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Proto101 (@proto101official), Instagram profile photo
Verified on Instagram

Proto101

Shopping & retail
@proto101official
Sustainable, ethical wardrobe essentials. Better basics for a better planet. 🌱
  • Shopping & Retail
  • eCommerce/DTC
  • Following 1.3K
  • Followers 14.8K
  • Engagement 0.59%
  • Avg comments 9

About Proto101

Proto101 (@proto101official) is a Shopping & retail creator on Instagram, also filed under Shopping & Retail and eCommerce/DTC. The account has 14,785 followers and 1,020 published posts. Recent posts average 55 likes and 9 comments, an engagement rate of 0.59%.

With 14.8K followers, Proto101 is a micro creator by the common 10,000 to 100,000 definition. Proto101 follows 1,328 accounts, so the audience is roughly 11 times the size of the list followed. Proto101 is set up as an Instagram business account. Flinque files Proto101 under 3 categories, led by Shopping & retail and followed by Shopping & Retail and eCommerce/DTC.

The Instagram bio for Proto101 runs to 10 words. Emoji sit alongside the words. The latest activity Flinque has on record for Proto101 dates from August 2025.

Story Highlights

Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.

1,020 Posts

Of the 10 most recent posts shown for Proto101, 5 are videos, 3 are single images and 2 are carousels. No single format accounts for most of them. Proto101 has built a substantial archive of 1,020 posts. Against the audience, that is roughly 14 followers for each post published. Proto101 also keeps 9 story highlights on the profile. All 10 carry captions, averaging 80 words each. The captions are written mainly in English. Words that recur across them include small, store, holiday, shop and saturday. The captions tag #shopsmall, #seattlefashion, #sustainableclothing, #shoplocal and #smallbusinesssaturday.

Made With Care — A Valentine’s Pop-Up ❤️ Join us for an afternoon of thoughtful details and creative moments. Hand-drawn portraits, a design-your-own charm necklace bar, and our special Valentine’s Day collection by local artist and more. Come by and gather in good company to celebrate things made with care.

Details:
Saturday 2/7 | 12–4 PM
Proto101 store at 600 Pine St
✍️Hand-drawn portraits by
💎 Charm Bar jewelry by
👚Dip Dye clothing by +

#MadeWithCare #InGoodCompany #SeattlePopUp #seattleartist seattlefashion SlowFashion
Wear better. Buy less. We design fewer pieces, made to last—so your wardrobe feels lighter and more intentional. Slow fashion > Fast fashion.

#WearBetterBuyLess #SustainableFashion #SlowFashion #ConsciousCloset #EthicalFashion
Join us for a special Handmade Holiday Market Saturday 12/13. ✨Sip, shop, and customize all your Christmas gifts handmade by local makers, artists, and brands. Personalize your cozy sweats with complimentary embroidery for purchases over $125, design a charm necklace to match your vibe, and snack on tasty pastries. Plus, we’ll have holiday promotions on hoodies, jackets, and tees for everyone on your list. We can’t wait to see you!

Details:
Sat, 12/13 12-5pm
Proto101 store

Featuring local brands:
💍Charm Bar by
🪡Custom chainstitch embroidery by
🍪Conchas and season drinks by
🎨Hand-drawn cards and art by
🕯️Hand-poured candles by
👚Cozy clothing by
And more local small businesses at
🎉 See you tomorrow for the Proto101 Holiday Wellness Run & Gift Market!

Get ready to run, shop, and build community on Saturday, December 6th from 12-5pm at Proto101 for our first ever fun run. Kick start your weekend with a 2 mile run around downtown Seattle. Afterwards, shop small at our pop up gift market with live printing on hoodies, tees, and totes, snack and sip on tasty treats, and meet new friends. We are excited to be on this journey with you all, and we hope to see you there! 🚶‍♀️🏃‍♀️ 🎄

This event is free to attend. VIP tickets + custom graphic t-shirts for $40 available to pre-order.
💌 RSVP link in bio:

Featuring:
🎨 Live printing on hoodies, totes, and tees by
🍪 Conchas, coffee, and Mexican hot chocolate by
🕯️ Hand-poured candles by
🧧Holiday cards and stickers by
🔮 Tarot card reading and art at
🎁 Hand-made gifts and décor at
👚 Cozy clothing by
& more local brands
Winter windows at are getting festive and bright for the season. I wanted to evoke snow (or in our zone, misty rain) and light reflecting on water. I used cotton canvas and recycled Mylar to create a snow globe on pause. Also, we now have zip up hoodies for men and women in my signature Cosmic Black colorway.

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.#handdyed #smallbuisness #sustainableclothing
Proto101 at Pacific Place has some excellent basics! Sustainable and high quality🤎 #ShopLocal this Holiday season!!🎄🌟

#seattle #thingstodo
It’s the most wonderful time of year - Small Business Saturday! We love to see old and new friends getting cozy in Proto101 this holiday. Our hearts and store is full of gratitude for all of you who have visited, shopped, and shared with us. There’s still time to shop our biggest sale of the year up to 50% off everything online and in store in downtown Seattle. Thank you for shopping small with us, and we hope to see you soon! 🫶🏼❤️ Drop your favorite small business in the comments and share the love!

#smallbusinesssaturday #shopsmall #seattlefashion #sustainablestyle #blackfridaysale
Happy Thanksgiving from all of us at Proto101! This year marks our 5th year in business, and it’s all thanks to you. Every purchase, like, and share has helped to grow our small business and our dream to make better basics for everyone. It is an incredible privilege to be a part of this community and we are grateful to be here. We are excited for what’s to come! Xx 🫶🏼

📷 by

#smallbusinessowner #shopsmall #sustainablymade
Our biggest sale of the year has started! 🎊 As a small business, we are thankful for our community and our customers who choose to shop with us. It is everything, and the reason we show up every day. To show our appreciation, we are giving you 30%-50% off everything on site and in store! Don’t miss out on best sellers before they sell out. Shop the link in bio.

#blackfridaysale #shopsmall #smallbusinesssaturday #seattlefashion #shoplocal
💫 Proto101 is 5 years old! Each year marks a major milestone and as the founder, I am so grateful to be on this journey. Thank you to this wonderful and amazing community who make this the BEST job - whether you’ve been cheering us on from the beginning or just discovering our quality, sustainably-made essentials. To celebrate, we’re having an Anniversary Sale in store and online with all our best sellers 20%-70% off. Cheers!

Photography
HMU
Models #ryanjames

#seattlefashion #sustainableclothing #anniversarysale #smallbusinessowner

Proto101's engagement

Proto101's engagement rate on Instagram is 0.59%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 169 followers. Comments stay close to likes on Proto101's posts, at 55 likes and 9 comments on average, about 6.1 likes per comment.

Engagement rate

0.59%

Avg likes
55
Avg comments
9
Interactions : followers
1 : 169

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Age & Gender

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Audience Location

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Primary Language

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Audience Interests

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Authenticity

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Audience Quality Score

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Brand Affinity

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Content Strategy

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Commercial Insights

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Industry Fit

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Research Proto101 further

Flinque ranks Instagram creators in Shopping & retail and eCommerce/DTC, categories Proto101 is filed under, and its free tools measure the same figures for any public account.

Frequently asked questions

These answers about Proto101 are generated from the Instagram profile data Flinque holds for the account.

Who is Proto101?

Proto101 (@proto101official) is a Shopping & retail creator on Instagram, also filed under Shopping & Retail and eCommerce/DTC. Proto101 is set up as an Instagram business account. The Instagram bio for Proto101 runs to 10 words.

How many followers does Proto101 have?

Proto101 has 14,785 followers on Instagram (14.8K). Proto101 follows 1,328 accounts, so the audience is roughly 11 times the size of the list followed. Proto101 has built a substantial archive of 1,020 posts.

What is Proto101's engagement rate?

Proto101's engagement rate on Instagram is 0.59%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 169 followers. Comments stay close to likes on Proto101's posts, at 55 likes and 9 comments on average, about 6.1 likes per comment.

What does Proto101 post about on Instagram?

Flinque files Proto101 under 3 categories, led by Shopping & retail and followed by Shopping & Retail and eCommerce/DTC. Of the 10 most recent posts shown for Proto101, 5 are videos, 3 are single images and 2 are carousels. The 10 recent Instagram captions Flinque holds for Proto101 repeatedly use the words small, store, holiday, shop and saturday. Proto101's captions carry hashtags such as #shopsmall, #seattlefashion and #sustainableclothing. Proto101 writes those captions mainly in English. Proto101 keeps 9 story highlights, which open with a free Flinque account.

How do I contact Proto101 for a collaboration?

Proto101's contact details are not published on Flinque's public profile. The Instagram bio links to 4 external sites, and a free Flinque account opens those links. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist Proto101 and use Flinque's outreach tools wherever a contact route is on file.

Proto101's own Instagram profile is the one outbound link Flinque publishes for the account, and the 4 bio links open after signing up.

Public profile data sourced from Instagram. Flinque is not affiliated with Proto101.

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