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Sarah B (@thatruralhome), Instagram profile photo
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Sarah B

Home decor
@thatruralhome
🏑 Colourful Rental Inspiration πŸͺ΄ Houseplant Addict πŸ“ South Wales πŸ’Œ
  • eCommerce
  • Following 994
  • Followers 61.7K
  • Engagement 2.46%
  • Avg comments 462

About Sarah B

Sarah B (@thatruralhome) is a Home decor creator on Instagram, also filed under eCommerce. The account has 61,732 followers and 317 published posts. Recent posts average 1,167 likes and 462 comments, an engagement rate of 2.46%.

With 61.7K followers, Sarah B is a micro creator by the common 10,000 to 100,000 definition. Set against 994 accounts followed, the audience works out to about 62 followers per account Sarah B follows. Sarah B uses an Instagram professional account. Flinque files Sarah B under Home decor, with eCommerce as a secondary category.

The Instagram bio for Sarah B runs to 7 words across 4 lines. Emoji sit alongside the words. The latest activity Flinque has on record for Sarah B dates from October 2024.

Story Highlights

Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.

317 Posts

Of the 10 most recent posts shown for Sarah B, 6 are carousels and 4 are videos. That mix leans toward carousels. 317 published posts give Sarah B a moderate archive on Instagram. Against the audience, that is roughly 195 followers for each post published. Sarah B also keeps 8 story highlights on the profile. All 10 carry captions, averaging 117 words each. The captions are written mainly in English. Words that recur across them include think, interiordesign, colourfulhome, back and it's. The captions tag #interiordesign, #colourfulhome, #christmastime, #catsofinstagram and #diyproject.

DIY #1 of 2026 πŸ› οΈ

Starting off small and easy and it cost under Β£20!

Unless you're lucky enough to have a utility, washing machines are housed in our kitchens here in the UK. I personally don't think it makes much sense, but I'm working with what I have!

I debated painting it, however I just think they're ugly as standard truth be told. So I got some hooks, curtain wire and a curtain off Amazon and the jobs a good un! πŸ™Œ Now, what to do about that boiler... πŸ€”

#diyproject #kitchendesign #interiordesign #budgetfriendly
It's a no from me ❌

A controversial one I know, but these are my thoughts and opinions.

This isn't my job, it's just a hobby I am passionate about. I'm a normal person, with normal feelings and a normal life! Although maybe sharing it on social media is actually not normal - it exposes me to all kinds of people, sadly not always the nice kind. My skin is getting thicker though I tell you! πŸ˜‚

I'm not sure when I became an "influencer" by the way, apparently it comes with a larger following as standard - but I honestly can't think of anything worse, I'm just me! Unapologetically.

#reallife #contentcreator #homeaccount #colourfuldecor #unfiltered
The Truth... 🀫

You will always find people on the internet who say you shouldn't decorate a small space dark colours as it will make it feel smaller.

Firstly - you do EXACTLY what you want to do.
Secondly - I think my downstairs loo feels bigger!

Granted this is not to everyone's taste, but that's ok because they don't live here and if someone visits and feels that objectively they can pee outside! πŸ˜‚

#darkaesthetic #moody #toiletdecor #colourfulhome #pothos
Creating habits 🫑

These are some little rules I swore by back in 2021 and I'm still rolling with it! As long as you make your home reflect YOU it can't be wrong, despite what anyone else says.

Yes it takes time, yes you'll likely make mistakes along the way but do you know what? There is only one you, so embrace it! Fill your space with the weird stuff, all those little things that make you happy, the decor that makes people do a double take.

It's about having fun and being able to express yourself and I can tell you hands down that how my home FEELS most certainly affects my mood.

#colourfulhome #interiordesign #habits #diyprojects #bebrave
The dreaded ick... 😬

Please tell me I'm not alone in this? I woke up and Christmas just had to go, but also mentally I'm not prepared for normality next week so I'm just going to rot in bed for the next few days and finish the holiday goodies! πŸ˜…

Featuring the gorgeous "The Ultimate Stripe" bedding from (previously declared gifted item) that I couldn't wait to get back on for the new year, those stripes are dreamyyyy! It also comes in four different colours that you can mix and match, definitely worth a look if you're in the market for some new comfortable sheets! Did I mention it's reversible too? 😍

How's your new year shaping up? Are you back in a routine yet or still in a food bubble?

#bedroomdecor #newyear #colourfulhome #catlovers #lazydays
And that's a wrap! πŸ™Œ

Is anyone out there? My posting has gone to pot but I'm trying to come back to some sort of normality after being in a good induced nap for the last week! πŸ˜‚

I didn't think I had done much this past year, but looking back I've actually achieved more than I thought! 9 projects, endless swims, new friends made (and met in real life, go me!) a new unexpected addition, hit 60,000 followers on insta, shopped smaller and I lost 4 stone! Most importantly I prioritised my mental health and started living for me rather than other people and that felt GOOD.

I hope you all had a lush Christmas and enjoy the new year celebrations tomorrow. See you all in 2026! πŸ₯‚

#colourfulhome #newyear2026 #wrapped #interiordesign #selflove
Merry Christmas ❀️

I had a reel planned for today and I was going to post this carousel next week, but I've decided to scrap the reel, post my Christmas round up and wish you all a nice week ahead.

I haven't shared as much as I planned to, I haven't done everything I intended - but such is life and to be honest, I don't think I can take much more festive content! (Sorry guys, I love you all really) Plus I feel like I'm posting for the sake of posting right now.

Whatever you have planned, busy, quiet, festive or even ignoring it all just make sure you do what makes you happy and that you eat, drink and be merry!

Catch you all on the other side πŸ₯‚ x

#christmastime #festiveseason #seasonaldecor #colourfulhome #catsofinstagram santaclausiscomingtotown
Deck the halls πŸŽ„πŸ””

Slightly toned down in comparison to the decs last year in my hallway, but I feel the flooring made such a difference I didn't need to fill it with too much stuff!

Nothing new has been purchased in here other than my bargain door mat and a few bows. I'm not angry about it - it's too easy to over spend this time of year and I'm more than happy with how it all looks so why buy for the sake of buying I say! Plus Charleh also REALLY likes the stair garland... Will it stay up until the end of the month? I doubt it! πŸ˜…

#hallwaydecor #christmastime #catsofinstagram #tiledfloor #deckthehalls
One year later ❀️

Last year I didn't share much with regards to my living room, just some carefully angled shots of the tree and the cats! 🫣

I did however take the second photo here to look back on and I'm so glad I did. I love this room so so much, even more so at Christmas. The tree is just out of shot, reason being is I still haven't decorated it... Will I? Who knows. Charleh has caused carnage with it already and I don't really want any broken baubles, I have a fair few original disney ones that may cause me to cry if I see them in pieces on the floor.

Naked tree, the trend of 2025? We will see... ✨

#beforeandafter #livingroomideas #interiordesign #christmastime #mantledecor
Story Time... πŸ’œ

*There is a trigger warning with this post*

This is not something I ever have, or likely ever will share again on here. With the β€œOur Journey” posts trending, an influx of new followers recently and October being Domestic Violence Awareness month, I think now is the right time to share the true story behind my account and my home.

Please remember to be kind, always. You do not know what a person is going through behind closed doors.

For anyone who ever needs it - my inbox is always open.

Have a wonderful weekend! x

#storytime #myhome #bekind #interiordesign #domesticviolenceawareness

Sarah B's engagement

Sarah B's engagement rate on Instagram is 2.46%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 41 followers. Comments stay close to likes on Sarah B's posts, at 1,167 likes and 462 comments on average, about 2.5 likes per comment.

Engagement rate

2.46%

Avg likes
1.2K
Avg comments
462
Interactions : followers
1 : 41

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Frequently asked questions

These answers about Sarah B are generated from the Instagram profile data Flinque holds for the account.

Who is Sarah B?

Sarah B (@thatruralhome) is a Home decor creator on Instagram, also filed under eCommerce. Sarah B uses an Instagram professional account. The Instagram bio for Sarah B runs to 7 words across 4 lines.

How many followers does Sarah B have?

Sarah B has 61,732 followers on Instagram (61.7K). Set against 994 accounts followed, the audience works out to about 62 followers per account Sarah B follows. 317 published posts give Sarah B a moderate archive on Instagram.

What is Sarah B's engagement rate?

Sarah B's engagement rate on Instagram is 2.46%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 41 followers. Comments stay close to likes on Sarah B's posts, at 1,167 likes and 462 comments on average, about 2.5 likes per comment.

What does Sarah B post about on Instagram?

Flinque files Sarah B under Home decor, with eCommerce as a secondary category. Of the 10 most recent posts shown for Sarah B, 6 are carousels and 4 are videos. The 10 recent Instagram captions Flinque holds for Sarah B repeatedly use the words think, interiordesign, colourfulhome, back and it's. Sarah B's captions carry hashtags such as #interiordesign, #colourfulhome and #christmastime. Sarah B writes those captions mainly in English. Sarah B keeps 8 story highlights, which open with a free Flinque account.

How do I contact Sarah B for a collaboration?

Sarah B's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. Brands with a free Flinque account can shortlist Sarah B and use Flinque's outreach tools wherever a contact route is on file.

Sarah B's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.

Public profile data sourced from Instagram. Flinque is not affiliated with Sarah B.

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