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Heidi Kaluza | Creator & Influencer

Digital creator
@the_rogue_essentials
unraveling the mystery of slow fashion; one reel at a time đŸŽ„ sustainable content creator đŸ“± digital strategy consultant 📼
  • Travel
  • Following 2.9K
  • Followers 46.7K
  • Engagement 4.82%
  • Avg comments 31

About Heidi Kaluza | Creator & Influencer

Heidi Kaluza | Creator & Influencer (@the_rogue_essentials) is a Digital creator creator on Instagram, also filed under Travel. The account has 46,707 followers and 1,095 published posts. Recent posts average 590 likes and 31 comments, an engagement rate of 4.82%.

With 46.7K followers, Heidi Kaluza | Creator & Influencer is a micro creator by the common 10,000 to 100,000 definition. Heidi Kaluza | Creator & Influencer follows 2,867 accounts, so the audience is roughly 16 times the size of the list followed. Heidi Kaluza | Creator & Influencer uses an Instagram professional account. Flinque files Heidi Kaluza | Creator & Influencer under Digital creator, with Travel as a secondary category.

The Instagram bio for Heidi Kaluza | Creator & Influencer runs to 17 words across 4 lines. Emoji sit alongside the words. The latest activity Flinque has on record for Heidi Kaluza | Creator & Influencer dates from January 1970.

Story Highlights

Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.

1,095 Posts

Heidi Kaluza | Creator & Influencer has built a substantial archive of 1,095 posts. Against the audience, that is roughly 43 followers for each post published. Heidi Kaluza | Creator & Influencer also keeps 7 story highlights on the profile. All 10 carry captions, averaging 166 words each. The captions are written mainly in English. Words that recur across them include brands, it’s, fashion, oootd and fast. The captions tag #oootd, #sustythoughts, #slowfashionstyle, #rewearthat and #shopyourcloset.

The foundation of my personal vacay style revolves around bootleg, upcycled, designer dad hats and I’m finally ready to admit it ☠

Emerging brands & resale shops featured âŹ‡ïž

1/1 beaded bracelet by my niece 😂 #slowfashionstyle #shopyourcloset #oootd #oootdfashion #rewearthat
[AD] It’s been rare to run across a solution to the fashion waste crisis that addresses an individual need while also creating a blueprint for systemic change. But given it’s 2023 this is rapidly changing and we are so here for it!

has made it simple to support closed loop recycling/donation programs that has resulted in STELLAR individual & collective outcomes âŹ‡ïž

Each ‘Take Back Bag’



saves 16k gallons of water 💩


118 lbs of CO2 emissions ☠


15 lbs of fashion waste đŸ’ƒđŸŒ

&

The ‘Take Back Bag’ program as a whole has



diverted 1.2 MILLION pounds of clothing from entering landfills đŸ’ƒđŸŒ


kept 10 MILLION pounds of CO2 emissions from entering the atmosphere ☠


saved 1.3 BILLION gallons of water 💩

The move here is simple. Order a ‘Take Back Bag’ to have on hand for your next home/closet clean out. All textiles are accepted, including; socks, underwear, sheets,
pillow cases, towels, linens, shoes, and handbags in any condition - ripped, torn or stained. You’ll also receive a discount code to check out their branded products and marketplace dedicated to independent, sustainable and ethical brands.

Tell everyone you know đŸ„° #outwiththeold #springcleaning #sustythoughts
Looking forward to diving into the part agencies, brands and retailers (yes, even ‘sustainable’ ones) play in this game
. #deinfluencing #sustythoughts #slowfashionstyle
please either retract, amend or pull this article. And in the future contemplate the outcome of demonizing a specific fabric that could never even fathom being as destructive as fossil fuel based fabrics. Small, independent & emerging brands are constantly held to account for using fabrics like leather and silk because of articles like this. People will actually refuse to buy secondhand or other sustainable leather options because of articles like this. Consumers feel frustrated at the lack of options and tend to opt for the least expensive aka fast fashion. Which seems to be your prerogative - I see those affiliate links 😉 PETA is clearly not a trusted source that will engage in the nuance needed to shift our incredibly destructive systems.

It is not hard to find experts with direct knowledge derived from native experience. (Lora is based in London)

S C A L E is the issue and the lens through which this conversation is being had. It’s up to you whether or not you want to join in.

#sustythoughts #oootd #deinfluencing #degrowth #loragene
DEINFLUENCING (aka ‘honest influencing’) is trending and it isn’t going anywhere. The shift that so many people have been working towards (see my ‘inspiring’ highlight for a list of my fav creators - will work on updating) is gaining visibility and now it’s time move spend from fast fashion to emerging brands, local boutiques (it does *not* matter if they carry some of the same labels fast fashion retailers do) and resale/consignment/thrift. There are many barriers to doing this that as a community we should be aware of and hold space for; particularly through this time of change management.

*cost of goods

*reasonable access to goods (not buying from a small brand because they don’t offer 2-day shipping is uncalled for đŸ€Ș)

*perceived value (i.e. why would I buy the original when I can buy the dupe? said while carrying a $3,000 bag bought by the links to the dupe)

*lack of universal size options

*search engine manipulation (fast fashion spends a lot of money buying up key words related to sustainability)

*changing body (which makes purchasing digitally difficult)

*etc. etc. etc.

I am laying out the barriers because I have a sneaking feeling that a new(ish) economy is on the way and we need solutions. Solutions that I am positive will be found through building awareness and taking action/growing in every way we possibly can.

This type of change is exciting.

It’s fresh.

And the possibilities are endless. ♄ #sustythoughts #slowfashionstyle #oootd #oootdfashion #rewearthat
who knew couture commentary could be so fun đŸ”„

yes, I wrote this, these are my words and interpretation of the Schiaparelli show #schiaparelli #schiaparellihautecouture #dantesinferno
LET’S TALK ABOUT THE ASPIRING INFLUENCER/CUSTOMER ARCHETYPE



and how brands rely on incentivizing earned media from unpaid influencers to see ROI.

If you are not familiar with the Tarte brand trip, no need to look it up. It’s simply another lavish, over the top brand trip that unfortunately wasn’t left back in 2019 đŸ« 

This isn’t about the influencers on the trip or even the brand itself. It’s about an ideology. A way of existing that needs to shift. We currently live in an economy of consumption (at least we do in the US) and that consumption isn’t driven by inherent value, innovation or the betterment of society. It’s driven by one’s ability to sell products to elevate THEIR lifestyle, not yours. (See Reel Titled: Fast Influencing & Digital MLMs)

We are perpetuating yet another system that funnels funds directly to the top of a pyramid from its foundation; which is where the customer/influencer archetype exists. This system blocks change. It blocks innovation. It funnels attention away from up & coming brands. It favors entities with the most access to capital and connections.

And it keeps you from accessing brands/creators that truly have your best interest at heart. It doesn’t have to be this way. Thankfully this type of behavior is a no-go in many spaces, they just aren’t as prevalent and slightly difficult to find. Hopefully there will be a solution soon 😉 #sustythoughts #slowfashionstyle #slowliving #oootd #trippinwithtarte
Mandy Lee aka has spoken (Mandy is a trend forecaster & powerhouse in the fashion industry - highly recommend following if you don’t already).

Repetition is in.

Now it’s time to show off our of our closet staples
 over and over and over and over again. 😉 #shopyourcloset #repetitiondujour #oootd #rewearthat #trendforecasting
It is never lost on me how brands like Revolve, Shein, Amazon Fashion, etc. have managed to scale. We talk at length about exploitation along the supply chain, but it’s also occurring along the sales/marketing funnel. We don’t typically see it framed in this way, but when you spend enough time observing the creator economy, and receiving the offers yourself, it is painfully obvious how these brands found ‘success’.

This DOES NOT apply to small, emerging businesses/brands. Meaning that we are discussing gift marketing at scale and how it plays directly into moving as many people as possible (including influencers/creators) into a cycle of overconsumption while continuing to hoard profits.

For context, the og vid is a social media manager sharing advice on how to turn a gifting relationship into a paid opportunity. The jist of their advice was; ‘play it cool, but not too cool’. Which is fine for the current state of things, but it leaves out the part where MOST gifting programs require you to commit (via contract) to post AND that while the carrot of a paid partnership is left dangling, most will never get there.

Not to mention this type of influencing only leads to companionship in consumption.

Most at-scale gifting programs, typically run by platforms like Upfluence & Fohr (aka ‘creator aggregators’) require signing away commercial rights (where most value lies in content creation) in exchange for a ‘gift’. These entities act as the ‘middle man’ and in the process siphon away most of the brand’s budget for their internal teams.

Now don’t get me wrong. This is THE system at-large, but when we recognize that most fast fashion brands are inflating numbers through incentivizing media mentions in this way, you really start to question if these brands are adding any value beyond the ability to elicit FOMO on social media. đŸ€·đŸŒâ€â™€ïž #fomomarketing #fastfashiondetox #oootd #rewearthat #revolve
Are you familiar with the term ‘brand safety’?

Historically, brand safety is a set of measures that aim to protect the image and reputation of brands from the negative or damaging influence of questionable or inappropriate content when advertising online. For example, if you are a children’s brand advertising on Facebook, you might be upset if your advertisement is running adjacent to a post touting dangerous conspiracy theories lest the audience attach your brand to that idea. We’ve seen this happen specifically in the influencer world as well (ex: Danielle Bernstein’s namesake line being dropped from Macy’s amidst multiple scandals and allegations of stealing designs), but only in terms of influencer’s impacting brands, not the other way around.

BUT now that influencers and content creators are also considered ‘brands’ they should take the reputation of the corporations/companies they decide to work with into account. Especially as connections to fast fashion brands in particular continue to come under fire. We have BARELY scratched the surface of the damage these companies have done. And their success can largely be attributed to the attention they receive from celebrities and mega-influencers which trickles down and results in a massive amount of ‘earned media’ (earned media is publicity or exposure gained from methods other than paid advertising). As an example, Revolve does not pay their influencers, but their entire marketing strategy was built on manufacturing discontent through exclusivity resulting in a BARRAGE of earned media from influencers just wanting to be recognized or reposted by the brand. Simply because Revolve was paying people like Kendall Jenner to wear their clothing. They also cultivated an air of luxury through exclusive events like #revolvearoundtheworld that prompted up and coming influencers to wear their clothing, tag their brand in the hopes of being discovered by the brand. Which is fine, until the word starts to get out that the two founders are men and continue to ignore the atrocities within their supply chain because it makes them billionaires.

I’ve run out of room. TLDR; keep your brand safe kids. A reckoning is coming.

Thumbnails are unavailable for 10 of these 10 posts. Open a tile to view the post on Instagram.

Heidi Kaluza | Creator & Influencer's engagement

Heidi Kaluza | Creator & Influencer's engagement rate on Instagram is 4.82%, between 3% and 6%, or 3 to 6 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 21 followers. An average post collects 590 likes and 31 comments, close to 19 likes for each comment.

Engagement rate

4.82%

Avg likes
590
Avg comments
31
Interactions : followers
1 : 21

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Frequently asked questions

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Who is Heidi Kaluza | Creator & Influencer?

Heidi Kaluza | Creator & Influencer (@the_rogue_essentials) is a Digital creator creator on Instagram, also filed under Travel. Heidi Kaluza | Creator & Influencer uses an Instagram professional account. The Instagram bio for Heidi Kaluza | Creator & Influencer runs to 17 words across 4 lines.

How many followers does Heidi Kaluza | Creator & Influencer have?

Heidi Kaluza | Creator & Influencer has 46,707 followers on Instagram (46.7K). Heidi Kaluza | Creator & Influencer follows 2,867 accounts, so the audience is roughly 16 times the size of the list followed. Heidi Kaluza | Creator & Influencer has built a substantial archive of 1,095 posts.

What is Heidi Kaluza | Creator & Influencer's engagement rate?

Heidi Kaluza | Creator & Influencer's engagement rate on Instagram is 4.82%, between 3% and 6%, or 3 to 6 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 21 followers. An average post collects 590 likes and 31 comments, close to 19 likes for each comment.

What does Heidi Kaluza | Creator & Influencer post about on Instagram?

Flinque files Heidi Kaluza | Creator & Influencer under Digital creator, with Travel as a secondary category. The 10 recent Instagram captions Flinque holds for Heidi Kaluza | Creator & Influencer repeatedly use the words brands, it’s, fashion, oootd and fast. Heidi Kaluza | Creator & Influencer's captions carry hashtags such as #oootd, #sustythoughts and #slowfashionstyle. Heidi Kaluza | Creator & Influencer writes those captions mainly in English. Heidi Kaluza | Creator & Influencer keeps 7 story highlights, which open with a free Flinque account.

How do I contact Heidi Kaluza | Creator & Influencer for a collaboration?

Heidi Kaluza | Creator & Influencer's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. Brands with a free Flinque account can shortlist Heidi Kaluza | Creator & Influencer and use Flinque's outreach tools wherever a contact route is on file.

Heidi Kaluza | Creator & Influencer's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.

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