- Following 7.1K
- Followers 10.3K
- Engagement 1.75%
- Avg likes 202
- Avg comments 13
About CLAY BRODIE
CLAY BRODIE (@thebrodiegroup) is a Real Estate Agent creator on Instagram, also filed under Real Estate & Property. The account has 10,321 followers and 1,222 published posts. Recent posts average 202 likes and 13 comments, an engagement rate of 1.75%.
With 10.3K followers, CLAY BRODIE is a micro creator by the common 10,000 to 100,000 definition. CLAY BRODIE follows 7,102 accounts, close to one account followed for each of the 10,321 followers. CLAY BRODIE carries Instagram's verified badge and uses an Instagram professional account. Flinque files CLAY BRODIE under Real Estate Agent, with Real Estate & Property as a secondary category.
The Instagram bio for CLAY BRODIE runs to 11 words across 3 lines. The bio mentions @whitefox.sydney. The bio also includes contact details, which Flinque does not republish. The latest activity Flinque has on record for CLAY BRODIE dates from May 2026.
Story Highlights
Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.
1,222 Posts
Of the 10 most recent posts shown for CLAY BRODIE, 6 are videos, 3 are carousels and 1 is a single image. That mix leans toward videos. CLAY BRODIE has built a substantial archive of 1,222 posts. Against the audience, that is roughly 8.4 followers for each post published. CLAY BRODIE also keeps 1 story highlight on the profile. All 10 carry captions, averaging 93 words each. The captions are written mainly in English. Words that recur across them include whitefox, deal, full, chat and episode. The captions tag #pakchat, #claybrodie, #whitefox, #realestatesydney and #personalbrand.
That’s not motivational fluff, it’s the bet Clay Brodie made on himself 15 years ago, before “personal brand” was something every agent talked about.
The logic is simple: people don’t remember where you work. They remember who you are. Agencies change, logos change. The thing that follows you from deal to deal, decade to decade, is your name.
But here’s the catch most people miss. A brand isn’t a logo or a feed. It’s whether people actually like you. No openness, no willingness to put yourself out there, and the brand doesn’t work, however polished it looks.
15 years ago, almost no one in real estate was doing this. Clay did it anyway, experimented constantly, kept what worked.
Today it’s non-negotiable. Back then it was an edge.
Full Pak Chat episode with Clay Brodie on Spotify. Link in bio.
#PakChat #ClayBrodie #PersonalBrand #RealEstateSydney #WHITEFOX
has spent 15 years at the top of NSW real estate, and here’s the part that should bother every operator chasing the next hack:
20-year-old Clay’s process and 35-year-old Clay’s process are almost identical.
He never reinvented his process. He found what worked early and kept doing it. The only times he dropped the ball or fell short? Every one came down to losing consistency.
Not strategy. Not tactics. Not some new system. Consistency.
His word for it: the one percenters. The small things, done every day, that compound into a 15-year career and a top 1% reputation. They work, but only if you actually do them.
The results will come. You just won’t get there unless you do.
Full Pak Chat episode with Clay Brodie on Spotify. Link in bio.
#PakChat #ClayBrodie #Consistency #SalesMindset #WHITEFOX
Clay Brodie asked himself that on a Sunday, lying on his lounge, not feeling like himself. The answer changed everything.
For years he was caught in what he calls the vortex, the lifestyle a lot of ambitious people lean into, telling themselves it’s just how you handle the stress. Going hard. Burning the edges. Convincing yourself it’s normal.
Then one day he asked the only question that matters: is this adding to my life and who I am, or taking away from it?
He knew the answer. And he made the call most people put off for years.
“That’s it. Done.”
No grand plan. Just a decision to stop doing what wasn’t serving him and everything good that came next was built on the other side of it.
If you’ve ever had that Sunday, this one’s worth your time.
Full Pak Chat episode with Clay Brodie on Spotify. Link in bio.
#PakChat #ClayBrodie #SelfAwareness #Mindset #whitefox
For six months he stopped chasing deals and started working on himself. Dialed in on health and fitness. Training daily, eating right, energised. Almost 12 months now without a drink. New habits, new standards, new circles.
And from that place - not before it - reached out.
The two became close, and now Clay is opening a WHITEFOX office in Sydney, with one of the most exciting brands in Australia behind him.
Here’s the line that matters: things don’t come to you when you’re not in a position to receive them.
He didn’t manifest the opportunity. He became the kind of person it was looking for. Then it found him.
Full Pak Chat episode with Clay Brodie on Spotify and Apple. Link in bio.
#PakChat #ClayBrodie #WHITEFOX #SelfImprovement #realestatesydney
People drew moustaches on them. He called it exposure.
15 years ago, before he’d made real money, Clay was already throwing himself at every opportunity to build a name. He sponsored his rugby club for 10 years — couldn’t afford it for five of them, did it anyway. Wore his own logo on the field. Then pitched the club to give him a corner of the clubhouse.
They called it the Clay Brodie Corner. His face on every table, every coaster.
He knows it sounds egotistical. But it was exposure nobody else was buying — and the reputation he built at 25 is the network he draws on now, at 35.
Most people wait until they’ve made it to build a brand. The ones who win build it before anyone’s watching.
Full Pak Chat episode with Clay Brodie on Spotify. Link in bio.
#PakChat #ClayBrodie #PersonalBrand #RealEstateSydney #WHITEFOX
In summary..
Take that step, trust your instincts, live your life, and dare to dream. We cannot control the past but the steps we take today can shape our future.
“The only impossible journey is the one you never begin.”
Positioned on the top floor of the tightly held Dudley Apartments, this newly refreshed studio delivers an increasingly rare opportunity to secure a foothold in the heart of Paddington.
14/27 Sutherland Street, Paddington
New office. New market. Same WHITEFOX energy.
Sold prior to auction!
3/19 Imperial Ave, Bondi Beach
3 Bed| 2 Bath| 1 Car
Elite marketing = Elite results
No matter the market conditions.
CLAY BRODIE's engagement
CLAY BRODIE's engagement rate on Instagram is 1.75%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 57 followers. An average post collects 202 likes and 13 comments, close to 16 likes for each comment.
Engagement rate
1.75%
- Avg likes
- 202
- Avg comments
- 13
- Interactions : followers
- 1 : 57
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Research CLAY BRODIE further
Flinque ranks Instagram creators in Real Estate Agent and Real Estate & Property, categories CLAY BRODIE is filed under, and its free tools measure the same figures for any public account.
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Frequently asked questions
These answers about CLAY BRODIE are generated from the Instagram profile data Flinque holds for the account.
Who is CLAY BRODIE?
CLAY BRODIE (@thebrodiegroup) is a Real Estate Agent creator on Instagram, also filed under Real Estate & Property. CLAY BRODIE carries Instagram's verified badge and uses an Instagram professional account. The Instagram bio for CLAY BRODIE runs to 11 words across 3 lines.
How many followers does CLAY BRODIE have?
CLAY BRODIE has 10,321 followers on Instagram (10.3K). CLAY BRODIE follows 7,102 accounts, close to one account followed for each of the 10,321 followers. CLAY BRODIE has built a substantial archive of 1,222 posts.
What is CLAY BRODIE's engagement rate?
CLAY BRODIE's engagement rate on Instagram is 1.75%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 57 followers. An average post collects 202 likes and 13 comments, close to 16 likes for each comment.
What does CLAY BRODIE post about on Instagram?
Flinque files CLAY BRODIE under Real Estate Agent, with Real Estate & Property as a secondary category. Of the 10 most recent posts shown for CLAY BRODIE, 6 are videos, 3 are carousels and 1 is a single image. The 10 recent Instagram captions Flinque holds for CLAY BRODIE repeatedly use the words whitefox, deal, full, chat and episode. CLAY BRODIE's captions carry hashtags such as #pakchat, #claybrodie and #whitefox. CLAY BRODIE writes those captions mainly in English. CLAY BRODIE keeps 1 story highlight, which open with a free Flinque account.
How do I contact CLAY BRODIE for a collaboration?
CLAY BRODIE's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. The bio carries contact details of its own, which Flinque does not copy. Brands with a free Flinque account can shortlist CLAY BRODIE and use Flinque's outreach tools wherever a contact route is on file.
Links
CLAY BRODIE's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.
Public profile data sourced from Instagram. Flinque is not affiliated with CLAY BRODIE.