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Software Co (@softwareco), Instagram profile photo
Verified on Instagram

Software Co

Software Company
@softwareco
AI Native Product & Venture Studio.
  • Technology
  • Following 100
  • Followers 11.1K
  • Engagement 5.2%
  • Avg comments 28

About Software Co

Software Co (@softwareco) is a Software Company creator on Instagram, also filed under Technology. The account has 11,089 followers and 218 published posts. Recent posts average 663 likes and 28 comments, an engagement rate of 5.2%.

With 11.1K followers, Software Co is a micro creator by the common 10,000 to 100,000 definition. Set against 100 accounts followed, the audience works out to about 111 followers per account Software Co follows. Software Co is set up as an Instagram business account. Flinque files Software Co under Software Company, with Technology as a secondary category.

Software Co's Instagram bio is brief, at 5 words. The latest activity Flinque has on record for Software Co dates from March 2026.

Story Highlights

Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.

218 Posts

Of the 10 most recent posts shown for Software Co, 7 are videos and 3 are single images. That mix leans toward videos. 218 published posts give Software Co a moderate archive on Instagram. Against the audience, that is roughly 51 followers for each post published. Software Co also keeps 6 story highlights on the profile. All 10 carry captions, averaging 49 words each. The captions are written mainly in English. Words that recur across them include techstartup, drop, been, team and growth. The captions tag #techstartup, #softwareco, #growth, #marketingtools and #socialmediamarketing.

this audio was kind of perfect for ranking our most used marketing tools 🍰 (now i'm hungry)

Premiere Pro, Meta, Claude, Canva… some ate. some did not. 🫠

💬 drop your fav or most hated marketing tool below
🔔 follow for more software and marketing content

#MarketingTools #SocialMediaMarketing #VideoMarketing #MarketingTok #SoftwareReview
Weekly news for the third week of May

#technews #ainews #techstartup #technewsrecap #aistartups
We made our project managers guess the MVP for Amazon, Etsy & Spotify 👀 Their answers were WILD 😭🚀

Could YOU guess what these billion-dollar apps looked like on day one?

An MVP (Minimum Viable Product) is the earliest version of an app — just enough to launch and learn. The gap between MVP and what these platforms are today? Mind-blowing. 🤯

💬 Drop a comment — which MVP surprised you the most?
🔔 Follow for more behind-the-scenes of how software actually gets built

#SoftwareDevelopment #MVP #ProjectManagement #ProductDevelopment #TechExplained
Zoom in for a little secret 🔍

We've been very busy behind the scenes... drop a comment with what you want to see as this all comes to life!👇

#growth #techstartup #podcast #founder #softwareco
Ok chat, we can't argue with this message ☺️

Also... sneak peak of our new website?! 🔥🚀

#ai #chatgpt #customsoftware #techhumor #softwareco
In pt.3 Hayden the co-founder of gets real with us.

What does it really mean to be the co-founder of a startup that's scaling?

What are some hardships that we don't see?

Hayden takes us through it all here.

#businessgrowth #startupscaling #scaling #techfounders #techstartup
Jordan’s been sitting on a secret, 🤫 and we were all curious... 👀

Turns out it’s something genuinely useful for the whole team! 💡 Can’t wait to start using it in our workflow 🚀

#teamsoftwareco #Rohanbot #softwaredev #techstartup #businessautomation
Calling all coders: Do you agree with what he's saying 👀??

#techtok #softwareengineer #programming #codingforbeginners #computerscience
Software is more than just code — it’s leverage.

With 27 years in tech and 10 years building Software Co, our Head of Development, John Singh, has learned what separates average builds from scalable technology products.

From early mistakes to becoming a leading Australian software development agency, we help businesses turn ideas into powerful digital assets used globally.

If you're serious about building software that scales, let’s talk 👇

#CustomSoftwareDev #MVPDevelopment #SaaSDevelopment
Exciting News: Software Co x Google Partnership for 2026!

We’re thrilled to announce that Software Co has been recognised by Google as one of Australia’s fastest-growing technology companies and we’re taking our partnership to the next level!

Google has dedicated their Sydney team to work directly with Software Co to power our growth and expand our digital impact across global markets. This partnership marks a huge milestone for us — not just as a company, but as a team that’s continuously pushing boundaries in AI-native software, innovation, and digital excellence.

A big thank you to our incredible team, partners, and clients who made this possible.

#SoftwareCo #GooglePartner #Growth #Innovation #DigitalTransformation

Software Co's engagement

Software Co's engagement rate on Instagram is 5.2%, between 3% and 6%, or 3 to 6 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 19 followers. An average post collects 663 likes and 28 comments, close to 24 likes for each comment.

Engagement rate

5.2%

Avg likes
663
Avg comments
28
Interactions : followers
1 : 19

Lookalike Creators

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Age & Gender

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Audience Location

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Primary Language

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Audience Interests

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Authenticity

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Audience Quality Score

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Brand Affinity

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Content Strategy

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Commercial Insights

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Industry Fit

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Research Software Co further

Flinque ranks Instagram creators in Software Company and Technology, categories Software Co is filed under, and its free tools measure the same figures for any public account.

Frequently asked questions

These answers about Software Co are generated from the Instagram profile data Flinque holds for the account.

Who is Software Co?

Software Co (@softwareco) is a Software Company creator on Instagram, also filed under Technology. Software Co is set up as an Instagram business account. Software Co's Instagram bio is brief, at 5 words.

How many followers does Software Co have?

Software Co has 11,089 followers on Instagram (11.1K). Set against 100 accounts followed, the audience works out to about 111 followers per account Software Co follows. 218 published posts give Software Co a moderate archive on Instagram.

What is Software Co's engagement rate?

Software Co's engagement rate on Instagram is 5.2%, between 3% and 6%, or 3 to 6 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 19 followers. An average post collects 663 likes and 28 comments, close to 24 likes for each comment.

What does Software Co post about on Instagram?

Flinque files Software Co under Software Company, with Technology as a secondary category. Of the 10 most recent posts shown for Software Co, 7 are videos and 3 are single images. The 10 recent Instagram captions Flinque holds for Software Co repeatedly use the words techstartup, drop, been, team and growth. Software Co's captions carry hashtags such as #techstartup, #softwareco and #growth. Software Co writes those captions mainly in English. Software Co keeps 6 story highlights, which open with a free Flinque account.

How do I contact Software Co for a collaboration?

Software Co's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist Software Co and use Flinque's outreach tools wherever a contact route is on file.

Software Co's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.

Public profile data sourced from Instagram. Flinque is not affiliated with Software Co.

Unlock Software Co's audience data