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Primrose Bakery (@primrosebakery), Instagram profile photo
Verified on Instagram

Primrose Bakery

Cupcake Shop
@primrosebakery
Family business est. 2004 No orders via DM Buttercream Ebook linked below! London delivery/collection 7 days a week 6 cookbooks available worldwide
  • eCommerce
  • Business & Utility Services
  • Following 17
  • Followers 276.9K
  • Engagement 0.61%
  • Avg comments 8

About Primrose Bakery

Primrose Bakery (@primrosebakery) is a Cupcake Shop creator on Instagram, also filed under eCommerce and Business & Utility Services. The account has 276,850 followers and 4,213 published posts. Recent posts average 1,956 likes and 8 comments, an engagement rate of 0.61%.

An audience of 276.9K puts Primrose Bakery in the mid-tier, between 100,000 and 1 million followers. Primrose Bakery follows just 17 accounts, which leaves well over 1,000 followers for every account followed. Primrose Bakery carries Instagram's verified badge and uses an Instagram professional account. Flinque files Primrose Bakery under 3 categories, led by Cupcake Shop and followed by eCommerce and Business & Utility Services.

The Instagram bio for Primrose Bakery runs to 23 words across 5 lines. The latest activity Flinque has on record for Primrose Bakery dates from January 2026.

Story Highlights

Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.

4,213 Posts

Of the 10 most recent posts shown for Primrose Bakery, 5 are carousels, 4 are single images and 1 is a video. No single format accounts for most of them. With 4,213 posts published, Primrose Bakery's archive runs well past the 2,000 mark. Against the audience, that is roughly 66 followers for each post published. Primrose Bakery also keeps 6 story highlights on the profile. All 10 carry captions, averaging 23 words each. The captions are written mainly in English. Words that recur across them include cake, website and heart. The captions tag #primrosebakery, #glacychocolatecake, #galentinesevent, #2016 and #primrosebakeryswirl.

Our Fondant Fancy cake is now available to order on our website, right in time for Valentine’s! πŸ’—πŸ’—
#primrosebakery
Had to give the new Glacy Chocoate Cake a go! 🍫🍫
#primrosebakery
#glacychocolatecake
Obsessed with this pink combo on this 6” 3 layer heart cake πŸ’•πŸ’•
#primrosebakery
Galentine's plans, made! πŸ₯‚ Join us for a Galentine's Cake Decorating Class on February 13th (5:30–7pm) & discover the art of decorating a heart lunchbox cake with. Indulge in sweet & bubbly goodies, come by yourself or with your favorite gals. Don't miss out, book your spot via our website ASAP! AND use discount code GALSNIGHT when booking two spots online! πŸ’ž (this is an 18+ event)
#primrosebakery
#galentinesevent
Hopping on this trend! 2016 was a year of rainbow cakes, boomerangs & posting photos with white borders πŸ˜‚. Back then, we also had our Kensington store and seating at Primrose Hill! What a time & wow does time fly! ✨
#primrosebakery
#2016
Lots of reds and pinks to start 2026 ❀️🩷
#primrosebakery
Icing our new monthly special - (Vegan) Biscoff Cupcakes 🧸
#primrosebakery
#primrosebakeryswirl #satisfying #cupcakedecorating
Our first 9 box post of the year, had to make it a good one! 🧁🧁
#primrosebakery
Might be about a week late.. but better late than never! Our 2026 ins and outs 🎊🎊
#primrosebakery
Seems like 5th January really is Divorce Day!
#primrosebakery
#divorceday #divorcecake

Primrose Bakery's engagement

Primrose Bakery's engagement rate on Instagram is 0.61%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 164 followers. Likes outnumber comments by roughly 245 to 1, with 1,956 likes and 8 comments on an average post, so most reactions are taps rather than replies.

Engagement rate

0.61%

Avg likes
2K
Avg comments
8
Interactions : followers
1 : 164

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Age & Gender

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Audience Location

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Primary Language

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Audience Interests

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Authenticity

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Audience Quality Score

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Brand Affinity

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Content Strategy

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Commercial Insights

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Industry Fit

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Research Primrose Bakery further

Primrose Bakery is listed in 1 Flinque ranking of Instagram creators, and the free tools beside it measure the same figures for any public account.

Frequently asked questions

These answers about Primrose Bakery are generated from the Instagram profile data Flinque holds for the account.

Who is Primrose Bakery?

Primrose Bakery (@primrosebakery) is a Cupcake Shop creator on Instagram, also filed under eCommerce and Business & Utility Services. Primrose Bakery carries Instagram's verified badge and uses an Instagram professional account. The Instagram bio for Primrose Bakery runs to 23 words across 5 lines.

How many followers does Primrose Bakery have?

Primrose Bakery has 276,850 followers on Instagram (276.9K). Primrose Bakery follows just 17 accounts, which leaves well over 1,000 followers for every account followed. With 4,213 posts published, Primrose Bakery's archive runs well past the 2,000 mark.

What is Primrose Bakery's engagement rate?

Primrose Bakery's engagement rate on Instagram is 0.61%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 164 followers. Likes outnumber comments by roughly 245 to 1, with 1,956 likes and 8 comments on an average post, so most reactions are taps rather than replies.

What does Primrose Bakery post about on Instagram?

Flinque files Primrose Bakery under 3 categories, led by Cupcake Shop and followed by eCommerce and Business & Utility Services. Of the 10 most recent posts shown for Primrose Bakery, 5 are carousels, 4 are single images and 1 is a video. The 10 recent Instagram captions Flinque holds for Primrose Bakery repeatedly use the words cake, website and heart. Primrose Bakery's captions carry hashtags such as #primrosebakery, #glacychocolatecake and #galentinesevent. Primrose Bakery writes those captions mainly in English. Primrose Bakery keeps 6 story highlights, which open with a free Flinque account.

How do I contact Primrose Bakery for a collaboration?

Primrose Bakery's contact details are not published on Flinque's public profile. The Instagram bio links to 2 external sites, and a free Flinque account opens those links. Brands with a free Flinque account can shortlist Primrose Bakery and use Flinque's outreach tools wherever a contact route is on file.

Primrose Bakery's own Instagram profile is the one outbound link Flinque publishes for the account, and the 2 bio links open after signing up.

Public profile data sourced from Instagram. Flinque is not affiliated with Primrose Bakery.

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