- Following 664
- Followers 21.7K
- Engagement 0.4%
- Avg likes 72
- Avg comments 6
About SOFT
SOFT (@sonsofthefirsttribe) is an Apparel & clothing creator on Instagram, also filed under Personal Goods & General Merchandise Stores. The account has 21,741 followers and 75 published posts. Recent posts average 72 likes and 6 comments, an engagement rate of 0.4%.
With 21.7K followers, SOFT is a micro creator by the common 10,000 to 100,000 definition. Set against 664 accounts followed, the audience works out to about 33 followers per account SOFT follows. SOFT is set up as an Instagram business account. Flinque files SOFT under Apparel & clothing, with Personal Goods & General Merchandise Stores as a secondary category.
The Instagram bio for SOFT runs to 17 words across 4 lines. The latest activity Flinque has on record for SOFT dates from January 2026.
Story Highlights
Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.
75 Posts
Of the 10 most recent posts shown for SOFT, 5 are carousels, 4 are videos and 1 is a single image. No single format accounts for most of them. 75 published posts give SOFT a moderate archive on Instagram. Against the audience, that is roughly 290 followers for each post published. SOFT also keeps 5 story highlights on the profile. All 10 carry captions, averaging 86 words each. The captions are written mainly in English. Words that recur across them include sponsored, collection, first, sons and tribe. The captions tag #tiasav1, #esports, #thecreativesunion, #softtapes and #35mm.
SOFTWEAR UPDATE 26
Sons Of the First Tribe [ SOFT ]
2025 we’re coming back to celebrate 10 years of SONS OF THE FIRST TRIBE.
The program is being worked on but expect a few events…defo loads of new products, either a stand alone pieces or mini collections. Expect an ambitious pop up event, you might need to get on a plane to get there tho. Oh and a sponsored run.
But here’s what you might of missed:
Our last collection titled ‘This Is A Sponsored Ad Vol.1’ was 4 years ago. Which foreshadowed the upcoming break from operation and the new era for SOFT which is era of partnerships.
We took a commercial break to secure our commercial break, so coming off the back of TIASAV1, the working title for this years SOFT program is:
SOFT is a sellout.
______________________
Everyone who works on SOFT has been up to super saiyan s*** in the last 4 years. But I’ll save that for another post. But here’s their names:
Sol
Akua …..
Plus many more obviously.
2025 we live.
Campaign: This Is A Sponsored Ad Vol.1
The first in a series visuals that lets you just roll with the team. No make up no pretense. Just us being us. Virgil gave us that. He left us with the gift of audacity. The audacity to be ourselves.
We like looking at “US”.
Head over to our YouTube channel to watch the full video.
Link in bio
Rest In Power Virgil Abloh
#SOFTtapes
A campaign layered in meaning but ultimately about working together.
The main t-shirt featured
MEDIUM OF EXCHANGE
#TIASAV1
Shop link in bio
Mark is wearing:
At Work - Utility Gilet
Toriyama Raised Me - Tee
Collection title: This Is A Sponsored Ad Vol 1
Check out the full collection via the link in bio ✌🏾✨
Collab partner:
#TIASAV1
Meet …. Oh And check out his youtube page too: All Things Ryle. There’s a quick snippet of his bts vlog from his recent shoot day with us.
Ryle is wearing the Airport Flow tracksuit from the: This Is A Sponsored Ad Vol 1 collab collection.
SOFT x UYU #TIASAV1
Website link in bio
Ps. Can’t wait to share the collection of #35mm photos from this shoot. ✌🏾
Tracksuit is part of the: This Is A Sponsored Ad Vol 1 - collab collection that dropped online today. Link in bio
🛫
#TIASAV1
#FlightMode2022
Our collaboration with international gaming organization has now officially dropped online.
7 piece collaboration collection titled:
This Is A sponsored Ad Vol 1
Designed by for Sons Of The First Tribe [SOFT] and UYU.
Swipe through to view the collection. Shop the collection by clicking the link in bio.
Word from the designer:
As I designer I have one rule that sits on top of all the other rules….. and that rule is…..make it personal. One of my biggest inspirations is Akira Toriyama (the creator of hit anime series Dragon Ball). For me the most fun you can have as a creator is world/universe building. Toriyama is one of the greatest world/universe builders of all time. To look at this t-shirt is to know me. And if you feel this tee in your gut like I do …. then I guess I know you too. I guess we share a special code. I hope you enjoy the rest of the collection too. I’ll be shedding some more light on those pieces in due time. - Mosh Balogun
Names:
Tee 1: Toriyama Raised Me
Tee 2: Luck Of The Draw
Tee 3 Medium Of Exchange
Gilet: At Work® 2021
Jacket: Winter Olympics
Tracksuit: Airport Flow
Trucker: Summer 2021
#TIASAV1
#esports
#TheCreativesUnion
#dragonball
#dragonballz
This Is A Sponsored Ad Vol 1 - Designed by for Sons Of The First Tribe [SOFT] and. Registered 2021
07 piece collaboration collection.
Pro gaming culture meets pro creative culture.
Word from the designer:
This utility gilet here is called At Work® …. It’s a reflection of the common needs that both creative professionals and gaming professionals have. We both need space to put our work weapons in. Something that’s light weight, stylish and most importantly a unique silhouette. This cropped gilet takes inspiration from the design of a scuba vest or a life jacket. When we are At Work® we are in deep. I wanted so show the professional synergy between creative pro’s and gaming pro’s with this piece. Especially because most people don’t see our jobs as “real jobs”…… so I created a uniform for when we are At Work® 🎨🕹 - Mosh Balogun
#TIASAV1
#TheCreativesUnion
#esports
SOFT's engagement
SOFT's engagement rate on Instagram is 0.4%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 250 followers. An average post collects 72 likes and 6 comments, close to 12 likes for each comment.
Engagement rate
0.4%
- Avg likes
- 72
- Avg comments
- 6
- Interactions : followers
- 1 : 250
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Research SOFT further
Flinque ranks Instagram creators in Apparel & clothing and Personal Goods & General Merchandise Stores, categories SOFT is filed under, and its free tools measure the same figures for any public account.
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Frequently asked questions
These answers about SOFT are generated from the Instagram profile data Flinque holds for the account.
Who is SOFT?
SOFT (@sonsofthefirsttribe) is an Apparel & clothing creator on Instagram, also filed under Personal Goods & General Merchandise Stores. SOFT is set up as an Instagram business account. The Instagram bio for SOFT runs to 17 words across 4 lines.
How many followers does SOFT have?
SOFT has 21,741 followers on Instagram (21.7K). Set against 664 accounts followed, the audience works out to about 33 followers per account SOFT follows. 75 published posts give SOFT a moderate archive on Instagram.
What is SOFT's engagement rate?
SOFT's engagement rate on Instagram is 0.4%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 250 followers. An average post collects 72 likes and 6 comments, close to 12 likes for each comment.
What does SOFT post about on Instagram?
Flinque files SOFT under Apparel & clothing, with Personal Goods & General Merchandise Stores as a secondary category. Of the 10 most recent posts shown for SOFT, 5 are carousels, 4 are videos and 1 is a single image. The 10 recent Instagram captions Flinque holds for SOFT repeatedly use the words sponsored, collection, first, sons and tribe. SOFT's captions carry hashtags such as #tiasav1, #esports and #thecreativesunion. SOFT writes those captions mainly in English. SOFT keeps 5 story highlights, which open with a free Flinque account.
How do I contact SOFT for a collaboration?
SOFT's contact details are not published on Flinque's public profile. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist SOFT and use Flinque's outreach tools wherever a contact route is on file.
Links
SOFT's own Instagram profile is the one outbound link Flinque publishes for the account.
Public profile data sourced from Instagram. Flinque is not affiliated with SOFT.