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fay (@simplyfayx), Instagram profile photo
Verified on Instagram

fay

Digital creator
@simplyfayx
old name: somewhatperfect_ all things cosy and lifestyle ⁣🤎 📍 london 💌 For more:
  • Digital Creator
  • Following 526
  • Followers 110.1K
  • Engagement 4.07%
  • Avg comments 105

About fay

fay (@simplyfayx) is a Digital creator creator on Instagram, also filed under Digital Creator. The account has 110,071 followers and 482 published posts. Recent posts average 4,665 likes and 105 comments, an engagement rate of 4.07%.

An audience of 110.1K puts fay in the mid-tier, between 100,000 and 1 million followers. Set against 526 accounts followed, the audience works out to about 209 followers per account fay follows. fay is set up as an Instagram business account. Flinque files fay under Digital creator, with Digital Creator as a secondary category.

The Instagram bio for fay runs to 11 words across 5 lines. Emoji sit alongside the words. The latest activity Flinque has on record for fay dates from January 2026.

Story Highlights

Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.

482 Posts

Of the 10 most recent posts shown for fay, 7 are videos and 3 are carousels. That mix leans toward videos. 482 published posts give fay a moderate archive on Instagram. Against the audience, that is roughly 228 followers for each post published. fay also keeps 5 story highlights on the profile. All 10 carry captions, averaging 24 words each. The captions are written mainly in English. Words that recur across them include slow, cosy, january, simple and winter.

just an introvert who loves the simple things 🤎💫 if the plans involve being at home..count me in 🤭
leaning into simple rituals to help slow down this winter 💫🤎 maybe one of these sparks some inspo for your own cosy moments 🫶

sending you lots of positive energy this week! 🫶
spend a cosy day with me 💫📔 today’s agenda: taking myself on a solo bookshop date & embracing january’s slow pace 🤎
a slow january morning 🤎💫🫶

no rushing, just coffee, quiet, and taking it as it comes ☁️
new year, new pjs, same coffee routine 🥹🫶🎀 ad

embracing the slow pace of January in the best way possible with 🌟
the first reset of the year 💫🫶🤍

is it even january if you don’t get the urge to clean everything? 🤭
how is it nye already 🥹🫶 spending this time reflecting on the year and setting new goals🩷🎀

happy new year guysss & thank you for your endless support ⭐️✨
let’s make a hot chocolate 🤎💫🌲 cosy season calls for endless hot drinks, topped with whipped cream and a candy cane 🤭
a birthday trip to the cotswolds 🥹🌲💫 the cosiest corners, winter magic everywhere & living my amanda woods dream 🤭🌲🪵
the best kind of delivery to wake up to ☕✨📦

nothing like cosy mornings made easier (and yummier) with nespresso’s superrrr quick delivery and their festive coffees to start the day 🌲 ad

fay's engagement

fay's engagement rate on Instagram is 4.07%, between 3% and 6%, or 3 to 6 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 25 followers. An average post collects 4,665 likes and 105 comments, close to 44 likes for each comment.

Engagement rate

4.07%

Avg likes
4.7K
Avg comments
105
Interactions : followers
1 : 25

Lookalike Creators

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Age & Gender

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Audience Location

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Primary Language

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Audience Interests

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Authenticity

Unlocking scores how genuine the audience is, flagging fake, inactive or bot followers found in engagement patterns.

Audience Quality Score

Unlocking gives one overall audience quality score combining authenticity, engagement, follower activity and audience relevance.

Brand Affinity

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Content Strategy

Unlocking breaks down the content pillars, tone and visual style this creator uses, and which formats perform best.

Commercial Insights

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Industry Fit

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Research fay further

Flinque ranks Instagram creators in Digital creator, categories fay is filed under, and its free tools measure the same figures for any public account.

Frequently asked questions

These answers about fay are generated from the Instagram profile data Flinque holds for the account.

Who is fay?

fay (@simplyfayx) is a Digital creator creator on Instagram, also filed under Digital Creator. fay is set up as an Instagram business account. The Instagram bio for fay runs to 11 words across 5 lines.

How many followers does fay have?

fay has 110,071 followers on Instagram (110.1K). Set against 526 accounts followed, the audience works out to about 209 followers per account fay follows. 482 published posts give fay a moderate archive on Instagram.

What is fay's engagement rate?

fay's engagement rate on Instagram is 4.07%, between 3% and 6%, or 3 to 6 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 25 followers. An average post collects 4,665 likes and 105 comments, close to 44 likes for each comment.

What does fay post about on Instagram?

Flinque files fay under Digital creator, with Digital Creator as a secondary category. Of the 10 most recent posts shown for fay, 7 are videos and 3 are carousels. The 10 recent Instagram captions Flinque holds for fay repeatedly use the words slow, cosy, january, simple and winter. fay writes those captions mainly in English. fay keeps 5 story highlights, which open with a free Flinque account.

How do I contact fay for a collaboration?

fay's contact details are not published on Flinque's public profile. The Instagram bio links to 3 external sites, and a free Flinque account opens those links. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist fay and use Flinque's outreach tools wherever a contact route is on file.

fay's own Instagram profile is the one outbound link Flinque publishes for the account, and the 3 bio links open after signing up.

Public profile data sourced from Instagram. Flinque is not affiliated with fay.

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