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Standard & Strange (@standardandstrange), Instagram profile photo
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Standard & Strange

Clothing store
@standardandstrange
Own fewer, better things. Berkeley | Santa Fe | New York City For any questions and all customer support, email
  • eCommerce/DTC
  • Following 891
  • Followers 62K
  • Engagement 0.48%
  • Avg comments 11

About Standard & Strange

Standard & Strange (@standardandstrange) is a Clothing store creator on Instagram, also filed under eCommerce/DTC. The account has 61,996 followers and 2,318 published posts. Recent posts average 314 likes and 11 comments, an engagement rate of 0.48%.

With 62K followers, Standard & Strange is a micro creator by the common 10,000 to 100,000 definition. Set against 891 accounts followed, the audience works out to about 70 followers per account Standard & Strange follows. Standard & Strange is set up as an Instagram business account. Flinque files Standard & Strange under Clothing store, with eCommerce/DTC as a secondary category.

The Instagram bio for Standard & Strange runs to 18 words across 4 lines. The latest activity Flinque has on record for Standard & Strange dates from January 2026.

Story Highlights

Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.

2,318 Posts

Of the 10 most recent posts shown for Standard & Strange, 8 are videos and 2 are carousels. That mix leans toward videos. With 2,318 posts published, Standard & Strange's archive runs well past the 2,000 mark. Against the audience, that is roughly 27 followers for each post published. Standard & Strange also keeps 1 story highlight on the profile. All 10 carry captions, averaging 57 words each. The captions are written mainly in English. Words that recur across them include menswear, madeinjapan, it’s, ever and don’t. The captions tag #standardandstrange, #menswear, #madeinjapan, #holiday2025 and #heritage.

Corduroy; from blue-collar workwear to scholarly uniform, it’s a consistent and adaptable fabric. As a sometimes loud and distinctive material, corduroy has come in and out of style for over 200 years. And yet no matter how exaggerated or silly some of its applications, it still works across the fashion spectrum.

#corduroy #standardandstrange #menswear #heritage #fashionhistory
We just received our largest delivery of new ever, with over 40 different styles of rings, pendants, chains, carabiners, and key hooks, featuring brand new seasonal styles AND restocks on some of their most popular pieces.

Everything hits the website tomorrow (Friday, January 9th), and is available now in-person at our Berkeley shop. Inventory is limited, and once it’s gone, it may be a while before it comes back.

📸

#standardandstrange #peanutsandco #peanutsco #madeinjapan #jewelry
If this has ever happened to you, we probably don’t need to explain how important a good pair of boots can be. Or at least, that you might want to wear something else when you go traipsing around a muddy field.

#standardandstrange #menswear #leatherboots #goodyearwelt #heritage
New year, new Either/Or video! Elliot had more questions for Harland, and things very quickly lost the plot once he started asking them. What are your answers to these deep and thought-provoking style questions?

#standardandstrange #standardandstrangenyc #standardandstrangesantafe #eitheror #menswear
We’ve all seen the big shorts and barrel jeans trend come and seemingly go. So what’s next for pants? Wider and shorter or longer and skinnier?

#skinnyjeans #bigjeans #standardandstrange #menswear #denim
Has this ever happened to you? Psychological studies show people tend to be less careful when drinking coffee if they’re wearing 2-for-$1 tee shirts purchased from a big box shop. Investing in nicer pieces usually means they’ll last longer, both from the quality of their manufacturing, and because you’ll be more attentive when it comes to taking care of them.

#standardandstrange #ownfewerbetterthings #shopsmall #menswear #mensfashion
People are always asking us “what boots is Gen wearing?” and “ID on Gen boots??” — today we’re happy to answer that question: they’re Horsebutt Engineer boots, and we just got a full restock of these in store and online.

Featuring a handsome and pronounced grain texture, these are a proper tea core leather, as evidenced by Gen’s worn pair, and will scuff from black to brown over time. It’s been a few years since our last batch of these, and will probably be a good long while before the next run, so get ‘em while you can!

📸

#standardandstrange #johnlofgren #lofgrenboots #goodyearwelt #madeinjapan
Our third and final gift guide for this season, coming to you from the land of Saturday Night Live and Elf, has arrived. Now your pals Kyle and Graeme are here to help you find something special for someone you care about (or so you can treat yourself, we don’t judge).

#standardandstrange #menswear #madeinjapan #shopsmall #holiday2025
Day two of our holiday gift guide and Gen and Eden-Marcel have some recommendations from Berkeley! They picked a handful of styles only available in-store, as a means of enticing your visit… But don’t forget, we also have a website, full of wonderful things.

#standardandstrange #menswear #madeinjapan #giftguide #holiday2025
Holiday is here so we put together gift guides from each of our locations. Our Santa Fe team has a few ideas if you’re stressing about the holiday. We’ll have a new guide out every day for the next three days.

#standardandstrange #standardandstrangesantafe #madeinjapan #giftguide #holiday2025

Standard & Strange's engagement

Standard & Strange's engagement rate on Instagram is 0.48%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 208 followers. An average post collects 314 likes and 11 comments, close to 29 likes for each comment.

Engagement rate

0.48%

Avg likes
314
Avg comments
11
Interactions : followers
1 : 208

Lookalike Creators

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Age & Gender

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Audience Location

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Primary Language

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Audience Interests

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Authenticity

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Audience Quality Score

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Brand Affinity

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Content Strategy

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Commercial Insights

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Industry Fit

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Research Standard & Strange further

Flinque ranks Instagram creators in Clothing store and eCommerce/DTC, categories Standard & Strange is filed under, and its free tools measure the same figures for any public account.

Frequently asked questions

These answers about Standard & Strange are generated from the Instagram profile data Flinque holds for the account.

Who is Standard & Strange?

Standard & Strange (@standardandstrange) is a Clothing store creator on Instagram, also filed under eCommerce/DTC. Standard & Strange is set up as an Instagram business account. The Instagram bio for Standard & Strange runs to 18 words across 4 lines.

How many followers does Standard & Strange have?

Standard & Strange has 61,996 followers on Instagram (62K). Set against 891 accounts followed, the audience works out to about 70 followers per account Standard & Strange follows. With 2,318 posts published, Standard & Strange's archive runs well past the 2,000 mark.

What is Standard & Strange's engagement rate?

Standard & Strange's engagement rate on Instagram is 0.48%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 208 followers. An average post collects 314 likes and 11 comments, close to 29 likes for each comment.

What does Standard & Strange post about on Instagram?

Flinque files Standard & Strange under Clothing store, with eCommerce/DTC as a secondary category. Of the 10 most recent posts shown for Standard & Strange, 8 are videos and 2 are carousels. The 10 recent Instagram captions Flinque holds for Standard & Strange repeatedly use the words menswear, madeinjapan, it’s, ever and don’t. Standard & Strange's captions carry hashtags such as #standardandstrange, #menswear and #madeinjapan. Standard & Strange writes those captions mainly in English. Standard & Strange keeps 1 story highlight, which open with a free Flinque account.

How do I contact Standard & Strange for a collaboration?

Standard & Strange's contact details are not published on Flinque's public profile. The Instagram bio links to 2 external sites, and a free Flinque account opens those links. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist Standard & Strange and use Flinque's outreach tools wherever a contact route is on file.

Standard & Strange's own Instagram profile is the one outbound link Flinque publishes for the account, and the 2 bio links open after signing up.

Public profile data sourced from Instagram. Flinque is not affiliated with Standard & Strange.

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