- Following 1.1K
- Followers 7K
- Engagement 2.8%
- Avg likes 213
- Avg comments 9
About softer.
softer. (@softerstudio) is a Furniture creator on Instagram, also filed under Home & Decor and Furniture Store. The account has 6,987 followers and 71 published posts. Recent posts average 213 likes and 9 comments, an engagement rate of 2.8%.
softer. belongs to the nano tier, the band usually drawn between 1,000 and 10,000 followers. softer. follows 1,083 accounts, so the audience is roughly 6.5 times the size of the list followed. softer. is set up as an Instagram business account. Flinque files softer. under 3 categories, led by Furniture and followed by Home & Decor and Furniture Store.
The Instagram bio for softer. runs to 9 words. The bio mentions @oku_space. The latest activity Flinque has on record for softer. dates from May 2026.
71 Posts
Of the 10 most recent posts shown for softer., 5 are single images, 4 are carousels and 1 is a video. No single format accounts for most of them. 71 published posts give softer. a moderate archive on Instagram. Against the audience, that is roughly 98 followers for each post published. All 10 carry captions, averaging 74 words each. The captions are written mainly in English. Words that recur across them include design, melbourne, part, pieces and been. The captions tag #maf2026.
Softer Design Studio is a Melbourne-based project founded by cabinetmaker and furniture designer Dustin Fritsche.
After completing a successful and rewarding cabinet-making apprenticeship in the far north coast of NSW, Dustin studied furniture design at RMIT in Melbourne to further broaden his skills and appreciation for design. Since then, Softer has been gaining momentum with custom pieces being sent to clients across Victoria and interstate.
Softer has a growing range of products and a vast portfolio of bespoke pieces, from
stand-alone furniture to built-in cabinetry. Every Softer item is made to last using sustainable and renewable materials when possible, with very close attention to detail and quality control.
545 Mornington-Tyabb Road
Moorooduc VIC 3933
✦ Vernissage
Saturday 9 May, 4-6pm
Presented by MDW is an initiative of the Victorian Government through
Featuring:
Proudly supported by
Envisioned as both stage and showcase, FUTUREOBJEKT is the new collectable design salon dreamed up by Melbourne Art Fair as a platform for discovery.
Here, objects refuse to behave, ideas
shapeshift, and design, architecture and art collide in unpredictable ways. The program brings a sharpened curatorial lens to the design landscape, amplifying the voices and material narratives shaping contemporary culture today.
A fair-within-a-fair, FUTUREOBJEKT is built for encounter, disruption and the thrill of the not-yet-known.
We look forward to seeing you there.
FUTUREOBJEKT at Melbourne Art Fair,
19 – 22 February 2026
Tickets on sale now
-
#MAF2026
‘Comfort Zone’ is a Melbourne Design Week event.
Sponsors: /
Drinks on opening night from
‘Comfort Zone’ explores unexpected connections between traditional techniques & contemporary digital design. From cross-stitched grid to pixelated screen, the handmade and machine-made begin with the same logic. How does centuries-old embroidery technique mirror the structure of MS-DOS graphics or ASCII art?
These contrasting themes will be explored using a variety of modern & traditional techniques - woodworking, screen-printing, embroidery, digital printing - to create pieces that combine playfulness with concept.
‘Comfort Zone’ opens Thursday 22nd May 6-9pm, at 11 Wilson ave, Brunswick (space generously provided by ). Exhibition then continues 23rd / 24th / 25th May 10-5pm daily.
Pieces from the show will be available on special order.
Huge thanks to our supporters:
(veneers)
(space)
(hardware)
(varnish)
📷
softer.'s engagement
softer.'s engagement rate on Instagram is 2.8%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 36 followers. An average post collects 213 likes and 9 comments, close to 24 likes for each comment.
Engagement rate
2.8%
- Avg likes
- 213
- Avg comments
- 9
- Interactions : followers
- 1 : 36
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Research softer. further
Flinque ranks Instagram creators in Furniture, Home & Decor and Furniture Store, categories softer. is filed under, and its free tools measure the same figures for any public account.
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Frequently asked questions
These answers about softer. are generated from the Instagram profile data Flinque holds for the account.
Who is softer.?
softer. (@softerstudio) is a Furniture creator on Instagram, also filed under Home & Decor and Furniture Store. softer. is set up as an Instagram business account. The Instagram bio for softer. runs to 9 words.
How many followers does softer. have?
softer. has 6,987 followers on Instagram (7K). softer. follows 1,083 accounts, so the audience is roughly 6.5 times the size of the list followed. 71 published posts give softer. a moderate archive on Instagram.
What is softer.'s engagement rate?
softer.'s engagement rate on Instagram is 2.8%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 36 followers. An average post collects 213 likes and 9 comments, close to 24 likes for each comment.
What does softer. post about on Instagram?
Flinque files softer. under 3 categories, led by Furniture and followed by Home & Decor and Furniture Store. Of the 10 most recent posts shown for softer., 5 are single images, 4 are carousels and 1 is a video. The 10 recent Instagram captions Flinque holds for softer. repeatedly use the words design, melbourne, part, pieces and been. softer.'s captions carry hashtags such as #maf2026. softer. writes those captions mainly in English.
How do I contact softer. for a collaboration?
softer.'s contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist softer. and use Flinque's outreach tools wherever a contact route is on file.
Links
softer.'s own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.
Public profile data sourced from Instagram. Flinque is not affiliated with softer..