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Powder (@powder_uk), Instagram profile photo
Verified on Instagram

Powder

Apparel & clothing
@powder_uk
🐆 Glamorous & Creative Accessories 📍 Edinburgh, Scotland 🛍 Shop Now
  • Following 2K
  • Followers 30.5K
  • Engagement 0.43%
  • Avg comments 41

About Powder

Powder (@powder_uk) is an Apparel & clothing creator on Instagram. The account has 30,544 followers and 273 published posts. Recent posts average 98 likes and 41 comments, an engagement rate of 0.43%.

With 30.5K followers, Powder is a micro creator by the common 10,000 to 100,000 definition. Powder follows 1,980 accounts, so the audience is roughly 15 times the size of the list followed. Powder is set up as an Instagram business account. Flinque files Powder under a single category, Apparel & clothing.

The Instagram bio for Powder runs to 7 words across 3 lines. Emoji sit alongside the words. The latest activity Flinque has on record for Powder dates from January 2026.

Story Highlights

Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.

273 Posts

Of the 10 most recent posts shown for Powder, 6 are carousels and 4 are videos. That mix leans toward carousels. 273 published posts give Powder a moderate archive on Instagram. Against the audience, that is roughly 112 followers for each post published. Powder also keeps 4 story highlights on the profile. All 10 carry captions, averaging 40 words each. The captions are written mainly in English. Words that recur across them include season, perfect, floral, makeup and stocking.

What’s your favourite way to spend your Sunday? Our’s is curled up with a good book in our Powder PJ’s 🌷🍃📖

Discover the full range of beautifully bold floral prints online (link in bio) x
Another sneak peek of our new collection, VERDANTIA 🌷🍃

Your new favourite makeup bags & pouches are launching very soon… who’s excited?
An exclusive sneak-peak into our Spring / Summer collection ✨ Who's ready for new designs and bold colours? We know we are!💫
Be sure not to miss out on our stocking filler giveaway 🎄✨

You & a friend have the chance to win all the above Powder goodies 👆 Final entries this Friday 19th at 9am, on our initial giveaway post!
✨🎄STOCKING FILLER GIVEAWAY 🎄✨

Win stocking fillers for you & a friend! You have the chance of winning…

* Quilted makeup bag in midnight posy
* Velvet headband in cream posy
* Embroidered toadstools compact mirror
* Teal floral hair barette
* Robin beaded keyring

To enter simply:

1. Follow us:
2. Like this post
3. Tag your chosen friend in the comments below
4. Share this post to stories and tag for an extra entry 🎄

T&Cs apply. Two lucky winners will each receive: quilted makeup bag in midnight posy, velvet headband in cream posy, embroidered toadstools compact mirror, teal floral hair barette & a robin beaded keyring. Prize total worth £93.00. Selected at random and announced on stories by only. Please do not respond to any other accounts. This promotion is in no way sponsored, endorsed by, associated with, or administered by Instagram or Meta. By entering, you agree to a complete release of Instagram. Closes at 9am GMT on 19th December 2025.

Good luck ❤️✨
Here’s a few ideas for your Powder gift list this season…✨
It’s beginning to look like gifting season… ✨

Have a browse through our ‘gifting accessories’ section online to find the perfect gift for your loved ones this Christmas🎄
Autumn you’ve been beautiful 🍂 We’re now getting ready for Winter in our Powder knitwear, matching umbrellas in tow ❄️
Slow mornings in our super soft Powder PJ’s, the perfect way to cosy up with a book this winter season ✨
Meet our Marbled Swallow vanity bag - A pretty way to stay organised at home or on trips away. Perfect for gifting to a loved one or treating yourself this festive season 🧴✨

Powder's engagement

Powder's engagement rate on Instagram is 0.43%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 233 followers. Comments stay close to likes on Powder's posts, at 98 likes and 41 comments on average, about 2.4 likes per comment.

Engagement rate

0.43%

Avg likes
98
Avg comments
41
Interactions : followers
1 : 233

Lookalike Creators

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Age & Gender

Unlocking shows how this audience splits across age bands and gender, charted from follower data.

Audience Location

Unlocking reveals the countries and cities where the most active followers of this account are concentrated.

Primary Language

Unlocking shows the languages this audience uses most in comments, interactions and the content it consumes.

Audience Interests

Unlocking lists the topics and categories this audience follows and engages with most often across the platform.

Authenticity

Unlocking scores how genuine the audience is, flagging fake, inactive or bot followers found in engagement patterns.

Audience Quality Score

Unlocking gives one overall audience quality score combining authenticity, engagement, follower activity and audience relevance.

Brand Affinity

Unlocking names the brands this audience already follows, mentions or engages with across social platforms.

Content Strategy

Unlocking breaks down the content pillars, tone and visual style this creator uses, and which formats perform best.

Commercial Insights

Unlocking shows collaboration types, an estimated pricing tier and a brand safety risk read for sponsored campaigns.

Industry Fit

Unlocking rates how well this creator and audience align with specific industry verticals and brand categories.

Research Powder further

Flinque ranks Instagram creators in Apparel & clothing, categories Powder is filed under, and its free tools measure the same figures for any public account.

Frequently asked questions

These answers about Powder are generated from the Instagram profile data Flinque holds for the account.

Who is Powder?

Powder (@powder_uk) is an Apparel & clothing creator on Instagram. Powder is set up as an Instagram business account. The Instagram bio for Powder runs to 7 words across 3 lines.

How many followers does Powder have?

Powder has 30,544 followers on Instagram (30.5K). Powder follows 1,980 accounts, so the audience is roughly 15 times the size of the list followed. 273 published posts give Powder a moderate archive on Instagram.

What is Powder's engagement rate?

Powder's engagement rate on Instagram is 0.43%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 233 followers. Comments stay close to likes on Powder's posts, at 98 likes and 41 comments on average, about 2.4 likes per comment.

What does Powder post about on Instagram?

Flinque files Powder under a single category, Apparel & clothing. Of the 10 most recent posts shown for Powder, 6 are carousels and 4 are videos. The 10 recent Instagram captions Flinque holds for Powder repeatedly use the words season, perfect, floral, makeup and stocking. Powder writes those captions mainly in English. Powder keeps 4 story highlights, which open with a free Flinque account.

How do I contact Powder for a collaboration?

Powder's contact details are not published on Flinque's public profile. The Instagram bio links to 2 external sites, and a free Flinque account opens those links. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist Powder and use Flinque's outreach tools wherever a contact route is on file.

Powder's own Instagram profile is the one outbound link Flinque publishes for the account, and the 2 bio links open after signing up.

Public profile data sourced from Instagram. Flinque is not affiliated with Powder.

Unlock Powder's audience data