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Purdey (@purdeylauraa), Instagram profile photo
Verified on Instagram

Purdey

Digital creator
@purdeylauraa
Raising a tiny human & a small business 🤍 Surviving on lists & lattes ☕️ Founder of @motherwell.app 📍UK ✉️
  • Travel
  • Following 2.7K
  • Followers 28.9K
  • Engagement 2.39%
  • Avg comments 27

About Purdey

Purdey (@purdeylauraa) is a Digital creator creator on Instagram, also filed under Travel. The account has 28,867 followers and 1,108 published posts. Recent posts average 87 likes and 27 comments, an engagement rate of 2.39%.

With 28.9K followers, Purdey is a micro creator by the common 10,000 to 100,000 definition. Purdey follows 2,668 accounts, so the audience is roughly 11 times the size of the list followed. Purdey uses an Instagram professional account. Flinque files Purdey under Digital creator, with Travel as a secondary category.

The Instagram bio for Purdey runs to 16 words across 4 lines. The bio mentions @motherwell.app. The latest activity Flinque has on record for Purdey dates from October 2026.

Story Highlights

Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.

1,108 Posts

Of the 10 most recent posts shown for Purdey, 6 are carousels, 3 are videos and 1 is a single image. That mix leans toward carousels. Purdey has built a substantial archive of 1,108 posts. Against the audience, that is roughly 26 followers for each post published. Purdey also keeps 1 story highlight on the profile. All 10 carry captions, averaging 112 words each. The captions are written mainly in English. Words that recur across them include toddler, life, mumlife, motherhood and it’s. The captions tag #mumlife, #relatablemum, #mummakeup, #everydaymakeuproutine and #5minutemakeup.

A morning routine ☕️

I’m blessed with a toddler who doesn’t like an early start 😂 so I usually have a slow wake up & try to make time for some ‘me things’ before going into see Hugo 🩵

This morning was taking my supplements (a non-negotiable), putting the sheets on to wash, trying some new products & a quick stretch/pilates with which I’m trying to get back into

Then my favourite part: going in & wishing Hugo a good morning followed by reading books before getting ready for the day

What’s your favourite part of your morning?

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Morning routine, mum life, toddler mum, routines, SAHM, motherhood, fill your cup
Thank goodness for ‘s minimalist stick helping to revive my super tired & full of cold mum face 👏

I haven’t stopped reaching for this on the days I wear makeup because it’s so creamy & easy to use 😍 I adore the mid coverage and buildability of it if I want to cover more of my dark circles or uneven skin tone

Paired with my basic everyday makeup steps, this has become a key item in my 5-minute mum makeup routine

❤️

Easy makeup, everyday makeup, mum makeup routine, simple makeup routine, foundation stick, Merit Beauty

#mummakeup #everydaymakeuproutine #5minutemakeup #quickmakeup #easymakeuptips
Month one as a full time mum & business owner ✨

Some might think these numbers are small, but for me, the fact that 70 mums have hit download reinforces the need for this app 👏 8 of them have also chosen to pay to keep using which is incredible in our first month 🥹

I built the app out of a personal need for it and now that other mums are also finding it helpful is so rewarding! As our community grows, I’ll be constantly improving it using your feedback to make sure it’s something that really makes it easy to remember, organise & plan time for ourselves 💕

With everything in one place:
• baby tracking/organising
• a weekly planner
• habit tracker & self care reminders
• recipe ideas & meal planner
• shopping & budget tracker
• & more

Thank you so much to everyone for your support so far! Here’s to month 2!

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Mum founder, organisation, productivity, female founder, mum app, motherhood, planning app

#mumbusiness #smallbusinesswomen #planningapp #plannerinspo #smallbusiness
I’m genuinely that person who’ll be annoyed at herself day after day for not working out

Even though I’m a full time mum, looking after a toddler, while 7.5 months pregnant 😅 oh and have just launched a business!

This is because it’s something I want to do but can’t find the energy for it

So instead of expecting myself to be able to keep to a daily Pilates routine, I’m trying to make small realistic changes that mean I still do Pilates now and then without unachievable standards

Part of it is becoming ok with the fact that I don’t have as much time and energy for it as I’d like

And part of it is knowing something is better than nothing 💕

I have loved following for simple, achievable and quick Pilates workouts - she has so much on her page and her membership has everything you could ever need for finding your rhythm with home Pilates 🧘🏻‍♀️

If you’re a busy mum and have been wanting to move your body more but just can’t find a routine with it, save this as a little reminder 💭 maybe it’s trying to make a routine that’s the issue. Maybe it needs to be more fluid because our lives and energy levels aren’t as predictable right now

Let’s stop putting pressure on doing everything at 100% and know that giving 10% to part of our lives is more than enough sometimes ✨

.

#relatablemum #mumlife #ukmums #sahmomlife #pilatesmum
Moments I’ll be able to treasure forever thanks to my bestie 🩵☁️

If you know a mum, never hesitate to film her with her babies, it’ll mean more to her than you know 💕

.

Mum life, relatable mum, toddler mum, motherhood, motherhood journey, positive mindset, present mum, SAHM, full time mum, stay at home mum

#mumlife #toddlermum #mumquotes #motherhoodthroughig #mumswithhustle
It can’t just be me? 💭

I’ve tried:

📎 time blocking
📎 a colour-coded Google calendar
📎 various notion templates hoping one sticks
📎 diaries designed by super organised people
📎 writing notes that end up all over the place, half on my phone in a complete mess and half on random paper that’s goodness knows where

And then I became a mum for the first time and it wasn’t that I suddenly got worse at organising. It’s that nothing I tried was ever built to hold everything that I have in my head in one given day

So I built the thing I actually needed. One place, not five. Baby and toddler tracking & planning, tasks, self-care, meals, shopping, activities, notes - all of it together, so my head has more space to feel calm

I’m not a “type A organised mum” yet. And definitely not a natural organiser. But this is how I’m actually getting there, and I built it so you can too

MotherWell is the app I made for exactly this. You can download it on the App Store now - link is in my bio if your brain’s living in 5 apps, random notes & 10 tabs too 💕

.

Family planner app, organised mum, organisation tips, mental load, mum life, type A mum, organised mum, relatable mum

#mumlife #relatablemum #organisedmum #organisationiskey #motherhoodlife
Believe in yourself - that stuff’s magic ✨

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Motivation, self love, productivity, motivational reels, motivational quotes, positive mindset
Cheating on M&S with whatever this is 🥕🥬🥒

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Casual outfit, neutral style, Zara outfit, pregnancy style

#neutraloutfits #pregnancystyle #zaratrousers

Quick bump photo in the mirror 🥹 he’s growingggg 🩵

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Casual outfit, neutral style, Zara outfit, pregnancy style

Cafe & work dates are few & far between these days but one of my favourite ways to spend time for me 💻

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Coffee shop in London, working from a cafe
Motherhood mindset shifts 💭

The thoughts that creeping on an ordinary Monday and what I’ve been swapping them for…

Save this for the next time you find it hard to switch off your intrusive thoughts 💕

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Mum life, motherhood, relatable mum, positive mindset

#mumsofinsta #motherhoodjourney #relatablemum #mumlife #mindsetshifts
Just me and bump for a day ☕️ (and my gorgeous bestie behind the camera)

I love my alone time but of course I can’t help but miss my little man Hugo 🩵

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Mum life, uk mums, toddler mum, mum style, what I wore today, pregnancy outfit

#mumlife #pregnancyoutfit #pregnantstyle #casualstyle #everydayoutfits

Purdey's engagement

Purdey's engagement rate on Instagram is 2.39%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 42 followers. Comments stay close to likes on Purdey's posts, at 87 likes and 27 comments on average, about 3.2 likes per comment.

Engagement rate

2.39%

Avg likes
87
Avg comments
27
Interactions : followers
1 : 42

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Primary Language

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Audience Interests

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Authenticity

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Research Purdey further

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Frequently asked questions

These answers about Purdey are generated from the Instagram profile data Flinque holds for the account.

Who is Purdey?

Purdey (@purdeylauraa) is a Digital creator creator on Instagram, also filed under Travel. Purdey uses an Instagram professional account. The Instagram bio for Purdey runs to 16 words across 4 lines.

How many followers does Purdey have?

Purdey has 28,867 followers on Instagram (28.9K). Purdey follows 2,668 accounts, so the audience is roughly 11 times the size of the list followed. Purdey has built a substantial archive of 1,108 posts.

What is Purdey's engagement rate?

Purdey's engagement rate on Instagram is 2.39%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 42 followers. Comments stay close to likes on Purdey's posts, at 87 likes and 27 comments on average, about 3.2 likes per comment.

What does Purdey post about on Instagram?

Flinque files Purdey under Digital creator, with Travel as a secondary category. Of the 10 most recent posts shown for Purdey, 6 are carousels, 3 are videos and 1 is a single image. The 10 recent Instagram captions Flinque holds for Purdey repeatedly use the words toddler, life, mumlife, motherhood and it’s. Purdey's captions carry hashtags such as #mumlife, #relatablemum and #mummakeup. Purdey writes those captions mainly in English. Purdey keeps 1 story highlight, which open with a free Flinque account.

How do I contact Purdey for a collaboration?

Purdey's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. Brands with a free Flinque account can shortlist Purdey and use Flinque's outreach tools wherever a contact route is on file.

Purdey's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.

Public profile data sourced from Instagram. Flinque is not affiliated with Purdey.

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