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Purple Urchin (@purpleurchin_), Instagram profile photo
Verified on Instagram

Purple Urchin

Beauty, cosmetic & personal care
@purpleurchin_
🌱 Small batch self-care products 🐇 Cruelty-free, vegetarian, and vegan ingredients 🍁 Handmade in Ottawa, ON Visit our store or ↓ shop online!
  • Following 1.4K
  • Followers 7.8K
  • Engagement 0.35%
  • Avg comments 6

About Purple Urchin

Purple Urchin (@purpleurchin_) is a Beauty, cosmetic & personal care creator on Instagram. The account has 7,843 followers and 1,072 published posts. Recent posts average 26 likes and 6 comments, an engagement rate of 0.35%.

Purple Urchin belongs to the nano tier, the band usually drawn between 1,000 and 10,000 followers. Purple Urchin follows 1,379 accounts, so the audience is roughly 5.7 times the size of the list followed. Purple Urchin is set up as an Instagram business account. Flinque files Purple Urchin under a single category, Beauty, cosmetic & personal care.

The Instagram bio for Purple Urchin runs to 19 words across 4 lines. Emoji sit alongside the words. The latest activity Flinque has on record for Purple Urchin dates from November 2025.

Story Highlights

Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.

1,072 Posts

Of the 10 most recent posts shown for Purple Urchin, 5 are videos, 4 are single images and 1 is a carousel. No single format accounts for most of them. Purple Urchin has built a substantial archive of 1,072 posts. Against the audience, that is roughly 7.3 followers for each post published. Purple Urchin also keeps 3 story highlights on the profile. All 10 carry captions, averaging 73 words each. The captions are written mainly in English. Words that recur across them include soap, skin, products, madeincanada and create. The captions tag #madeincanada, #naturalfacecream, #naturalskincare, #handcraftedskincare and #ottawabusiness.

Dull, lifeless skin? Not on our watch. 😘

Complexion Perfecting cream, with its dullness banishing, dark spot fading, and collagen boosting properties, will keep your skin looking healthy, dewy, and radiant no matter what comes your way.

Featuring:

🍊 Vitamin C
✨️ Niacinamide
💧 Hyaluronic acid
🫐 Alpha-arbutin
💫 Licorice root
🧆 Shea butter
🌵 Aloe vera

#brighteningcream #collagenboosting #madeincanada #naturalfacecream #vitamincskincare
Ultra moisturizing Extreme Cream harnesses the power of plant butters and oils in a waterless face cream that keeps skin feeling nourished and soft from dusk till dawn.

#alldayhydration #naturalskincare #naturalfacecream #madebyhand #nourishingcream
Take a peek at how we create the products that will make your holiday season special 🎄🎁✨️

We're still working on fresh batches as our current stock starts to run low.

Over the past three days we've made more Lumberjack beard oil, Black Pepper & Birch sore muscle rub, Lavender bath salts, Chill Out foot soak, Lilac botanical lotion, and packaged more Assorted Soap Ends.

#smallbatches #madeincanada #handcraftedgifts #naturalskincare #wellnessgifts
❄️🎄 It's the first day of the last full week we're open before Christmas, and it's going to be a busy one!

We've been restocking regularly as we run out of products and gift sets to make sure you can get your favourite gift items. ✨️🎁

We have sooo many bars of soap to wrap, it's going to be non-stop hand wrapping and labelling for the next couple of days.

#ottawagifts #localottawa #shopsmallottawa #handmadesoap #handcraftedskincare
10 days to go! The Christmas countdown is on 🎄☃️🎁

#ottawabusiness #ottawamakers #handmadeottawa #613shopping #supportlocal613
Warning: our liquid castile soap and botanical lotion combo may cause excessive happiness and hydration (even in cold Canadian winters)🧴🫧

#plantbasedskincare #hydratinglotion #handcare #madeincanada #dryhands
Face wash for normal to oily and acne prone skin that’s gentle enough for sensitive skin too.

#naturalfacewash #facecleanser #handcraftedskincare #plantbasedskincare
✨ Introducing $15 Flat Rate Shipping! ✨

All orders under $150 now ship for just $15—anywhere in Canada! 🇨🇦

Enjoy FREE shipping on orders of $150 or more (after discounts and before tax). 🚚💨

Shop now:

#buycanadian #madeinottawa #madeinontario #shopcanada #canadamade 🎁 🛍️
Hi, I'm Rebecca, founder and owner of Purple Urchin.

I started Purple Urchin many many years ago because I wanted to create a product I could sell that allowed me to be creative, while also being a useful product everyone needs (soap) and not cluttering up landfills (soap washes away!). Over time, Purple Urchin's product range expanded when customers kept asking for other natural products, which couldn't be easily found in stores at the time. I've always focused on creating products that are high quality, as natural as possible, that perform as well as (if not better than) commercial synthetic based products, and that smell great and feel nice when using. Being a life-long vegetarian, our products have always been plant-based and vegetarian, and many are fully vegan.

Purple Urchin products are still made by me, here in Ottawa. Most are made from scratch, some are made using bases that I then customize. I also handle almost every other behind-the-scenes aspect of the business myself, from product packaging and labelling, product formulation and development, label design, finance, admin, ingredient and material sourcing and purchasing, inventory, wholesale, website updates, copywriting, some of the social media, answering emails, advertising, you name it, I do it.

This business is a huge part of my life, and I'm so thankful for all of our loyal customers and everyone who has supported us past, present, and future.

(Fun fact, I made my first batch of soap almost exactly 20 years ago, in November 2005!)

Photo by

#ottawabusiness #yow #canadianbusiness #ottawalife #smallbatchskincare
Each bar of Purple Urchin soap is thoughtfully handcrafted from scratch with the utmost attention to detail. Pure olive oil, creamy coconut oil, and golden canola oil are artfully blended and saponified to create a silky, gentle formula—ideal even for the most sensitive skin. To this luxurious base, we infuse exquisite essential oils or premium, phthalate-free and paraben-free fragrance oils, imparting captivating aromas that linger delicately.

Every batch is then lovingly hand-cut, hand-stamped, and allowed to cure undisturbed for approximately four weeks, ensuring a beautifully hardened bar. We meticulously hand-trim away any rough edges before each soap is individually wrapped by hand, ready for you to enjoy.

Crafting this stunning soap truly is a labour of love—and a joy we are proud to share.

#handcraftedsoap #palmfree #coldprocesssoap #artisansoaps #naturalbarsoap

Purple Urchin's engagement

Purple Urchin's engagement rate on Instagram is 0.35%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 286 followers. Comments stay close to likes on Purple Urchin's posts, at 26 likes and 6 comments on average, about 4.3 likes per comment.

Engagement rate

0.35%

Avg likes
26
Avg comments
6
Interactions : followers
1 : 286

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Age & Gender

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Audience Location

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Primary Language

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Audience Interests

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Authenticity

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Audience Quality Score

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Brand Affinity

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Content Strategy

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Industry Fit

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Research Purple Urchin further

Flinque ranks Instagram creators in Beauty, cosmetic & personal care, categories Purple Urchin is filed under, and its free tools measure the same figures for any public account.

Frequently asked questions

These answers about Purple Urchin are generated from the Instagram profile data Flinque holds for the account.

Who is Purple Urchin?

Purple Urchin (@purpleurchin_) is a Beauty, cosmetic & personal care creator on Instagram. Purple Urchin is set up as an Instagram business account. The Instagram bio for Purple Urchin runs to 19 words across 4 lines.

How many followers does Purple Urchin have?

Purple Urchin has 7,843 followers on Instagram (7.8K). Purple Urchin follows 1,379 accounts, so the audience is roughly 5.7 times the size of the list followed. Purple Urchin has built a substantial archive of 1,072 posts.

What is Purple Urchin's engagement rate?

Purple Urchin's engagement rate on Instagram is 0.35%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 286 followers. Comments stay close to likes on Purple Urchin's posts, at 26 likes and 6 comments on average, about 4.3 likes per comment.

What does Purple Urchin post about on Instagram?

Flinque files Purple Urchin under a single category, Beauty, cosmetic & personal care. Of the 10 most recent posts shown for Purple Urchin, 5 are videos, 4 are single images and 1 is a carousel. The 10 recent Instagram captions Flinque holds for Purple Urchin repeatedly use the words soap, skin, products, madeincanada and create. Purple Urchin's captions carry hashtags such as #madeincanada, #naturalfacecream and #naturalskincare. Purple Urchin writes those captions mainly in English. Purple Urchin keeps 3 story highlights, which open with a free Flinque account.

How do I contact Purple Urchin for a collaboration?

Purple Urchin's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist Purple Urchin and use Flinque's outreach tools wherever a contact route is on file.

Purple Urchin's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.

Public profile data sourced from Instagram. Flinque is not affiliated with Purple Urchin.

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