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PORTA (@porta_nyc), Instagram profile photo
Verified on Instagram

PORTA

Shopping & retail
@porta_nyc
Beautiful things for beautiful homes 360 Atlantic Ave, Brooklyn 11217 Founded by Alice Russotti & Francesca del Balzo
  • Shopping & Retail
  • eCommerce/DTC
  • Following 824
  • Followers 33.7K
  • Engagement 0.72%
  • Avg comments 11

About PORTA

PORTA (@porta_nyc) is a Shopping & retail creator on Instagram, also filed under Shopping & Retail and eCommerce/DTC. The account has 33,724 followers and 639 published posts. Recent posts average 266 likes and 11 comments, an engagement rate of 0.72%.

With 33.7K followers, PORTA is a micro creator by the common 10,000 to 100,000 definition. Set against 824 accounts followed, the audience works out to about 41 followers per account PORTA follows. PORTA is set up as an Instagram business account. Flinque files PORTA under 3 categories, led by Shopping & retail and followed by Shopping & Retail and eCommerce/DTC.

The Instagram bio for PORTA runs to 17 words across 3 lines. The latest activity Flinque has on record for PORTA dates from February 2024.

Story Highlights

Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.

639 Posts

Of the 10 most recent posts shown for PORTA, 6 are single images, 3 are carousels and 1 is a video. That mix leans toward single images. PORTA has built a substantial archive of 639 posts. Against the audience, that is roughly 53 followers for each post published. PORTA also keeps 12 story highlights on the profile. All 10 carry captions, averaging 43 words each. The captions are written mainly in English. Words that recur across them include things, january, we’re, long and quietly.

Some things are just cool. Quietly, but undeniably.
It doesn't take much for things to feel good.
Build the space around you so you never want to leave it. Busy doing nothing. Staying in, just because.
Founders’ Favorites ✨
It’s time for our January likes and suggestions—from a new to die for shower companion, to where we’re heading for a glass of wine. Take a peek.

• COOK: The Talisman of Happiness by Ada Boni — an Italian kitchen classic, part cookbook, part life manual. A reminder that eating well really does matter.
• SEE: Anna Christie at St. Ann’s — raw, intimate, unforgettable. Michelle Williams stays with you long after the curtain falls.
• BUY: 39B Cleansing Oil — a quietly transporting daily ritual. Buy one for a gift. Then one for yourself.
• DRINK: Stars Wine Bar — twelve seats, beautiful design, excellent wine. Go early. Stay late. Order another.
• Calder’s Circus — pure joy, and proof that seriousness is optional.
• READ: A Philosophy of Walking — winter reading that makes you long for wonderful walks ahead.
• GO: Spiral Books, Soho — a children’s bookshop dream. New, vintage, and impossible to leave empty-handed.

For more like this, subscribe to our newsletter for monthly Founders’ Favorites and find oout what we’re reading, watching, cooking, and collecting—straight to your inbox.
Guido espresso cups. Perfect any time of day, month, year.
We’re always preparing—for the day, for action, for what’s ahead. But there’s another ritual worth honoring: getting unready. Winding down. Clocking off. Settling in. That’s where the magic lives.
A Monday in January. A time for blissful order, quiet planning, and the beautiful weaving together of ideas into something bigger than their parts.
Our January playlist for days spent blissfully noodling around doing not much of anything. Songs you’ve known forever even when you don’t know where from. Good for slow mornings, long drives, and everything in between. On repeat. Link in bio.
This is one of our favorite photographs, taken by the fabulous. It captures just how we feel, about PORTA, about each other, about things to come. Care, support, pride, excitement xoxo
PORTA is one today!!! Hip hip hooray!!! We can’t quite believe it - a year wizzed by and yet we’ve covered much ground. We couldn’t be happier or more proud of everything we’ve achieved over the past year, or more excited for what’s to come. Thank you to all our extraordinary makers, friends, family and customers - we couldn’t have done it without you. Love to you all! xoxo

PORTA's engagement

PORTA's engagement rate on Instagram is 0.72%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 139 followers. An average post collects 266 likes and 11 comments, close to 24 likes for each comment.

Engagement rate

0.72%

Avg likes
266
Avg comments
11
Interactions : followers
1 : 139

Lookalike Creators

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Age & Gender

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Audience Location

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Primary Language

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Audience Interests

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Authenticity

Unlocking scores how genuine the audience is, flagging fake, inactive or bot followers found in engagement patterns.

Audience Quality Score

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Brand Affinity

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Content Strategy

Unlocking breaks down the content pillars, tone and visual style this creator uses, and which formats perform best.

Commercial Insights

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Industry Fit

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Research PORTA further

Flinque ranks Instagram creators in Shopping & retail and eCommerce/DTC, categories PORTA is filed under, and its free tools measure the same figures for any public account.

Frequently asked questions

These answers about PORTA are generated from the Instagram profile data Flinque holds for the account.

Who is PORTA?

PORTA (@porta_nyc) is a Shopping & retail creator on Instagram, also filed under Shopping & Retail and eCommerce/DTC. PORTA is set up as an Instagram business account. The Instagram bio for PORTA runs to 17 words across 3 lines.

How many followers does PORTA have?

PORTA has 33,724 followers on Instagram (33.7K). Set against 824 accounts followed, the audience works out to about 41 followers per account PORTA follows. PORTA has built a substantial archive of 639 posts.

What is PORTA's engagement rate?

PORTA's engagement rate on Instagram is 0.72%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 139 followers. An average post collects 266 likes and 11 comments, close to 24 likes for each comment.

What does PORTA post about on Instagram?

Flinque files PORTA under 3 categories, led by Shopping & retail and followed by Shopping & Retail and eCommerce/DTC. Of the 10 most recent posts shown for PORTA, 6 are single images, 3 are carousels and 1 is a video. The 10 recent Instagram captions Flinque holds for PORTA repeatedly use the words things, january, we’re, long and quietly. PORTA writes those captions mainly in English. PORTA keeps 12 story highlights, which open with a free Flinque account.

How do I contact PORTA for a collaboration?

PORTA's contact details are not published on Flinque's public profile. The Instagram bio links to 2 external sites, and a free Flinque account opens those links. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist PORTA and use Flinque's outreach tools wherever a contact route is on file.

PORTA's own Instagram profile is the one outbound link Flinque publishes for the account, and the 2 bio links open after signing up.

Public profile data sourced from Instagram. Flinque is not affiliated with PORTA.

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