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Redken (@redken), Instagram profile photo
Verified on Instagram

Redken

Beauty, cosmetic & personal care
@redken
Powered by science. Prescribed by pros. Established 1960 @redkenpro #1 Professional hair brand in the USA New York City
  • Beauty & Skincare
  • Following 168
  • Followers 161.8K
  • Engagement 51.65%
  • Avg comments 212

About Redken

Redken (@redken) is a Beauty, cosmetic & personal care creator on Instagram, also filed under Beauty & Skincare. The account has 161,826 followers and 309 published posts. Recent posts average 100,037 likes and 212 comments, an engagement rate of 51.65%.

An audience of 161.8K puts Redken in the mid-tier, between 100,000 and 1 million followers. Set against 168 accounts followed, the audience works out to about 963 followers per account Redken follows. Redken is set up as an Instagram business account. Flinque files Redken under Beauty, cosmetic & personal care, with Beauty & Skincare as a secondary category.

The Instagram bio for Redken runs to 19 words across 4 lines. The bio mentions @redkenpro. The latest activity Flinque has on record for Redken dates from October 2025.

Story Highlights

Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.

309 Posts

Of the 10 most recent posts shown for Redken, 6 are single images, 3 are videos and 1 is a carousel. That mix leans toward single images. 309 published posts give Redken a moderate archive on Instagram. Against the audience, that is roughly 524 followers for each post published. Redken also keeps 12 story highlights on the profile. All 10 carry captions, averaging 17 words each. The captions are written mainly in English. Words that recur across them include soft, hair, color, shine and acidic.

Help your hair recover from the stress of the holidays with All Soft Argan-6 Oil.

Moisture, shine, strength, frizz reduction, heat protection - everything your hair needs to destress.
The secret to extreme shine? Acidic Color Gloss-In Mask + Shades EQ Gloss. Acidic Color Gloss-In Mask will help extend your hair color and offer that wow-worthy shine.✨ 🖤

Color by
Want the look? All Soft is the key.
Up close and personal with All Soft.
Mega Soft for MEGA curls.
Fast-drying, 24-hour hold spray made for use all night long.​
Consider this your new hair obsession. created this glossy look with our Acidic Color Gloss Shampoo + Conditioner. A quick prime with our Quick Blowout Spray ensured a flawless foundation. Your best hair, elevated.
Self-care is always a priority, and ABC is always a part of it.
Colder months are no match for the moisture provided by All Soft Argan Oil.

📸:
Redken proudly presents: Leave It In, starring Brand Ambassador 💋 Leave your damage at the door and enjoy the show!

Redken's engagement

Redken's engagement rate on Instagram is 51.65%, over 6%, more than 6 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 2 followers. Likes outnumber comments by roughly 472 to 1, with 100,037 likes and 212 comments on an average post, so most reactions are taps rather than replies.

Engagement rate

51.65%

Avg likes
100K
Avg comments
212
Interactions : followers
1 : 2

Lookalike Creators

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Age & Gender

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Audience Location

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Primary Language

Unlocking shows the languages this audience uses most in comments, interactions and the content it consumes.

Audience Interests

Unlocking lists the topics and categories this audience follows and engages with most often across the platform.

Authenticity

Unlocking scores how genuine the audience is, flagging fake, inactive or bot followers found in engagement patterns.

Audience Quality Score

Unlocking gives one overall audience quality score combining authenticity, engagement, follower activity and audience relevance.

Brand Affinity

Unlocking names the brands this audience already follows, mentions or engages with across social platforms.

Content Strategy

Unlocking breaks down the content pillars, tone and visual style this creator uses, and which formats perform best.

Commercial Insights

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Industry Fit

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Research Redken further

Flinque ranks Instagram creators in Beauty, cosmetic & personal care and Beauty & Skincare, categories Redken is filed under, and its free tools measure the same figures for any public account.

Frequently asked questions

These answers about Redken are generated from the Instagram profile data Flinque holds for the account.

Who is Redken?

Redken (@redken) is a Beauty, cosmetic & personal care creator on Instagram, also filed under Beauty & Skincare. Redken is set up as an Instagram business account. The Instagram bio for Redken runs to 19 words across 4 lines.

How many followers does Redken have?

Redken has 161,826 followers on Instagram (161.8K). Set against 168 accounts followed, the audience works out to about 963 followers per account Redken follows. 309 published posts give Redken a moderate archive on Instagram.

What is Redken's engagement rate?

Redken's engagement rate on Instagram is 51.65%, over 6%, more than 6 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 2 followers. Likes outnumber comments by roughly 472 to 1, with 100,037 likes and 212 comments on an average post, so most reactions are taps rather than replies.

What does Redken post about on Instagram?

Flinque files Redken under Beauty, cosmetic & personal care, with Beauty & Skincare as a secondary category. Of the 10 most recent posts shown for Redken, 6 are single images, 3 are videos and 1 is a carousel. The 10 recent Instagram captions Flinque holds for Redken repeatedly use the words soft, hair, color, shine and acidic. Redken writes those captions mainly in English. Redken keeps 12 story highlights, which open with a free Flinque account.

How do I contact Redken for a collaboration?

Redken's contact details are not published on Flinque's public profile. The Instagram bio links to 5 external sites, and a free Flinque account opens those links. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist Redken and use Flinque's outreach tools wherever a contact route is on file.

Redken's own Instagram profile is the one outbound link Flinque publishes for the account, and the 5 bio links open after signing up.

Public profile data sourced from Instagram. Flinque is not affiliated with Redken.

Unlock Redken's audience data