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Root 31 (@root31), Instagram profile photo
Verified on Instagram

Root 31

Shopping & retail
@root31
Houseplant shop in a revitalized 1970’s beauty. OPEN: Wednesday-Sunday 10am-6pm. . CLOSED: Monday & Tuesday
  • Personal Goods & General Merchandise Stores
  • eCommerce/DTC
  • Beauty & Skincare
  • Cosmetics
  • Shopping & Retail
  • Following 950
  • Followers 8.3K
  • Engagement 1.19%
  • Avg comments 2

About Root 31

Root 31 (@root31) is a Shopping & retail creator on Instagram, also filed under Personal Goods & General Merchandise Stores and eCommerce/DTC. The account has 8,313 followers and 668 published posts. Recent posts average 77 likes and 2 comments, an engagement rate of 1.19%.

Root 31 belongs to the nano tier, the band usually drawn between 1,000 and 10,000 followers. Root 31 follows 950 accounts, so the audience is roughly 8.8 times the size of the list followed. Root 31 is set up as an Instagram business account. Flinque files Root 31 under 6 categories, led by Shopping & retail and followed by Personal Goods & General Merchandise Stores, eCommerce/DTC, Beauty & Skincare, Cosmetics and Shopping & Retail.

The Instagram bio for Root 31 runs to 13 words across 4 lines. The latest activity Flinque has on record for Root 31 dates from June 2025.

Story Highlights

Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.

668 Posts

Of the 10 most recent posts shown for Root 31, 5 are single images, 3 are carousels and 2 are videos. No single format accounts for most of them. Root 31 has built a substantial archive of 668 posts. Against the audience, that is roughly 12 followers for each post published. Root 31 also keeps 9 story highlights on the profile. All 10 carry captions, averaging 58 words each. The captions are written mainly in English. Words that recur across them include every, shop, first, plants and excited.

We’re super excited about all the grab and go Valentines gifts we have this year! We now are carrying select bars from πŸ«πŸ’Œ

Flavors Available:
-Rainer Cherry (Dark Chocolate)
-Peanut Butter Banana Affair (White + Dark Choc.)
-Nutbutter Pretzel (Milk Chocolate)
-Block Party Brownie (White + Dark Choc.)
-Heat & Honey (Milk Chocolate)
As well as a mixed box including 6 different bonbons.

These are available in store now or you can preorder for pick up on our website.

Open 10am-6pm Wed-Sun
It’s time to get those Valentine's Day orders in!! You can call the shop during our business hours or place an order online via our website! πŸ’˜

Our Build Your Own Stem Bar will be open if you prefer to create your own bouquet. Limited grab-and-gos will be first come first serve. Thinking outside the bouquet this year? No problem! We have plants, chocolate, books, cards, candles, bath products, and more for your loved one.
We are so excited to host our first free community event tonight!! Reminder: every participating individual will receive one coupon for 25% off a brand-new in-store puzzle. We just restocked, so you can use those coupons!

Community is more important now than ever. We'd love to see you there! πŸ’šπŸ§©

Event hours: 5pm-8pm
Friendly reminder from your local plant nerds: if you need a coat, your plants need a coat! It may sound silly, but truly even the slightest exposure in freezing temps can damage your plant.

We have plenty more than plants to shop while we hold out for warmer weather. If your spring fever has kicked in early and you need that plant, keep your car warm, and take that baby straight home after purchase.

See our stories for new (non-plant) items we have in! We are obsessed with these new fabric frames (twig not included)! πŸ˜‰
Philo Golden Crocodile 🐊

Philodendron Care
-water every 2-3 weeks
-bright indirect light to filtered direct
-fertilize March-Nov every other watering
-well draining soil
-moderate-higher humidity

We are open 10am-6pm
We’re always excited to offer a beginner size of some crazy-cool plants that normally carry a higher price tag. These 3” Boobie and Spiralis cacti are perfect starters for your collection while avoiding sticker shock!
Syngonium albo totems are in the shop now! A perfect addition to your variegated collection.

Syngonium Care:
-water every 2-3 weeks (leaves will slightly droop when thirsty)
-bright indirect light
-regular house hold humidity is tolerated
-well-draining potting soil
-toxic to pets
Thursday Jan 29th marks our first swap event for 2026! We will have some light snacks and refreshments, a few community puzzles to build, a speed puzzle game, and overall hang time with fellow puzzle nerds πŸ€“

This is a free event for the community!

Tickets will be given for every puzzle brought to the swap. For example, bring 5 puzzles, get 5 tickets for new-to-you puzzles! Only puzzles in good condition with *ALL* of the pieces may be swapped. We will also have a πŸ†“ table for puzzles you can donate with missing pieces or slightly more than gently-loved. ☺️

All swap participants will also receive a coupon for 25% off any new puzzle at the shop! πŸ§©πŸ’š
How would we get through January without some green? Our little oasis is full and a perfect stop if you need a breath of fresh air. 🌿
Heres to a year enjoying this property and its small joys, like the rain falling on the greenhouse.

Root 31's engagement

Root 31's engagement rate on Instagram is 1.19%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 84 followers. An average post collects 77 likes and 2 comments, close to 39 likes for each comment.

Engagement rate

1.19%

Avg likes
77
Avg comments
2
Interactions : followers
1 : 84

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Age & Gender

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Audience Location

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Primary Language

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Audience Interests

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Authenticity

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Audience Quality Score

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Brand Affinity

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Content Strategy

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Commercial Insights

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Industry Fit

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Research Root 31 further

Flinque ranks Instagram creators in Shopping & retail, Personal Goods & General Merchandise Stores, eCommerce/DTC and Beauty & Skincare, categories Root 31 is filed under, and its free tools measure the same figures for any public account.

Frequently asked questions

These answers about Root 31 are generated from the Instagram profile data Flinque holds for the account.

Who is Root 31?

Root 31 (@root31) is a Shopping & retail creator on Instagram, also filed under Personal Goods & General Merchandise Stores and eCommerce/DTC. Root 31 is set up as an Instagram business account. The Instagram bio for Root 31 runs to 13 words across 4 lines.

How many followers does Root 31 have?

Root 31 has 8,313 followers on Instagram (8.3K). Root 31 follows 950 accounts, so the audience is roughly 8.8 times the size of the list followed. Root 31 has built a substantial archive of 668 posts.

What is Root 31's engagement rate?

Root 31's engagement rate on Instagram is 1.19%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 84 followers. An average post collects 77 likes and 2 comments, close to 39 likes for each comment.

What does Root 31 post about on Instagram?

Flinque files Root 31 under 6 categories, led by Shopping & retail and followed by Personal Goods & General Merchandise Stores, eCommerce/DTC, Beauty & Skincare, Cosmetics and Shopping & Retail. Of the 10 most recent posts shown for Root 31, 5 are single images, 3 are carousels and 2 are videos. The 10 recent Instagram captions Flinque holds for Root 31 repeatedly use the words every, shop, first, plants and excited. Root 31 writes those captions mainly in English. Root 31 keeps 9 story highlights, which open with a free Flinque account.

How do I contact Root 31 for a collaboration?

Root 31's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist Root 31 and use Flinque's outreach tools wherever a contact route is on file.

Root 31's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.

Public profile data sourced from Instagram. Flinque is not affiliated with Root 31.

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