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Jade | Sober Lifestyle Blogger (@scottishandsober), Instagram profile photo
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Jade | Sober Lifestyle Blogger

Digital creator
@scottishandsober
Sober lifestyle creator | Oversharing since 2021 Wine didn’t help. Therapy & a well-timed meme do. 📍Aberdeen Your new sober pal
  • Lifestyle
  • Blog personal
  • Digital Creator
  • Following 1.1K
  • Followers 13.9K
  • Engagement 2.97%
  • Avg comments 53

About Jade | Sober Lifestyle Blogger

Jade | Sober Lifestyle Blogger (@scottishandsober) is a Digital creator creator on Instagram, also filed under Lifestyle and Blog personal. The account has 13,914 followers and 920 published posts. Recent posts average 395 likes and 53 comments, an engagement rate of 2.97%.

With 13.9K followers, Jade | Sober Lifestyle Blogger is a micro creator by the common 10,000 to 100,000 definition. Jade | Sober Lifestyle Blogger follows 1,139 accounts, so the audience is roughly 12 times the size of the list followed. Jade | Sober Lifestyle Blogger carries Instagram's verified badge and uses an Instagram professional account. Flinque files Jade | Sober Lifestyle Blogger under 4 categories, led by Digital creator and followed by Lifestyle, Blog personal and Digital Creator.

The Instagram bio for Jade | Sober Lifestyle Blogger runs to 19 words across 4 lines. Emoji sit alongside the words. The latest activity Flinque has on record for Jade | Sober Lifestyle Blogger dates from November 2024.

Story Highlights

Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.

920 Posts

Of the 10 most recent posts shown for Jade | Sober Lifestyle Blogger, 6 are single images, 3 are videos and 1 is a carousel. That mix leans toward single images. Jade | Sober Lifestyle Blogger has built a substantial archive of 920 posts. Against the audience, that is roughly 15 followers for each post published. Jade | Sober Lifestyle Blogger also keeps 8 story highlights on the profile. All 10 carry captions, averaging 124 words each. The captions are written mainly in English. Words that recur across them include sobriety, life, everything, alcohol and first. The captions tag #scottishandsober, #sobermilestones, #aberdeenevents, #mindfuldrinking and #5yearssober.

Well… we tried to manifest it ☃️🤞

Turns out we didn’t cross our fingers hard enough!

Due to the weather and some seriously wild roads out of the city, tonight’s talk with Jade is being postponed.

Jade lives outside Aberdeen and getting everyone home safely has to come first.

We’re already contacting ticket holders and will share a new date later this month very soon. The conversation is absolutely still happening, just with slightly less snow involved.

If you need anything in the meantime, drop us a message, give us a call on, or email.

Thank you for being lovely about it. We’ll make it worth the wait 💚✨

P.s. The bar is still open this weekend, and we're even doing our first Sunday opening from 11am - 5pm! So if you are managing to sledge your way into town for a bit of January blues-beating fun, we'll be right here ✨️

#SOBR #AberdeenEvents #ScottishAndSober #MindfulDrinking #CommunityFirst
Took a while, but we got here 🫶🏼

#5yearssober
5 years today!! Whaaaaat the actual f 🤯🥲

I chose something deeply unfamiliar that day and I’m so so glad I stuck with it.

Back then I couldn’t imagine life without alcohol and now I can’t imagine giving up what sobriety has given me 🥹

What a treat not to have the constant negotiation going on in my head on whether I’ll have a drink tonight.

It didn’t fix everything, of course life still does its thing
but it’s the solid, calm foundation that it brings that helps massively 💛

#5yearssober #sobermilestones #scottishandsober
What’s everyone up to on the inbetweeny days?

And if you did a sober Christmas, how did you find it? ❤️ Mine was extra special as my Dad has also stopped drinking this year and joined me in an alcohol free Christmas 🥹🥰 So proud!!

#sobercurious #soberchristmas #soberlifestyle #oban #inbetweendays
Merry Christmas Eve my sober crew 🫡🎅🏼✨

LET’S DO THIS!!

I am wishing you and your family the most wonderful time ❤️x x x
Big conversations, comfy seats and a drink in hand 💬🍸

We’re kicking off the first in our series of Talks at the Bar with someone who really gets it.

On Friday 9 January at 7pm, Jade Auld from scottishandsober is joining us for an open, honest chat about life without alcohol.

Jade has spent the last five years navigating sobriety while raising a family, building community and sharing the reality of it all online. The good bits, the hard bits, the mindset shifts and everything in between. This isn’t a lecture and it’s not about having all the answers. It’s about feeling seen, understood and a little less alone in your choices.

If you’ve ever questioned your relationship with alcohol, felt curious about doing things differently, or just fancy a night that’s thoughtful, warm and genuinely interesting, this one’s for you.
🎟 £15 ticket includes a glass of alcohol-free fizz

📍 SOBR, Thistle Street

📲 Tickets via the link in our bio.
Come for the conversation. Stay for the connection.
#sobercurious #AberdeenEvents #whatsoninaberdeen #mindfuldrinking #dryjanuary
🌲 At Home Wreath Making 🌲

To celebrate Jades birthday this year, we had the cutest little girls’ afternoon in and made our own wreaths using the amazing kits from 🙌

Honestly, these kits were brilliant - they came with everything you need, plus video tutorials and step-by-step printed instructions… not that we needed them because Jade fully took on the role of Creative Director and bossed us about the whole time 😅💁‍♀️

And because no crafting afternoon is complete without snacks, we went all in: wraps, hot party food, crisps & dips, scones, olives, cupcakes, donut pops, macarons… the works 👌

Such a lovely, cosy afternoon 🫶✨

#wreathmaking #christmaswreath #diywreath #festivediy #girlsdayin
1400 days sober today 🥹

Re-using this photo because right now I’m in my pyjamas, covered in baby drool and sick with my hair looking like a birds nest but I wouldn’t have it any other way.

Sending love to everyone doing (or trying to do) life sober. It’s not easy but it’s how we get where we want to go 💛

#sobermilestones #sobriety
An introduction 👋🏻

If you are new to my page then hello and welcome - I’m so glad you are here 😍

If you are one of my OG’s then hiya pal 😂👋🏻

A little about my story and how Scottish & Sober evolved:

✨I’m 2 years sober
✨I had an unhealthy relationship with alcohol spanning my whole adult life.
✨I used alcohol to escape
✨I used alcohol for everything really
✨Being in lockdown, drinking alone regularly really started my journey to sobriety
✨I was so sick of the repressive cycle
✨I was in therapy and making progress but knew alcohol was holding me back
✨I thought sobriety would be boring, unfulfilling, bland and life would suck without the “pleasure” of a cold glass of wine at night
✨But something kept pulling me back to the idea. Maybe, just maybe, this could be exactly what I needed
✨I followed sober accounts, read endless resources online and flipped my mindset to become really excited about sobriety before getting started
✨On 02/01/21 I took a big, scary leap of faith and that was my day 1.
✨I did the first 100 days with no sober connections, no Instagram page. Just the and a small obsession with my day count 😂
✨Some days were hard, some days were glorious and almost euphoric. I was running a lot which helped keep my endorphins up.
✨I had been so fixated on reaching 100 days that when I reached that milestone I knew I needed accountability.
✨….and so day 100 was born
✨Slowly my confidence in sobriety increased, I made friends and found the sober Instagram community and it changed my experience for the better. It is the most wonderfully supportive space 💛
✨ 631 days since creating this page, almost 10,000 (🤯🙏🏻🥰) of you are joining me for the ride
✨I LOVE shouting about sobriety. Spreading the word about the benefits. Talking about the harsh truths. Sharing my story. Helping others. Entertaining. Showing that sobriety as young(ish) 😂 woman is fun, fulfilling and helps you to achieve your hopes and dreams ODAAT.

✨Sober life is sweeeeet✨

Come and introduce yourself below too 👇🏼😊

#soberuk #dryjanuary2023 #dryjanuary #dryjan #scottishandsober
✨ 700 DAYS SOBER ✨

In to the big numbers now and I still can’t believe I’ve made it this far.

➡️ Me at 6 days sober - nervous, lost, overwhelmed, not sure of my plan, excited, determined, tired, emotional, puffy and unaware as to just how much life was about to improve 💛

➡️ Me today at 700 days sober - still overwhelmed at times but with so much more patience and focus. Every aspect of my life has improved. Literally everything.

That doesn’t mean it hasn’t been hard graft or that I don’t get fed up or bored with sobriety sometimes and want to escape now and again BUT it only takes me a few minutes of reflection to remember exactly why this is the right path for me.

Sobriety first, always.

Sobriety has brought consistency in to my life and that has made so many other things possible.

Being sober = giving myself a chance to really get to know the real me = giving myself a chance at reaching my potential 🚀 Who doesn’t want that for themselves?

PROUD OF US TEAM 💛

#700dayssober #sobermilestones #sobergirlsofinstagram #soberglow #soberwomen

Jade | Sober Lifestyle Blogger's engagement

Jade | Sober Lifestyle Blogger's engagement rate on Instagram is 2.97%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 34 followers. Comments stay close to likes on Jade | Sober Lifestyle Blogger's posts, at 395 likes and 53 comments on average, about 7.5 likes per comment.

Engagement rate

2.97%

Avg likes
395
Avg comments
53
Interactions : followers
1 : 34

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Frequently asked questions

These answers about Jade | Sober Lifestyle Blogger are generated from the Instagram profile data Flinque holds for the account.

Who is Jade | Sober Lifestyle Blogger?

Jade | Sober Lifestyle Blogger (@scottishandsober) is a Digital creator creator on Instagram, also filed under Lifestyle and Blog personal. Jade | Sober Lifestyle Blogger carries Instagram's verified badge and uses an Instagram professional account. The Instagram bio for Jade | Sober Lifestyle Blogger runs to 19 words across 4 lines.

How many followers does Jade | Sober Lifestyle Blogger have?

Jade | Sober Lifestyle Blogger has 13,914 followers on Instagram (13.9K). Jade | Sober Lifestyle Blogger follows 1,139 accounts, so the audience is roughly 12 times the size of the list followed. Jade | Sober Lifestyle Blogger has built a substantial archive of 920 posts.

What is Jade | Sober Lifestyle Blogger's engagement rate?

Jade | Sober Lifestyle Blogger's engagement rate on Instagram is 2.97%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 34 followers. Comments stay close to likes on Jade | Sober Lifestyle Blogger's posts, at 395 likes and 53 comments on average, about 7.5 likes per comment.

What does Jade | Sober Lifestyle Blogger post about on Instagram?

Flinque files Jade | Sober Lifestyle Blogger under 4 categories, led by Digital creator and followed by Lifestyle, Blog personal and Digital Creator. Of the 10 most recent posts shown for Jade | Sober Lifestyle Blogger, 6 are single images, 3 are videos and 1 is a carousel. The 10 recent Instagram captions Flinque holds for Jade | Sober Lifestyle Blogger repeatedly use the words sobriety, life, everything, alcohol and first. Jade | Sober Lifestyle Blogger's captions carry hashtags such as #scottishandsober, #sobermilestones and #aberdeenevents. Jade | Sober Lifestyle Blogger writes those captions mainly in English. Jade | Sober Lifestyle Blogger keeps 8 story highlights, which open with a free Flinque account.

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Jade | Sober Lifestyle Blogger's contact details are not published on Flinque's public profile. Brands with a free Flinque account can shortlist Jade | Sober Lifestyle Blogger and use Flinque's outreach tools wherever a contact route is on file.

Jade | Sober Lifestyle Blogger's own Instagram profile is the one outbound link Flinque publishes for the account.

Public profile data sourced from Instagram. Flinque is not affiliated with Jade | Sober Lifestyle Blogger.

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