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Emily (@the_scruff_house), Instagram profile photo
Verified on Instagram

Emily

Home decor
@the_scruff_house
🛠️ Normalising how long a reno takes! 🏠 Victorian Home Renovation 🐱 Mostly here for Bowie 🌊 Based on the South Coast ✉️
  • Shopping & Retail
  • eCommerce/DTC
  • Following 875
  • Followers 53.5K
  • Engagement 6.71%
  • Avg comments 90

About Emily

Emily (@the_scruff_house) is a Home decor creator on Instagram, also filed under Shopping & Retail and eCommerce/DTC. The account has 53,484 followers and 516 published posts. Recent posts average 4,172 likes and 90 comments, an engagement rate of 6.71%.

With 53.5K followers, Emily is a micro creator by the common 10,000 to 100,000 definition. Set against 875 accounts followed, the audience works out to about 61 followers per account Emily follows. Emily carries Instagram's verified badge and uses an Instagram professional account. Flinque files Emily under 3 categories, led by Home decor and followed by Shopping & Retail and eCommerce/DTC.

The Instagram bio for Emily runs to 18 words across 5 lines. Emoji sit alongside the words. The latest activity Flinque has on record for Emily dates from June 2025.

Story Highlights

Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.

516 Posts

Of the 10 most recent posts shown for Emily, 7 are videos and 3 are carousels. That mix leans toward videos. Emily has built a substantial archive of 516 posts. Against the audience, that is roughly 104 followers for each post published. Emily also keeps 8 story highlights on the profile. All 10 carry captions, averaging 68 words each. The captions are written mainly in English. Words that recur across them include it’s, finally, been, peelaway and victorianhome. The captions tag #victorianhome, #periodproperty, #peelaway, #renovationjourney and #catsofinstagram.

Everything hallelujah 🏡✨
- - -
#periodproperty #victorianhome #myrenostory #renovationstory
I don’t think I’ll ever get over this transformation. ✨

I’ve finally got the bug (kinda) back for renovating, we’ve been slowly starting on the hallway but now have decided to tackle it properly. Almost all the Peelaway on the ceiling is done, so next is prep work (the worst!) then we can paint, lay the flooring & skirting and another section of the house will be ticked off!
- - -
#housereno #beforeandafter #transformyourhome #myhomestyle #victorianhome
It’s been a journey! But worth every second spent on it!
- - -
#ceilingrose #restoringoriginalfeatures #diytips #peelaway #realityofahouserenovation
Some days it felt like we were digging deeper instead of moving forward (quite literally)… dust everywhere, countless trips to B&Q, questioning every decision.

But all of a sudden it started to come together, after all the graft, all the chaos… it’s turned into something we’re proud to call home.

If you’re in the thick of it right now keep going. The before makes the after worth it 🤍

#renovationjourney #beforeandafterhome #homerenovationuk #periodproperty #renovationlife
It’s been a while since Bowie featured on here… but don’t worry, he’s still very much up to his usual cheeky antics 🐾

Some things never change… and we wouldn’t have it any other way 🤍

#catsofinstagram #shelfie #homestyle #periodhome #cornerstyling catsathome

Paint is Linen Wash by (previous ad-pr product)
Ad. Slow Sundays done right 🐾✨

My favourite record on, the fire lit in our Ecoburn Widescreen stove, and a very content cat claiming the warmest spot in the house. There’s something about the crackle of a real fire that makes the whole room feel instantly calmer and cooler.

Taking a little time off the house renovation to enjoy these moments that we worked hard for!

#aradastoves #cosyhome #sundayslowdown
Reno Roundup: Arch Peelaway

After a few busy months (not related to the house for once) I finally got a bit of the Reno bug back on Sunday!

I tackled one section of the hallway archway with Peelaway and honestly… watching those layers of paint lift never gets old. Yes, it’s a long process, yes it needs a lot of patience, but the ceiling rose taught me it’s so worth it!

Also tried a little trick recommended by — using a blackhead tool to get into the tiny details — and it worked an absolute treat. Who knew a skincare tool would become a reno essential? 😂

One section down… just the rest of the archway to go.

#VictorianRenovation #Peelaway #PaintStripping #RenovationJourney #OriginalFeatures
Instagram Vs Reality 🎶😸
What aims to be a calming weekend morning is always followed by carnage from Paolo 🤣
- - -
#catsanddecor #catsofinstagram #vintagerecordplayer #victorianhomestyle #midcenturyhomewares
Ad. This beauty has barely had a day off since we finished this room renovation. 🔥
Our Ecoburn 5 Widescreen burner has been constantly on.

There’s nothing better than a proper cosy weekend in, fire crackling, cats piled up, and the whole house finally feeling warm 🖤 It’s become the heart of the room and one of our favourite decisions in this renovation.

If you need us, we’ll be right here enjoying the fire and refusing to go outside ❄️🌧️✨
#aradastoves

- - -
#cosyhome #logburner #victorianhome #homeinteriorinspo
Pallet Planters 🪵🌳
They’re finally finished!! Also my first voice over so please be nice 🙏🏻
Incase you don’t have sound on here’s what I did:
Cut pallet into 3 sections to make the shape.
Added extra wood to make them wider.
Secured the ends.
Painted in to seal to protect from water exposure.
Lined with damp proof membrane.
Cut holes and added pea shingle for drainage.
Added a layer of compost.
Put 2 laurels down the side and 6 along the front.
Topped with more compost.
Swept up and watered.
Making the cladding started with sooo many cuts!
Painted in ronseal again.
Attached using decking screws.
Secure a strip of wood to the top to hide and membrane you could see.
And they’re done!! I’m super chuffed but let me know what you think in the comments!
- - -
#palletplanters #reusediy #girldiy #gardenmakeover #myhousethismonth

Emily's engagement

Emily's engagement rate on Instagram is 6.71%, over 6%, more than 6 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 15 followers. An average post collects 4,172 likes and 90 comments, close to 46 likes for each comment.

Engagement rate

6.71%

Avg likes
4.2K
Avg comments
90
Interactions : followers
1 : 15

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Authenticity

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Audience Quality Score

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Industry Fit

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Research Emily further

Flinque ranks Instagram creators in Home decor, Shopping & Retail and eCommerce/DTC, categories Emily is filed under, and its free tools measure the same figures for any public account.

Frequently asked questions

These answers about Emily are generated from the Instagram profile data Flinque holds for the account.

Who is Emily?

Emily (@the_scruff_house) is a Home decor creator on Instagram, also filed under Shopping & Retail and eCommerce/DTC. Emily carries Instagram's verified badge and uses an Instagram professional account. The Instagram bio for Emily runs to 18 words across 5 lines.

How many followers does Emily have?

Emily has 53,484 followers on Instagram (53.5K). Set against 875 accounts followed, the audience works out to about 61 followers per account Emily follows. Emily has built a substantial archive of 516 posts.

What is Emily's engagement rate?

Emily's engagement rate on Instagram is 6.71%, over 6%, more than 6 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 15 followers. An average post collects 4,172 likes and 90 comments, close to 46 likes for each comment.

What does Emily post about on Instagram?

Flinque files Emily under 3 categories, led by Home decor and followed by Shopping & Retail and eCommerce/DTC. Of the 10 most recent posts shown for Emily, 7 are videos and 3 are carousels. The 10 recent Instagram captions Flinque holds for Emily repeatedly use the words it’s, finally, been, peelaway and victorianhome. Emily's captions carry hashtags such as #victorianhome, #periodproperty and #peelaway. Emily writes those captions mainly in English. Emily keeps 8 story highlights, which open with a free Flinque account.

How do I contact Emily for a collaboration?

Emily's contact details are not published on Flinque's public profile. Brands with a free Flinque account can shortlist Emily and use Flinque's outreach tools wherever a contact route is on file.

Emily's own Instagram profile is the one outbound link Flinque publishes for the account.

Public profile data sourced from Instagram. Flinque is not affiliated with Emily.

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