New Flinque AI now scores creator authenticity in real time across 4 platforms. See how
Powell Craft (@powellcraftltd), Instagram profile photo
Verified on Instagram

Powell Craft

Shopping & retail
@powellcraftltd
Curating cosiness for all ages! 🌙 Nightwear, daywear, homewares, toys, & chic daywear. Family-crafted comfort rooted in Cornwall & Brighton. ✨
  • Shopping & Retail
  • eCommerce/DTC
  • Following 1.3K
  • Followers 10K
  • Engagement 0.07%
  • Avg comments 0

About Powell Craft

Powell Craft (@powellcraftltd) is a Shopping & retail creator on Instagram, also filed under Shopping & Retail and eCommerce/DTC. The account has 10,007 followers and 2,485 published posts. Recent posts average 7 likes and 0 comments, an engagement rate of 0.07%.

With 10K followers, Powell Craft is a micro creator by the common 10,000 to 100,000 definition. Powell Craft follows 1,269 accounts, so the audience is roughly 7.9 times the size of the list followed. Powell Craft is set up as an Instagram business account. Flinque files Powell Craft under 3 categories, led by Shopping & retail and followed by Shopping & Retail and eCommerce/DTC.

The Instagram bio for Powell Craft runs to 17 words. Emoji sit alongside the words. The latest activity Flinque has on record for Powell Craft dates from January 2026.

Story Highlights

Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.

2,485 Posts

Of the 10 most recent posts shown for Powell Craft, 6 are carousels, 2 are single images and 2 are videos. That mix leans toward carousels. With 2,485 posts published, Powell Craft's archive runs well past the 2,000 mark. Against the audience, that is roughly 4 followers for each post published. Powell Craft also keeps 12 story highlights on the profile. All 10 carry captions, averaging 24 words each. The captions are written mainly in English. Words that recur across them include christmas, gorgeous, velvet, little and rain. The captions tag #christmas, #christmaspyjamas, #pyjamassets, #mommyandme and #cottonpyjamas.

Don’t let a little rain dampen your day…our great outdoors print raincoat is one of our favourites! 🏕️
Four little words….new velvet dressing gowns! Adorn yourself in luxury with our gorgeous new prints ✨
The stockings were hung by the chimney with care…the countdown begins, 6 days until Christmas! ✨🎁🎄
It’s officially December 1st, which means The 12 Day of Powell Craft have started!

Make sure you are subscribed to our newsletter for 12 Days of goodies, fun & the perfect chance to do your Christmas shopping! 🎄✨🎁🎅🏼
Snuggle up with a few of our favourite festive friends!

Visit our Christmas Shop now to stock up on these gorgeous & timeless holiday teddys 🎅🏼🎄🎁🐻
The Clarissa cotton nightdress is a classic beauty with gorgeous embroidery on a timeless button down shape ✨🤍
Christmas is only 6 weeks away and we can hardly believe it!

Celebrate in style this season with the entire family in our Gingerbread Pyjama sets! 🎄🎅🏼🎁🍪

#christmas #christmaspyjamas #pyjamassets #mommyandme #cottonpyjamas
Show your support with our Poppy embroidered heart satchet, all proceeds will be donated to the British Legion! ❤️
What’s the best cure for the rainy day blues? a FLASH sale! ✨🚨🔔

Explore our special selection of rain macs on sale JUST for today!
The Velvet Grey, Coral & Mustard Print Dressing Gown is a luxurious way to wrap up morning through night in the colder weather ✨

#boutique #velvet #satin #winter #dressinggown

Powell Craft's engagement

Powell Craft's engagement rate on Instagram is 0.07%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 1,429 followers. Recent posts average 7 likes and 0 comments, so every recorded reaction is a like.

Engagement rate

0.07%

Avg likes
7
Avg comments
0
Interactions : followers
1 : 1,429

Lookalike Creators

A free account lists creators whose audiences behave like this one, ready to shortlist and compare side by side.

Age & Gender

Unlocking shows how this audience splits across age bands and gender, charted from follower data.

Audience Location

Unlocking reveals the countries and cities where the most active followers of this account are concentrated.

Primary Language

Unlocking shows the languages this audience uses most in comments, interactions and the content it consumes.

Audience Interests

Unlocking lists the topics and categories this audience follows and engages with most often across the platform.

Authenticity

Unlocking scores how genuine the audience is, flagging fake, inactive or bot followers found in engagement patterns.

Audience Quality Score

Unlocking gives one overall audience quality score combining authenticity, engagement, follower activity and audience relevance.

Brand Affinity

Unlocking names the brands this audience already follows, mentions or engages with across social platforms.

Content Strategy

Unlocking breaks down the content pillars, tone and visual style this creator uses, and which formats perform best.

Commercial Insights

Unlocking shows collaboration types, an estimated pricing tier and a brand safety risk read for sponsored campaigns.

Industry Fit

Unlocking rates how well this creator and audience align with specific industry verticals and brand categories.

Research Powell Craft further

Flinque ranks Instagram creators in Shopping & retail and eCommerce/DTC, categories Powell Craft is filed under, and its free tools measure the same figures for any public account.

Frequently asked questions

These answers about Powell Craft are generated from the Instagram profile data Flinque holds for the account.

Who is Powell Craft?

Powell Craft (@powellcraftltd) is a Shopping & retail creator on Instagram, also filed under Shopping & Retail and eCommerce/DTC. Powell Craft is set up as an Instagram business account. The Instagram bio for Powell Craft runs to 17 words.

How many followers does Powell Craft have?

Powell Craft has 10,007 followers on Instagram (10K). Powell Craft follows 1,269 accounts, so the audience is roughly 7.9 times the size of the list followed. With 2,485 posts published, Powell Craft's archive runs well past the 2,000 mark.

What is Powell Craft's engagement rate?

Powell Craft's engagement rate on Instagram is 0.07%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 1,429 followers. Recent posts average 7 likes and 0 comments, so every recorded reaction is a like.

What does Powell Craft post about on Instagram?

Flinque files Powell Craft under 3 categories, led by Shopping & retail and followed by Shopping & Retail and eCommerce/DTC. Of the 10 most recent posts shown for Powell Craft, 6 are carousels, 2 are single images and 2 are videos. The 10 recent Instagram captions Flinque holds for Powell Craft repeatedly use the words christmas, gorgeous, velvet, little and rain. Powell Craft's captions carry hashtags such as #christmas, #christmaspyjamas and #pyjamassets. Powell Craft writes those captions mainly in English. Powell Craft keeps 12 story highlights, which open with a free Flinque account.

How do I contact Powell Craft for a collaboration?

Powell Craft's contact details are not published on Flinque's public profile. The Instagram bio links to 2 external sites, and a free Flinque account opens those links. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist Powell Craft and use Flinque's outreach tools wherever a contact route is on file.

Powell Craft's own Instagram profile is the one outbound link Flinque publishes for the account, and the 2 bio links open after signing up.

Public profile data sourced from Instagram. Flinque is not affiliated with Powell Craft.

Unlock Powell Craft's audience data