feel so special. The kids started showing off their moves, and she jumped right in with them. I’ll never forget their faces.

My children absolutely love her, and I walked away loving her even more. Such a beautiful, magical moment for our family. ✨
Sorry for the spam but I truly can’t put into words how proud I am of my kids. Their very first time on TV and they showed up with so much confidence and poise. My heart is so full watching them step into something so big and do it with such grace. Thank you,, for giving us the opportunity to share a message that’s so near and dear to my heart. This is a moment I’ll cherish forever. 💛
A lot of new faces around here, so let us reintroduce ourselves. We’re the Butan fam — Kevin and Sally, and our four kids: Alexander (9), Alissa (8), Alston (6), and Aliya (3). We love sharing our lifestyle and our passion for family travel — the beauty, the chaos, and everything in between.

Traveling with kids is never easy but it’s so worth it.

On this trip, I told my husband I couldn’t imagine doing it without them. Sure, a kid-free vacation sounds relaxing, but for us, the real joy comes from watching our kids take it all in, their little faces lighting up, the questions they ask, the wonder in their eyes. That’s what makes these places come alive.

People always ask, “Isn’t it hard traveling with four kids?” And yes, of course it has its challenges but this is our life. The chaos doesn’t feel hard anymore. It just feels like us.

I really hope when they’re older, they remember these moments and grow to love travel just as much as we do.
what do you think is the hardest part about traveling with kids?

#ravello #positano #Pompeii #Italy #FamilyTravel
Who is your favorite? The kids gave it their best! Happy Sunday! #motherhood #familylife
Who will they look to for context? I think I won this one, but Kevin thinks it’s a tie. What do you think? #family #trend #motherhood #familyblog #thebutanfam

Sally Butan's engagement

Sally Butan's engagement rate on Instagram is 43.22%, over 6%, more than 6 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 2 followers. Likes outnumber comments by roughly 186 to 1, with 193,539 likes and 1,039 comments on an average post, so most reactions are taps rather than replies.

Engagement rate

43.22%

Avg likes
193.5K
Avg comments
1K
Interactions : followers
1 : 2

Lookalike Creators

A free account lists creators whose audiences behave like this one, ready to shortlist and compare side by side.

Age & Gender

Unlocking shows how this audience splits across age bands and gender, charted from follower data.

Audience Location

Unlocking reveals the countries and cities where the most active followers of this account are concentrated.

Primary Language

Unlocking shows the languages this audience uses most in comments, interactions and the content it consumes.

Audience Interests

Unlocking lists the topics and categories this audience follows and engages with most often across the platform.

Authenticity

Unlocking scores how genuine the audience is, flagging fake, inactive or bot followers found in engagement patterns.

Audience Quality Score

Unlocking gives one overall audience quality score combining authenticity, engagement, follower activity and audience relevance.

Brand Affinity

Unlocking names the brands this audience already follows, mentions or engages with across social platforms.

Content Strategy

Unlocking breaks down the content pillars, tone and visual style this creator uses, and which formats perform best.

Commercial Insights

Unlocking shows collaboration types, an estimated pricing tier and a brand safety risk read for sponsored campaigns.

Industry Fit

Unlocking rates how well this creator and audience align with specific industry verticals and brand categories.

Research Sally Butan further

Flinque ranks Instagram creators in Personal blog, Lifestyle and Digital Creator, categories Sally Butan is filed under, and its free tools measure the same figures for any public account.

Frequently asked questions

These answers about Sally Butan are generated from the Instagram profile data Flinque holds for the account.

Who is Sally Butan?

Sally Butan (@thebutanfam) is a Personal blog creator on Instagram, also filed under Lifestyle and Digital Creator. Sally Butan carries Instagram's verified badge and uses an Instagram professional account. The Instagram bio for Sally Butan runs to 6 words across 3 lines.

How many followers does Sally Butan have?

Sally Butan has 376,840 followers on Instagram (376.8K). Set against 438 accounts followed, the audience works out to about 860 followers per account Sally Butan follows. Sally Butan has built a substantial archive of 1,225 posts.

What is Sally Butan's engagement rate?

Sally Butan's engagement rate on Instagram is 43.22%, over 6%, more than 6 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 2 followers. Likes outnumber comments by roughly 186 to 1, with 193,539 likes and 1,039 comments on an average post, so most reactions are taps rather than replies.

What does Sally Butan post about on Instagram?

Flinque files Sally Butan under 4 categories, led by Personal blog and followed by Lifestyle, Digital Creator and Travel Influencers. Of the 10 most recent posts shown for Sally Butan, 9 are videos and 1 is a carousel. The 10 recent Instagram captions Flinque holds for Sally Butan repeatedly use the words kids, family, motherhood, such and best. Sally Butan's captions carry hashtags such as #motherhood, #rhodesianridgeback and #newdog. Sally Butan writes those captions mainly in English. Sally Butan keeps 27 story highlights, which open with a free Flinque account.

How do I contact Sally Butan for a collaboration?

Sally Butan's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. Brands with a free Flinque account can shortlist Sally Butan and use Flinque's outreach tools wherever a contact route is on file.

Sally Butan's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.

Public profile data sourced from Instagram. Flinque is not affiliated with Sally Butan.

Unlock Sally Butan's audience data