- Following 700
- Followers 21.1K
- Engagement 1.71%
- Avg likes 329
- Avg comments 26
About Surf the Greats
Surf the Greats (@surfthegreats) is a Surf Shop creator on Instagram. The account has 21,126 followers and 1,944 published posts. Recent posts average 329 likes and 26 comments, an engagement rate of 1.71%.
With 21.1K followers, Surf the Greats is a micro creator by the common 10,000 to 100,000 definition. Set against 700 accounts followed, the audience works out to about 30 followers per account Surf the Greats follows. Surf the Greats is set up as an Instagram business account. Flinque files Surf the Greats under a single category, Surf Shop.
The Instagram bio for Surf the Greats runs to 24 words across 7 lines. The bio tags #110B. The latest activity Flinque has on record for Surf the Greats dates from January 2025.
Story Highlights
Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.
1,944 Posts
Of the 10 most recent posts shown for Surf the Greats, 4 are videos, 4 are carousels and 2 are single images. No single format accounts for most of them. Surf the Greats has built a substantial archive of 1,944 posts. Against the audience, that is roughly 11 followers for each post published. Surf the Greats also keeps 10 story highlights on the profile. All 10 carry captions, averaging 153 words each. The captions are written mainly in English. Words that recur across them include community, surfing, ride, canada and coldwater. The captions tag #surfthegreats, #surfthegreatlakes, #coldwater, #freshwatersurfing and #greatlakesurfing.
After 11 incredible years, it’s time for us to paddle in. From day one, Surf the Greats has been more than a surf shop — it’s been a gathering place for coldwater dreamers, freshwater explorers, and a community that has proven you can surf anywhere there’s a wave and a brave heart.
To everyone who walked through our doors, joined us in the lineup, shared a coffee, a story, or a session — thank you. Your support, especially through our closing sale, means the world to us and has helped us ride this final wave with so much gratitude and love.
Our online shop will stay open for just a few more weeks as we clear out the last of our inventory. If there’s something you’ve had your eye on, now’s the time — once it’s gone, it’s gone.
As we pack up the boards and close the doors, we know this community lives on far beyond any four walls. The spirit of Surf the Greats will live in every lake, river, ocean, and stormy shoreline where someone dares to paddle out and feel alive.
Thank you for being part of this journey. Here’s to new adventures — and to this beautiful community that will ride on forever.
Antonio and Lucas (in spirit)
📷
will leave you in awe of mother nature and the human spirit. Come see this epic award - winning film on the big screen.
Tofino - May 25
May 26:
Toronto
Ottawa
Barrie
Thunder Bay
Montreal
Halifax
Calgary
Edmonton
Vancouver
Victoria
Vernon
Collingwood - May 28
Waterloo - June 3
Hamilton - June 1
London - June 2
🎟️ Tickets are linked on our linktree and also at
Tickets must be purchased in advance and will not be available at the door.
Big thanks to all our friends who are helping spread the word. 💙🌊
There is a rhythm to life, much like the rhythm of the waves — a rise, a break, and a return to stillness.
Today, I write to you from that stillness, to share news that marks both an ending and a profound gratitude.
After more than a decade of riding the raw, powerful energy of cold-water surfing together — of challenging the norms, of building a space where every body, every story, and every soul belonged — Surf the Greats will be fully closing its operations June 30th 2025.
Surf the Greats was never simply a business.
It was — and will always be — a movement rooted in authenticity, inclusivity, environmental stewardship, and the joy of cold-water adventure.
Together, we shattered barriers.
We made surfing accessible, diverse, and welcoming across Canada and beyond.
We celebrated the rawness of nature, the resilience of community, and the belief that everyone belongs on the water.
Now, it is time to close this chapter with the same intention and integrity that built it.
Over the next few months, we will be hosting our final clearance events — a celebration of every wave ridden, every beach cleaned, every newcomer welcomed, and every legacy planted.
The spirit of Surf the Greats now lives in all of you
The waves may change.
The shores may shift.
But the legacy we created together endures — stronger than ever.
Thank you, from the depths of our hearts, for riding this journey with us.
Thank you for believing in a different kind of surfing community.
Thank you for making Surf the Greats what it was — and what it will always be.
We made history together.
Now we ride the final wave home — with pride, gratitude, and infinite love.
See you in the water, always
Antonio Lennert
Co-Founder & CEO
Surf the Greats
YOW was born in Euskal Herria, specifically in Gipuzkoa, near San Sebastian. The essence of this region and its inhabitants influences every aspect of YOW’s work. The legacy of ancient wisdom, beauty, strength, and resilience; along with a commitment to harmony, meticulous craftsmanship, and purity of design, define its ethos.
Now, as a global company, YOW aims to share those values on an international level while maintaining a local focus in its supply chain and workforce.
These innovative surfboards combine cutting-edge design with high performance, making them a fantastic choice for surfers of all levels. Whether you’re carving up the skatepark or just enjoying a leisurely ride down the road, YOW boards offer unmatched versatility and style.
Be sure to check out our YOW boards! We can’t wait to help you find the perfect board to elevate your surf game! 🛹
The waves are pumping.
The ice beards are melting.
The gear is ready.
The only thing missing is you!
📸: |
#surfthegreats #surfthegreatlakes #coldwater #freshwatersurfing #greatlakesurfing
Check Water Temperatures: Spring can be chilly so make sure to check the water temperature before heading out. A wetsuit (typically 3/2 mm or thicker) is essential for comfort and safety ❄️
Be Mindful of Wind Conditions: Spring often brings unpredictable winds. Check local wind forecasts and choose days with offshore or side-shore winds for the best surfing conditions 🌬️
Watch for Ice and Debris: Early spring can have leftover ice and floating debris from melting snow. Always be cautious when paddling out and keep an eye out for any obstacles in the water 🧊
Layer Up: In addition to your wetsuit, consider wearing a dryrobe for extra warmth before and after your surf session. Bringing along gloves, booties, and a hood may also be beneficial 🧤
Stay Hydrated and Sun-Protected: Even in cooler temperatures, it’s important to hydrate and protect your skin from sun exposure. The sun can be surprisingly strong in spring, so apply sunscreen before hitting the water 🌞
This wasn’t an end; it was a beginning!
We have heard you: we aren’t closing; we’re evolving and growing!
Our passion for spreading the love for our waves in Canada still continues
In this new chapter we are stoked to keep living our legacy by sharing our knowledge, and expertise, when it comes to cold water surfing
Surf the Greats is pivoting toward an online model that best suits serving you, our loyal community across Canada and beyond
Check us out for all of your surfing needs this spring as the lakes start to thaw, and the winds begin to howl! 🌬️
#surfthegreats #newyearnewbeginnings #surfsup
#Surfthegreats #Surfthegreatlakes #Dryrobe #ColdWater #FreshWaterSurfing
In 2024, we made the heavy-hearted decision to close our much-loved physical shop and surf school. This wasn’t an end; it was a beginning. We have heard you: we aren’t closing; we’re evolving and growing. Surf the Greats is pivoting toward an online model that best suits serving you, our loyal community across Canada and beyond.
Over the past six months, we have been working hard behind the scenes to refresh our brand and envision our new website. We’re stoked to launch a website that reflects us and our direction. Designed with our community in mind, we’ve made it faster, prettier, and packed with features to make your surfing life better.
We are more dedicated than ever to diversity, inclusion, environmental stewardship, and community building. We continue to elevate leaders, businesses, and organizations while creating ripple effects of lasting change through our impactful collaborations.
Thank you for believing in us and being part of this remarkable community. A new wave is upon us, and we can’t wait to ride it with you. Head to the link in bio to browse our new website.
Video by: &
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Additional footage by:,,, &
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Voiceover by:
O que vem depois disso é a história de uma comunidade que transformou cenários. Vem saber, de quem entende do assunto, como é surfar enquanto estalactites de gelo se formam ao teu redor.
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#surf #surfista #surfar #pranchadesurf #revistadesurf
Surf the Greats's engagement
Surf the Greats's engagement rate on Instagram is 1.71%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 58 followers. An average post collects 329 likes and 26 comments, close to 13 likes for each comment.
Engagement rate
1.71%
- Avg likes
- 329
- Avg comments
- 26
- Interactions : followers
- 1 : 58
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Frequently asked questions
These answers about Surf the Greats are generated from the Instagram profile data Flinque holds for the account.
Who is Surf the Greats?
Surf the Greats (@surfthegreats) is a Surf Shop creator on Instagram. Surf the Greats is set up as an Instagram business account. The Instagram bio for Surf the Greats runs to 24 words across 7 lines.
How many followers does Surf the Greats have?
Surf the Greats has 21,126 followers on Instagram (21.1K). Set against 700 accounts followed, the audience works out to about 30 followers per account Surf the Greats follows. Surf the Greats has built a substantial archive of 1,944 posts.
What is Surf the Greats's engagement rate?
Surf the Greats's engagement rate on Instagram is 1.71%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 58 followers. An average post collects 329 likes and 26 comments, close to 13 likes for each comment.
What does Surf the Greats post about on Instagram?
Flinque files Surf the Greats under a single category, Surf Shop. Of the 10 most recent posts shown for Surf the Greats, 4 are videos, 4 are carousels and 2 are single images. The 10 recent Instagram captions Flinque holds for Surf the Greats repeatedly use the words community, surfing, ride, canada and coldwater. Surf the Greats's captions carry hashtags such as #surfthegreats, #surfthegreatlakes and #coldwater. Surf the Greats writes those captions mainly in English. The bio tags #110B. Surf the Greats keeps 10 story highlights, which open with a free Flinque account.
How do I contact Surf the Greats for a collaboration?
Surf the Greats's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist Surf the Greats and use Flinque's outreach tools wherever a contact route is on file.
Links
Surf the Greats's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.
Public profile data sourced from Instagram. Flinque is not affiliated with Surf the Greats.