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Shades of India (@shadesofindia), Instagram profile photo
Verified on Instagram

Shades of India

Shopping & retail
@shadesofindia
Textures | Textiles | Timeless 🔖Clothing | Home | Accessories | Interior Projects 📍Khan Market & Meharchand, Delhi | Bandra, Mumbai | Gurugram
  • eCommerce/DTC
  • Following 541
  • Followers 119.8K
  • Engagement 0.06%
  • Avg comments 5

About Shades of India

Shades of India (@shadesofindia) is a Shopping & retail creator on Instagram, also filed under eCommerce/DTC. The account has 119,758 followers and 3,826 published posts. Recent posts average 75 likes and 5 comments, an engagement rate of 0.06%.

An audience of 119.8K puts Shades of India in the mid-tier, between 100,000 and 1 million followers. Set against 541 accounts followed, the audience works out to about 221 followers per account Shades of India follows. Shades of India carries Instagram's verified badge and is set up as an Instagram business account. Flinque files Shades of India under Shopping & retail, with eCommerce/DTC as a secondary category.

The Instagram bio for Shades of India runs to 15 words across 3 lines. Emoji sit alongside the words. The latest activity Flinque has on record for Shades of India dates from January 2026.

Story Highlights

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3,826 Posts

Of the 10 most recent posts shown for Shades of India, 6 are videos and 4 are carousels. That mix leans toward videos. With 3,826 posts published, Shades of India's archive runs well past the 2,000 mark. Against the audience, that is roughly 31 followers for each post published. Shades of India also keeps 13 story highlights on the profile. All 10 carry captions, averaging 37 words each. The captions are written mainly in English. Words that recur across them include jasmine, khurana, journey, poet and design. The captions tag #shadesofindia, #womenofshades, #textileinstallation, #spacedesign and #wornlikepoetry.

High tea with Shades
#shadesofindia
Summer 26 ~ June Edit
#shadesofindia
Hand-Crafted Textile Installation for New Store in Delhi

#ShadesOfIndia #TextileInstallation #SpaceDesign
Polka Dots as Personality
Shop Cinnamon at store & online
-
#shadesofindia
The most profound relationships are those that require no explanation, they exist quietly, articulated entirely through the language of touch.

For two decades, we have shared a rare, symbiotic journey with poet Jasmine Khurana. While our collections seek to entice through exquisite form and precise design, it is her instinctual reverence for the tactile soul of our textiles that truly mirrors our brand philosophy.

For Jasmine, a garment is never mere attire; it is an immersive sensory experience.
~
Worn like poetry.
Ft. Jasmine Khuarana
#WomenOfShades
In a world that often shouts from the rooftops, we have always believed in the quiet elegance of a whisper.

Seeing our design philosophy come alive through the eyes of poet Jasmine Khurana is a beautiful reminder of why we do what we do. To Jasmine, each of our silhouette is a calming cocoon, a sanctuary from the chaos where texture and lifestyle seamlessly merge.

From the deliberate grace of our delicate hemlines to the quiet sparkle of hand-stitched sitaras, every detail is crafted not to demand the spotlight, but to enhance the personal story. This is our definition of effortless luxury, wrapped in comfort, and truly #WornLikePoetry.

Ft. Jasmine Khurana
Some people discover a brand. Others grow alongside it.

Meet Jasmine Khurana. A poet, actor and shades connoisseur, Jasmine’s relationship with fabric and design goes beyond the surface. It is a shared journey of identity and expression.

We are so excited to bring you into her space, a world filled with books, blooms, and the effortless grace of style that is truly Worn Like Poetry.

#WomenOfShades
🟥#ShadesOrignals
A journey shaped over time, quietly,
consistently, and with intent.
From our beginnings in 1992 to where we stand today,
everything we do continues to return to the textile.
Rooted in craft, guided by process, and grounded in a
way of making that has evolved, but never lost its
center. 🟥
-
#ShadesOfIndia #CraftLed #TextileFirst #IndianCraft
#SlowDesign
🟥If you want to understand textiles, you should stop believing in these things.

Shades of India's engagement

Shades of India's engagement rate on Instagram is 0.06%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 1,667 followers. An average post collects 75 likes and 5 comments, close to 15 likes for each comment.

Engagement rate

0.06%

Avg likes
75
Avg comments
5
Interactions : followers
1 : 1,667

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Age & Gender

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Audience Location

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Primary Language

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Authenticity

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Audience Quality Score

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Research Shades of India further

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Frequently asked questions

These answers about Shades of India are generated from the Instagram profile data Flinque holds for the account.

Who is Shades of India?

Shades of India (@shadesofindia) is a Shopping & retail creator on Instagram, also filed under eCommerce/DTC. Shades of India carries Instagram's verified badge and is set up as an Instagram business account. The Instagram bio for Shades of India runs to 15 words across 3 lines.

How many followers does Shades of India have?

Shades of India has 119,758 followers on Instagram (119.8K). Set against 541 accounts followed, the audience works out to about 221 followers per account Shades of India follows. With 3,826 posts published, Shades of India's archive runs well past the 2,000 mark.

What is Shades of India's engagement rate?

Shades of India's engagement rate on Instagram is 0.06%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 1,667 followers. An average post collects 75 likes and 5 comments, close to 15 likes for each comment.

What does Shades of India post about on Instagram?

Flinque files Shades of India under Shopping & retail, with eCommerce/DTC as a secondary category. Of the 10 most recent posts shown for Shades of India, 6 are videos and 4 are carousels. The 10 recent Instagram captions Flinque holds for Shades of India repeatedly use the words jasmine, khurana, journey, poet and design. Shades of India's captions carry hashtags such as #shadesofindia, #womenofshades and #textileinstallation. Shades of India writes those captions mainly in English. Shades of India keeps 13 story highlights, which open with a free Flinque account.

How do I contact Shades of India for a collaboration?

Shades of India's contact details are not published on Flinque's public profile. The Instagram bio links to 2 external sites, and a free Flinque account opens those links. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist Shades of India and use Flinque's outreach tools wherever a contact route is on file.

Shades of India's own Instagram profile is the one outbound link Flinque publishes for the account, and the 2 bio links open after signing up.

Public profile data sourced from Instagram. Flinque is not affiliated with Shades of India.

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