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Public Goods (@publicgoods), Instagram profile photo
Verified on Instagram

Public Goods

eCommerce/DTC
@publicgoods
Clean, sustainable essentials that work better, look better, and feel better in your home. 🏡 One tree planted for every order. 🌳
  • Grocery & Convenience Stores
  • Following 718
  • Followers 214.1K
  • Engagement 0.01%
  • Avg comments 1

About Public Goods

Public Goods (@publicgoods) is an eCommerce/DTC creator on Instagram, also filed under Grocery & Convenience Stores. The account has 214,112 followers and 3,584 published posts. Recent posts average 23 likes and 1 comment, an engagement rate of 0.01%.

An audience of 214.1K puts Public Goods in the mid-tier, between 100,000 and 1 million followers. Set against 718 accounts followed, the audience works out to about 298 followers per account Public Goods follows. Public Goods carries Instagram's verified badge and is set up as an Instagram business account. Flinque files Public Goods under eCommerce/DTC, with Grocery & Convenience Stores as a secondary category.

The Instagram bio for Public Goods runs to 20 words. Emoji sit alongside the words. The latest activity Flinque has on record for Public Goods dates from January 2026.

Story Highlights

Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.

3,584 Posts

Of the 10 most recent posts shown for Public Goods, 9 are single images and 1 is a carousel. That mix leans toward single images. With 3,584 posts published, Public Goods's archive runs well past the 2,000 mark. Against the audience, that is roughly 60 followers for each post published. Public Goods also keeps 9 story highlights on the profile. All 10 carry captions, averaging 29 words each. The captions are written mainly in English. Words that recur across them include little, ingredients, notice, essentials and cold.

Handmade by American soap makers who value precision, simplicity, and ingredients that speak for themselves.

You’ll notice top notes of fresh grapefruit and mandarin, followed by teakwood and moss.
Everyday essentials you actually like looking at. ✨
Cold weather does a number on skin. This is the body wash we keep in rotation all winter. ❄️

Sulfate-free, gentle on skin, and made with plant-based ingredients. A small daily reset when everything feels a little dry.
It’s the final week to get a taste of the x Vanilla Cloud white hot chocolate. Our cardamom and collagen powered hot drink will leave the menu on Sunday, Jan 18.

Come get a sip of this crowd favorite before it goes ☁️
One of those small swaps that quietly improves your routine. Our dental floss is made from natural silk with a plant-based wax coating, designed to glide easily without plastic. Paired with our bamboo toothbrush for a simpler, lower-waste bathroom setup.
After the holidays, there’s something grounding about slowing things down and resetting your space. Warm tile, soft light, and Public Goods products set the tone in the newly refreshed showers at.

Photos and design by ✨
Starting the year with better habits. 🤸‍♀️ This natural, aluminum-free deodorant spray is easy, effective, and made to keep up with workouts, errands, and long days out.
Cold weather calls for more moisture. A quick layer of foot cream keeps things smooth and comfortable all season.
Slow coffee, morning light, and a moment to wake up at your own pace. Our pour-over makes it easy to start the day a little more intentionally.
Thoughtful stays start with the little details. stocks their rooms with Public Goods essentials for a clean, minimalist touch guests always notice.

Public Goods's engagement

Public Goods's engagement rate on Instagram is 0.01%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 10,000 followers. An average post collects 23 likes and 1 comment, close to 23 likes for each comment.

Engagement rate

0.01%

Avg likes
23
Avg comments
1
Interactions : followers
1 : 10,000

Lookalike Creators

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Age & Gender

Unlocking shows how this audience splits across age bands and gender, charted from follower data.

Audience Location

Unlocking reveals the countries and cities where the most active followers of this account are concentrated.

Primary Language

Unlocking shows the languages this audience uses most in comments, interactions and the content it consumes.

Audience Interests

Unlocking lists the topics and categories this audience follows and engages with most often across the platform.

Authenticity

Unlocking scores how genuine the audience is, flagging fake, inactive or bot followers found in engagement patterns.

Audience Quality Score

Unlocking gives one overall audience quality score combining authenticity, engagement, follower activity and audience relevance.

Brand Affinity

Unlocking names the brands this audience already follows, mentions or engages with across social platforms.

Content Strategy

Unlocking breaks down the content pillars, tone and visual style this creator uses, and which formats perform best.

Commercial Insights

Unlocking shows collaboration types, an estimated pricing tier and a brand safety risk read for sponsored campaigns.

Industry Fit

Unlocking rates how well this creator and audience align with specific industry verticals and brand categories.

Research Public Goods further

Public Goods is listed in 1 Flinque ranking of Instagram creators, and the free tools beside it measure the same figures for any public account.

Frequently asked questions

These answers about Public Goods are generated from the Instagram profile data Flinque holds for the account.

Who is Public Goods?

Public Goods (@publicgoods) is an eCommerce/DTC creator on Instagram, also filed under Grocery & Convenience Stores. Public Goods carries Instagram's verified badge and is set up as an Instagram business account. The Instagram bio for Public Goods runs to 20 words.

How many followers does Public Goods have?

Public Goods has 214,112 followers on Instagram (214.1K). Set against 718 accounts followed, the audience works out to about 298 followers per account Public Goods follows. With 3,584 posts published, Public Goods's archive runs well past the 2,000 mark.

What is Public Goods's engagement rate?

Public Goods's engagement rate on Instagram is 0.01%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 10,000 followers. An average post collects 23 likes and 1 comment, close to 23 likes for each comment.

What does Public Goods post about on Instagram?

Flinque files Public Goods under eCommerce/DTC, with Grocery & Convenience Stores as a secondary category. Of the 10 most recent posts shown for Public Goods, 9 are single images and 1 is a carousel. The 10 recent Instagram captions Flinque holds for Public Goods repeatedly use the words little, ingredients, notice, essentials and cold. Public Goods writes those captions mainly in English. Public Goods keeps 9 story highlights, which open with a free Flinque account.

How do I contact Public Goods for a collaboration?

Public Goods's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist Public Goods and use Flinque's outreach tools wherever a contact route is on file.

Public Goods's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.

Public profile data sourced from Instagram. Flinque is not affiliated with Public Goods.

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