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RUIIA

Beauty, cosmetic & personal care
@ruiiakyoto
Timeless Japanese Skincare Made in Japan As seen in VOGUE Shop Now ↓
  • Beauty & Skincare
  • Following 135
  • Followers 5.3K
  • Engagement 2.32%
  • Avg comments 41

About RUIIA

RUIIA (@ruiiakyoto) is a Beauty, cosmetic & personal care creator on Instagram, also filed under Beauty & Skincare. The account has 5,292 followers and 139 published posts. Recent posts average 84 likes and 41 comments, an engagement rate of 2.32%.

RUIIA belongs to the nano tier, the band usually drawn between 1,000 and 10,000 followers. Set against 135 accounts followed, the audience works out to about 39 followers per account RUIIA follows. RUIIA carries Instagram's verified badge and is set up as an Instagram business account. Flinque files RUIIA under Beauty, cosmetic & personal care, with Beauty & Skincare as a secondary category.

The Instagram bio for RUIIA runs to 12 words across 4 lines. The latest activity Flinque has on record for RUIIA dates from May 2026.

Story Highlights

Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.

139 Posts

Of the 10 most recent posts shown for RUIIA, 6 are single images and 4 are videos. That mix leans toward single images. 139 published posts give RUIIA a moderate archive on Instagram. Against the audience, that is roughly 38 followers for each post published. RUIIA also keeps 13 story highlights on the profile. All 10 carry captions, averaging 74 words each. The captions are written mainly in English. Words that recur across them include sakura, kyoto, cream, april and season. The captions tag #londonpopups, #london2026, #londondiary, #londonevents and #jbeauty.

Smooth as silk, the Serum glides beautifully and absorbs quickly, delivering powerful antioxidants whilst boosting elasticity and firmness.
Silky, cushiony and designed to absorb beautifully into the skin. Firm and protected skin starts with the Ruiia Serum, the Anti-Aging Veil.
Early May marks first flush season in Kyoto. Young tea leaves, at their peak concentration of antioxidants of EGCG, are cherished for helping protect against environmental stress and supporting a clearer, more luminous-looking complexion.

We only use first flush tea leaves in our products, the first harvest of the season, typically the most prized picking in a cycle that may occur three to four times a year. Harvested in early spring, these young leaves represent the plant’s most tender, nutrient-rich new growth.
Powered by peptides and skin-loving actives for a smooth, hydrated finish. For skin that wants to feel lighter this season.
Thank you to everyone who joined our pop up at WA cafe 🫶✨ it’s the last couple of days to enter the giveaway in our last past to enjoy Sakura cakes and win the Ruiia cream
Missed the Sakura Experience in store, or hoping for another moment to win?

We’re delighted to share that the experience continues online.

In collaboration with RUIIA, you now have another opportunity to receive The Cream by Ruiia Kyoto, infused with sakura extract, along with a £15 gift voucher to enjoy our sakura cakes at WA cafe. A pairing of flavour and radiance, inspired by the season.

To enter:

- Like this post
- Follow and
- Tag a friend who would love the Sakura Experience (One entry per comment)

Entries close on 22nd April.

Winners will be announced on 23rd April.

Good luck!

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#wacafelondon #ruiiakyoto #sakura #sakuracherryblossom #japan
and Japanese skincare brand are collaborating for a special cherry blossom pop up this weekend 🌸💖

🗓️ Friday 10th - Sunday 12th April
📍 WA Cafes Marylebone, Covent Garden and Ealing Broadway

🌟 Buy one of the two Sakura-inspired desserts (Sakura tiramisu and Sakura roll) and you’ll be entered into an instant prize draw to win The Cream by Ruiia Kyoto.
🌟 The Cream’s core ingredients are sakura, honey and onsen-sui
🌟 Use code WA15 for 15% off the full collection at
🌟 Support an amazing new start up skincare brand specialising in clean ingredients farmed directly in Kyoto 💖

#LondonPopUps #London2026 #Londondiary #Londonevents #jbeauty • cherry blossom pop up • What to do in London • Shopping • Skincare • Food and drink • London events • London experiences • Limited time London events • What’s happening in London in April • London April 2026 • What’s on in London • Spring in London •
Ruiia had the pleasure of meeting the iconic Kelly Rutherford, and listen to her fascinating stories 🫶
ad Sakura season just landed in London… and it comes with a glow-up 🌸✨

WA Cafe has teamed up with Ruiia Kyoto for a limited 3-day pop-up (April 10–12) across Marylebone, Covent Garden & Ealing — and it’s giving full Kyoto energy 🇯🇵

Order a Sakura tiramisu or Sakura roll and you’ll be entered into a giveaway to WIN “The Cream” by Ruiia Kyoto 🎁

We’re talking:
🌸 Sakura extract for radiance
🍯 Kyoto honey for deep hydration
💧 Onsen-sui for that plump, glass-skin finish

The whole setup is calm, minimal, and seriously aesthetic — think soft pink tones, Japanese café vibes, and skincare meets dessert in the best way.

Even better… use code WA15 for 15% off on their website 👀

Perfect little weekend plan if you want something different (and lowkey luxurious) in London.

#londonpopups #londonfood #londoncafe #thingstodoinlondon #londonforless
and Japanese skincare brand are collaborating for a special cherry blossom pop up this weekend 🌸

🗓️ Friday 10th - Sunday 12th April
📍 WA Cafes Marylebone, Covent Garden and Ealing Broadway

🌟 Buy one of the two Sakura-inspired desserts (Sakura tiramisu and Sakura roll) and you’ll be entered into an instant prize draw to win The Cream by Ruiia Kyoto. The Cream’s core ingredient is Sakura 🌸 farmed in Kyoto

#LondonPopUps #London2026 #Londondiary #Londonevents #jbeauty • cherry blossom pop up • What to do in London • Shopping • Skincare • Food and drink • London events • London experiences • Limited time London events • What’s happening in London in April • London April 2026 • What’s on in London • Spring in London •

Thumbnails are unavailable for 10 of these 10 posts. Open a tile to view the post on Instagram.

RUIIA's engagement

RUIIA's engagement rate on Instagram is 2.32%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 43 followers. Comments stay close to likes on RUIIA's posts, at 84 likes and 41 comments on average, about 2 likes per comment.

Engagement rate

2.32%

Avg likes
84
Avg comments
41
Interactions : followers
1 : 43

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Age & Gender

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Audience Location

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Primary Language

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Audience Interests

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Authenticity

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Audience Quality Score

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Brand Affinity

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Content Strategy

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Commercial Insights

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Industry Fit

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Research RUIIA further

Flinque ranks Instagram creators in Beauty & Skincare, categories RUIIA is filed under, and its free tools measure the same figures for any public account.

Frequently asked questions

These answers about RUIIA are generated from the Instagram profile data Flinque holds for the account.

Who is RUIIA?

RUIIA (@ruiiakyoto) is a Beauty, cosmetic & personal care creator on Instagram, also filed under Beauty & Skincare. RUIIA carries Instagram's verified badge and is set up as an Instagram business account. The Instagram bio for RUIIA runs to 12 words across 4 lines.

How many followers does RUIIA have?

RUIIA has 5,292 followers on Instagram (5.3K). Set against 135 accounts followed, the audience works out to about 39 followers per account RUIIA follows. 139 published posts give RUIIA a moderate archive on Instagram.

What is RUIIA's engagement rate?

RUIIA's engagement rate on Instagram is 2.32%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 43 followers. Comments stay close to likes on RUIIA's posts, at 84 likes and 41 comments on average, about 2 likes per comment.

What does RUIIA post about on Instagram?

Flinque files RUIIA under Beauty, cosmetic & personal care, with Beauty & Skincare as a secondary category. Of the 10 most recent posts shown for RUIIA, 6 are single images and 4 are videos. The 10 recent Instagram captions Flinque holds for RUIIA repeatedly use the words sakura, kyoto, cream, april and season. RUIIA's captions carry hashtags such as #londonpopups, #london2026 and #londondiary. RUIIA writes those captions mainly in English. RUIIA keeps 13 story highlights, which open with a free Flinque account.

How do I contact RUIIA for a collaboration?

RUIIA's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist RUIIA and use Flinque's outreach tools wherever a contact route is on file.

RUIIA's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.

Public profile data sourced from Instagram. Flinque is not affiliated with RUIIA.

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