- Following 2.8K
- Followers 17.3K
- Engagement 1.63%
- Avg likes 296
- Avg comments 17
About WILMA
WILMA (@shopwilma) is a Shopping & retail creator on Instagram, also filed under Shopping & Retail and eCommerce/DTC. The account has 17,309 followers and 517 published posts. Recent posts average 296 likes and 17 comments, an engagement rate of 1.63%.
With 17.3K followers, WILMA is a micro creator by the common 10,000 to 100,000 definition. WILMA follows 2,847 accounts, so the audience is roughly 6.1 times the size of the list followed. WILMA is set up as an Instagram business account. Flinque files WILMA under 3 categories, led by Shopping & retail and followed by Shopping & Retail and eCommerce/DTC.
The Instagram bio for WILMA runs to 14 words across 4 lines. The bio mentions @francesmayshop and @assemble_collective. The latest activity Flinque has on record for WILMA dates from January 2026.
Story Highlights
Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.
517 Posts
Of the 10 most recent posts shown for WILMA, 6 are carousels, 3 are single images and 1 is a video. That mix leans toward carousels. WILMA has built a substantial archive of 517 posts. Against the audience, that is roughly 33 followers for each post published. WILMA also keeps 8 story highlights on the profile. All 10 carry captions, averaging 57 words each. The captions are written mainly in English. Words that recur across them include find, favorite, collection, been and online.
This month, our friends + are open during the same days and hours in their respective studios. We hope you’ll stop by!
📍 1001 SE Water Ave | Find our main entrance and parking lot on the W side of the building.
for Wilma.
Find the entire collection online at 🤎
It was a beautiful full circle moment for me to help my friend prepare her home for its next chapter. When I lived on Killingsworth ten years ago, I’d often wander through the Woodlawn neighborhood and always admire “that cool house with the round window on the front door.”
Robin and I eventually met through Wilma, and as I spent a few days at her home with last week, it was quite special to see pieces she’s gotten from me over the years alongside a one of a kind collection of ceramics, sculpture and paintings.
Robin impeccably renovated this 1894 Dutch Colonial over the past 12 years, and now it’s time for someone else to have a turn there 🤎
Find the listing in her profile! PS: there’s also an ADU!
Designer: +
Styling + Photography:
Officially, we are and I’m so proud of the work we’ve done together in one short year. Our work has given us the great pleasure of meeting so many talented artists in our community; one of my favorite aspects of the job.
You can find us here, online, and out and about in the PNW creating beauty. I hope you’ll follow along to see what our next year together brings.
Drop us a line if you have a special project for us! ☎️
Masterful curation, impeccable styling, poetic visuals for spaces ✨
Here today until 4, and back again tomorrow 11-4. Visit Wilma, + all under one roof!
This Ligne Roset sectional ended up in the best home possible: a mid century architect-designed Usonian style home in NE Portland.
Email subscribers get first dibs / early access for 24 hours on all new collections! If you see something you love here and don’t want to miss out, make sure to sign up through the website❣️
With +
WILMA's engagement
WILMA's engagement rate on Instagram is 1.63%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 61 followers. An average post collects 296 likes and 17 comments, close to 17 likes for each comment.
Engagement rate
1.63%
- Avg likes
- 296
- Avg comments
- 17
- Interactions : followers
- 1 : 61
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Age & Gender
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Audience Location
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Primary Language
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Audience Interests
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Authenticity
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Audience Quality Score
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Brand Affinity
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Content Strategy
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Commercial Insights
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Industry Fit
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Research WILMA further
Flinque ranks Instagram creators in Shopping & retail and eCommerce/DTC, categories WILMA is filed under, and its free tools measure the same figures for any public account.
Frequently asked questions
These answers about WILMA are generated from the Instagram profile data Flinque holds for the account.
Who is WILMA?
WILMA (@shopwilma) is a Shopping & retail creator on Instagram, also filed under Shopping & Retail and eCommerce/DTC. WILMA is set up as an Instagram business account. The Instagram bio for WILMA runs to 14 words across 4 lines.
How many followers does WILMA have?
WILMA has 17,309 followers on Instagram (17.3K). WILMA follows 2,847 accounts, so the audience is roughly 6.1 times the size of the list followed. WILMA has built a substantial archive of 517 posts.
What is WILMA's engagement rate?
WILMA's engagement rate on Instagram is 1.63%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 61 followers. An average post collects 296 likes and 17 comments, close to 17 likes for each comment.
What does WILMA post about on Instagram?
Flinque files WILMA under 3 categories, led by Shopping & retail and followed by Shopping & Retail and eCommerce/DTC. Of the 10 most recent posts shown for WILMA, 6 are carousels, 3 are single images and 1 is a video. The 10 recent Instagram captions Flinque holds for WILMA repeatedly use the words find, favorite, collection, been and online. WILMA writes those captions mainly in English. WILMA keeps 8 story highlights, which open with a free Flinque account.
How do I contact WILMA for a collaboration?
WILMA's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist WILMA and use Flinque's outreach tools wherever a contact route is on file.
Links
WILMA's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.
Public profile data sourced from Instagram. Flinque is not affiliated with WILMA.