- Following 42
- Followers 11.6K
- Engagement 3.74%
- Avg likes 234
- Avg comments 20
About Sony New Zealand
Sony New Zealand (@sonynz) is a Personal Goods & General Merchandise Stores creator on Instagram, also filed under eCommerce/DTC. The account has 11,616 followers and 661 published posts. Recent posts average 234 likes and 20 comments, an engagement rate of 3.74%.
With 11.6K followers, Sony New Zealand is a micro creator by the common 10,000 to 100,000 definition. Set against 42 accounts followed, the audience works out to about 277 followers per account Sony New Zealand follows. Sony New Zealand carries Instagram's verified badge and is set up as an Instagram business account. Flinque files Sony New Zealand under Personal Goods & General Merchandise Stores, with eCommerce/DTC as a secondary category.
The Instagram bio for Sony New Zealand runs to 9 words. The bio tags #TeamSony. The latest activity Flinque has on record for Sony New Zealand dates from July 2026.
Story Highlights
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661 Posts
Of the 10 most recent posts shown for Sony New Zealand, 9 are videos and 1 is a single image. That mix leans toward videos. Sony New Zealand has built a substantial archive of 661 posts. Against the audience, that is roughly 18 followers for each post published. Sony New Zealand also keeps 6 story highlights on the profile. All 10 carry captions, averaging 64 words each. The captions are written mainly in English. Words that recur across them include colour, bring, bravia, alpha and camera. The captions tag #sonytruergb, #a7rvi, #sonyalpha, #sonyalphaanz and #landscapephotography.
Meet the new Sony RX10 V — built to go further, without weighing you down.
✅ 24–600mm F2.4–F4.0 ZEISS® lens, from wide-angle to super telephoto
✅ AI-powered Real-time Recognition AF with up to 30 fps blackout-free continuous shooting
✅ 20.1 MP 1.0-type stacked sensor with BIONZ XR and dedicated AI processing
✅ Advanced video features including 4K 60p, 4K 120p, 10-bit 4:2:2, S-Cinetone, S-Log3, Auto Framing and 16 LUT support
✅ Compact, all-in-one design that’s ready to travel wherever you are
From wildlife and bird photography to sport, travel, macro and everyday moments, the RX10 V is built to capture it all—no lens changes required.
Learn more via the link in our bio. 🔗
10 July, 2026.
12:01am AEST / 2:01am NZST
Experience colour like never before on the new BRAVIA True RGB TV line-up.
Learn more about our brand new BRAVIA TVs powered by #SonyTrueRGB technology with the link in our bio.
We’re going to be open from Saturday 13th June 9am - 12:30pm.
📍100 Ponsonby Road, Auckland
🎥
The all-new BRAVIA 9 II and BRAVIA 7 II feature Sony’s new True RGB technology, delivering our brightest and most vibrant TVs ever, with a dedicated three-diode RGB system for richer, more accurate colour.
The new BRAVIA Theatre Trio is an immersive 360 Spatial Sound system designed to bring cinematic audio to your home setup.
Discover more via the link in bio. #SonyTrueRGB
In celebration of 10 years of the 1000X series, we are excited to bring you 1000X THE COLLEXION, a luxury headphone that combines comfort, world-class mastered engineering, and elevated 1000X noise cancellation.
All the details via the link in our bio.
Listen on your favourite podcast platform, or watch it on YouTube via the link in our bio.
We’re giving one aspiring creator the chance to join us for our home game against the Hurricanes and capture the action from the inside alongside our media team.
Thanks to Sony, they’ll supply the gear, you bring the creativity.
What’s included:
• Exclusive game day access
• Behind the scenes experience
• Hands-on content creation
• Use of Sony creator equipment
• The chance to build your portfolio with live sports content
Whether you’re into photography, videography, social content or storytelling, this is your chance to experience professional sports content creation up close.
Enter via the link in our bio
After spending a week with the new Sony Alpha 7R VI … I’m genuinely impressed! 😱
⚡ 30fps blackout-free shooting + no obvious rolling shutter�⚡ Insane AI tracking 👀�⚡ 67MP resolution �⚡ Massive EVF upgrade in low light�⚡ Illuminated buttons + astro AF ✨
⚡ A BRAND NEW battery - lasts longer, charges faster 🔋
⚡ Plus tons of other NEW features
It honestly feels like Sony has combined the best parts of the Alpha 1 II + Alpha 7 V… plus added a whole lot more!
For landscape, astro, AND action shooters? This camera is ridiculously good 🙌🏻 📸
Want to read my full review? Check out the link in my bio ➡️
#a7rvi #sonyalpha #sonyalphaanz #landscapephotography #alpha7rvi
Sony New Zealand's engagement
Sony New Zealand's engagement rate on Instagram is 3.74%, between 3% and 6%, or 3 to 6 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 27 followers. An average post collects 234 likes and 20 comments, close to 12 likes for each comment.
Engagement rate
3.74%
- Avg likes
- 234
- Avg comments
- 20
- Interactions : followers
- 1 : 27
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Primary Language
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Authenticity
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Audience Quality Score
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Brand Affinity
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Content Strategy
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Commercial Insights
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Frequently asked questions
These answers about Sony New Zealand are generated from the Instagram profile data Flinque holds for the account.
Who is Sony New Zealand?
Sony New Zealand (@sonynz) is a Personal Goods & General Merchandise Stores creator on Instagram, also filed under eCommerce/DTC. Sony New Zealand carries Instagram's verified badge and is set up as an Instagram business account. The Instagram bio for Sony New Zealand runs to 9 words.
How many followers does Sony New Zealand have?
Sony New Zealand has 11,616 followers on Instagram (11.6K). Set against 42 accounts followed, the audience works out to about 277 followers per account Sony New Zealand follows. Sony New Zealand has built a substantial archive of 661 posts.
What is Sony New Zealand's engagement rate?
Sony New Zealand's engagement rate on Instagram is 3.74%, between 3% and 6%, or 3 to 6 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 27 followers. An average post collects 234 likes and 20 comments, close to 12 likes for each comment.
What does Sony New Zealand post about on Instagram?
Flinque files Sony New Zealand under Personal Goods & General Merchandise Stores, with eCommerce/DTC as a secondary category. Of the 10 most recent posts shown for Sony New Zealand, 9 are videos and 1 is a single image. The 10 recent Instagram captions Flinque holds for Sony New Zealand repeatedly use the words colour, bring, bravia, alpha and camera. Sony New Zealand's captions carry hashtags such as #sonytruergb, #a7rvi and #sonyalpha. Sony New Zealand writes those captions mainly in English. The bio tags #TeamSony. Sony New Zealand keeps 6 story highlights, which open with a free Flinque account.
How do I contact Sony New Zealand for a collaboration?
Sony New Zealand's contact details are not published on Flinque's public profile. The Instagram bio links to 2 external sites, and a free Flinque account opens those links. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist Sony New Zealand and use Flinque's outreach tools wherever a contact route is on file.
Links
Sony New Zealand's own Instagram profile is the one outbound link Flinque publishes for the account, and the 2 bio links open after signing up.
Public profile data sourced from Instagram. Flinque is not affiliated with Sony New Zealand.