- Following 14
- Followers 31.5K
- Engagement 1.49%
- Avg likes 521
- Avg comments 10
About South
South (@studiosouthnz) is a Visual Arts creator on Instagram, also filed under Art & DIY. The account has 31,515 followers and 469 published posts. Recent posts average 521 likes and 10 comments, an engagement rate of 1.49%.
With 31.5K followers, South is a micro creator by the common 10,000 to 100,000 definition. South follows just 14 accounts, which leaves well over 1,000 followers for every account followed. South is set up as an Instagram business account. Flinque files South under Visual Arts, with Art & DIY as a secondary category.
The Instagram bio for South runs to 19 words across 6 lines. The bio mentions @markbysouthnz and @madebysouthnz. The latest activity Flinque has on record for South dates from February 2026.
Story Highlights
Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.
469 Posts
Of the 10 most recent posts shown for South, 6 are videos, 3 are carousels and 1 is a single image. That mix leans toward videos. 469 published posts give South a moderate archive on Instagram. Against the audience, that is roughly 67 followers for each post published. South also keeps 1 story highlight on the profile. All 10 carry captions, averaging 77 words each. The captions are written mainly in English. Words that recur across them include studio, moments, book, brand and available.
The Object Book Fair!
Featuring our new self published book:
MOMENTS IN TIME!
If you haven’t checked out the publication, or want to pick one up in person and get it signed. This is your chance. Also a chance to shop more nice books!
THIS SATURDAY & SUNDAY
11am-4pm
Object Space Gallery – Rose Rd Grey Lynn!
Looking forward to seeing the design community roll through and some chats about physical objects of desire!
Big ups to for all their Mahi bringing this together.
📕 ☕️ 🥐
In collaboration with Studio South, a new identity has emerged, one that reflects who TDC is today and where it’s heading next. Inspired by themes of self-reflection, awakening and transformation, the brand captures both the spirit of the conference and the experience it promises its audience.
See the new identity come to life at this year’s conference, taking place 1–3 July at Brisbane Powerhouse.
Final release tickets are now available in limited numbers, so secure yours before they sell out.
Type 🙏🏻
🚀
Te Punga means ‘the anchor’, symbolising grounding, stability, and connection. Anchored in waka journeys, Te Punga celebrates the area’s history as a key portage, connecting the south, west, and east. In a modern context, Te Punga sits at the heart of this proud community, close to some of Auckland’s most popular amenities.
This narrative shapes the visual language and essence of the brand across every touchpoint. To register your interest in the development, stay tuned for the launch in the coming months.
Full case study coming soon!
🙏🏼
Moments in Time traces the Auckland-based brand consultancy year-by-year across 20 chapters, from its beginnings as APLUS in the mid-2000s to the multi-division practice it is today. The cloth-bound hardcover features Swiss binding, chrome foiling, speciality papers and a chrome die-cut dust jacket, published through Australian Book Connection in a run of 800 copies.
In our interview, Founder & Executive Creative Director discusses the journey the book captures, including the financial realities of independence in New Zealand, why hospitality shapes his studio culture, and how (South)’s three divisions are carrying brand identity from screen to built environment.
———
Read the interview at our link in bio.
A ripple flows through the logotype, giving it the impression of a flag or a wave. Playful seaside illustrations add some charm to the brand. A simple, nautical-inspired colour palette works harmoniously with the space. Overall, the brand works helps make such an elegant space feel warm and welcoming for all.
Full Case Study update on our website.
Twenty years of Studio South, captured across 20 chapters. From the early days in the 2000s to the identity systems, brands and bodies of work we’ve created alongside some of Aotearoa’s leading businesses and professionals today. It’s a documentation of the work, but just as importantly, the people and culture that have shaped the studio along the way.
Available now online in two editions:
Standard Edition | Limited Edition
Order your copy via the link in bio.
20 years of Studio South, captured year by year – the work, the people, the culture.
Available in two editions. Shop now on our website!
Grey felt — classic edition 🩶
Fluro orange — limited edition 🧡
An object of desire 👌🏻
We will see everyone who has a private invitation to our Book Launch soiree tomorrow at our humble studio abode, summer in the city! we can’t wait!!!
😎🍻🌭
📸 🔥
Thumbnails are unavailable for 10 of these 10 posts. Open a tile to view the post on Instagram.
South's engagement
South's engagement rate on Instagram is 1.49%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 67 followers. Likes outnumber comments by roughly 52 to 1, with 521 likes and 10 comments on an average post, so most reactions are taps rather than replies.
Engagement rate
1.49%
- Avg likes
- 521
- Avg comments
- 10
- Interactions : followers
- 1 : 67
Lookalike Creators
A free account lists creators whose audiences behave like this one, ready to shortlist and compare side by side.
Age & Gender
Unlocking shows how this audience splits across age bands and gender, charted from follower data.
Audience Location
Unlocking reveals the countries and cities where the most active followers of this account are concentrated.
Primary Language
Unlocking shows the languages this audience uses most in comments, interactions and the content it consumes.
Audience Interests
Unlocking lists the topics and categories this audience follows and engages with most often across the platform.
Authenticity
Unlocking scores how genuine the audience is, flagging fake, inactive or bot followers found in engagement patterns.
Audience Quality Score
Unlocking gives one overall audience quality score combining authenticity, engagement, follower activity and audience relevance.
Brand Affinity
Unlocking names the brands this audience already follows, mentions or engages with across social platforms.
Content Strategy
Unlocking breaks down the content pillars, tone and visual style this creator uses, and which formats perform best.
Commercial Insights
Unlocking shows collaboration types, an estimated pricing tier and a brand safety risk read for sponsored campaigns.
Industry Fit
Unlocking rates how well this creator and audience align with specific industry verticals and brand categories.
Research South further
Flinque ranks Instagram creators in Art & DIY, categories South is filed under, and its free tools measure the same figures for any public account.
Related rankings
Frequently asked questions
These answers about South are generated from the Instagram profile data Flinque holds for the account.
Who is South?
South (@studiosouthnz) is a Visual Arts creator on Instagram, also filed under Art & DIY. South is set up as an Instagram business account. The Instagram bio for South runs to 19 words across 6 lines.
How many followers does South have?
South has 31,515 followers on Instagram (31.5K). South follows just 14 accounts, which leaves well over 1,000 followers for every account followed. 469 published posts give South a moderate archive on Instagram.
What is South's engagement rate?
South's engagement rate on Instagram is 1.49%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 67 followers. Likes outnumber comments by roughly 52 to 1, with 521 likes and 10 comments on an average post, so most reactions are taps rather than replies.
What does South post about on Instagram?
Flinque files South under Visual Arts, with Art & DIY as a secondary category. Of the 10 most recent posts shown for South, 6 are videos, 3 are carousels and 1 is a single image. The 10 recent Instagram captions Flinque holds for South repeatedly use the words studio, moments, book, brand and available. South writes those captions mainly in English. South keeps 1 story highlight, which open with a free Flinque account.
How do I contact South for a collaboration?
South's contact details are not published on Flinque's public profile. The Instagram bio links to 2 external sites, and a free Flinque account opens those links. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist South and use Flinque's outreach tools wherever a contact route is on file.
Links
South's own Instagram profile is the one outbound link Flinque publishes for the account, and the 2 bio links open after signing up.
Public profile data sourced from Instagram. Flinque is not affiliated with South.