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Petro Stofberg (@petrostofberg), Instagram profile photo
Verified on Instagram

Petro Stofberg

Shopping & retail
@petrostofberg
London. Mum to Jacob and Stella. Co founder of Wardrobe Icons + Editor of the ICONS Update. ICONSgirl. Creative director Bosjes Farm. Love a holiday
  • eCommerce
  • Shopping & Retail
  • eCommerce/DTC
  • Following 1.5K
  • Followers 22K
  • Engagement 3.74%
  • Avg comments 3

About Petro Stofberg

Petro Stofberg (@petrostofberg) is a Shopping & retail creator on Instagram, also filed under eCommerce and Shopping & Retail. The account has 21,967 followers and 2,557 published posts. Recent posts average 789 likes and 3 comments, an engagement rate of 3.74%.

With 22K followers, Petro Stofberg is a micro creator by the common 10,000 to 100,000 definition. Petro Stofberg follows 1,473 accounts, so the audience is roughly 15 times the size of the list followed. Petro Stofberg carries Instagram's verified badge and uses an Instagram professional account. Flinque files Petro Stofberg under 4 categories, led by Shopping & retail and followed by eCommerce, Shopping & Retail and eCommerce/DTC.

The Instagram bio for Petro Stofberg runs to 24 words. The latest activity Flinque has on record for Petro Stofberg dates from January 2026.

Story Highlights

Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.

2,557 Posts

Of the 10 most recent posts shown for Petro Stofberg, 5 are videos, 3 are carousels and 2 are single images. No single format accounts for most of them. With 2,557 posts published, Petro Stofberg's archive runs well past the 2,000 mark. Against the audience, that is roughly 8.6 followers for each post published. Petro Stofberg also keeps 17 story highlights on the profile. All 10 carry captions, averaging 77 words each. The captions are written mainly in English. Words that recur across them include season, favourite, event, style and getting. The captions tag #holidayvibes, #fashioninspo, #wicons and #linkinbio.

We kicked off our first event of the year with an unforgettable breakfast with, co-hosted by the esteemed at the elegant. This gathering brought together some of our favorite friends in the industry.

Uniting so many inspiring women in business served as a powerful reminder of the importance of collaboration and community. Here’s to a brilliant start to 2026 and the remarkable moments ahead.
My heart’s point sits with these humans and this place. As the new year begins I always reflect on how lucky I am to have everyone in my life and especially my wonderful family. 55 people celebrating together by the wild Atlantic Ocean with a wood braai might not be many’s idea of true bliss but it is mine. Memories carry me through to the next Groot familie Kerswees ❤️
In those no man land days between Christmas and New Year, I highly recommend checking out our latest issue.

This issue is all about holiday style—whether you’re hitting the slopes or enjoying a cozy country retreat, we’ve curated the perfect looks just for you. Don’t miss my chat with the inspiring Martina Mondadori about her journey and festive hosting tips. Who I had the privilege to shoot in Milan.

Plus, discover chic ways to wear festive knits and indulge in self-care treats to keep the holiday spirit alive. Get ready to kick off the New Year with our Reset issue. Wishing you all a joyful holiday season! 🎉✨ #HolidayVibes #FashionInspo #WICONS
A haze and a blaze that was November festivities and activities. Friends, Thanksgiving style, events, winter walks, our new Lauren dress, dream event with, we have been spoiled and wine and dined. Now time to spend time with our families and enjoy the holidays
We’re welcoming party season with open arms. Tomorrow, W. ICONS’ annual Party Issue returns, and this year it’s bigger than ever, with three weeks of features dedicated to getting dressed for every occasion. From standout shoes to the trends worth trying, don’t miss the ultimate guide to party style. Subscribe to our newsletter now at the link in bio to have it delivered straight to your inbox.
Hanging out with my longest loves, in one of my favourite places, makes for a wonderful weekend. I did good choosing these babes to be my lifers 30 years ago. If anyone wants an iternary for Estelle Manor and make the most of all it has to offer DM me because I have nailed it. ❤️
A catch up

1) x desperately tried to teach me how to wrap they definitely got the wrong W.ICON
2) My uniform on repeat at the moment
3) and I, despite being destroyed by our weeks, had the best night
4) Jake and his friend George broke my heart in this outfit
5) gave Stella and I such a lovely treat getting to make our own bespoke pieces in her South Ken store
I have many issues I love working on but my all time favourite is the Gift guide. I love pouring over the pages and selecting gifts that I would love to give and receive. This is years is made more special with our hand illustrated cover by and the teens and tweens page selected by my goddaughter. Part two is out on Tuesday with men’s gifts selected by the fashion dads, our top 10 fair-isle knits and our ICONS guide on practical winter dressing. #linkinbio
A whirlwind trip with the fabulous crew. Such a gorgeous 24 hours in Edinburgh that included: Staying at the beautiful, a trip to the golden mile to visit the newly renovated store, followed by bagpipes and a delicious dinner all draped in finest cashmere. Thank you for including me for such a fun trip to bonnie Scotland.
A month of exciting launches and happenings

Introducing the Lauren dress our latest and possibly fave collaboration yet with, a chocolate brown cashmere dress with thumb hole cuffs and pockets. Hot on the heels of our lastest membership launch but more on that later.

and launch a very exciting and excellent capsule (want it all)

My mother-in-law aka one of my favourite people took me to see the new Susan Sarandon play

and I co hosted our first ambassadors dinner. With a lot of help from

Got a most excellent blowout from can’t wait for our first club event with him.

and delicious and delightful dinner celebrating the new season

My favourite child being turned into a pompom

Went to in Kensington and had one of the best mani’s ever with thank you 🙏

Lastly getting ready for hibernation season

Petro Stofberg's engagement

Petro Stofberg's engagement rate on Instagram is 3.74%, between 3% and 6%, or 3 to 6 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 27 followers. Likes outnumber comments by roughly 263 to 1, with 789 likes and 3 comments on an average post, so most reactions are taps rather than replies.

Engagement rate

3.74%

Avg likes
789
Avg comments
3
Interactions : followers
1 : 27

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Primary Language

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Audience Interests

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Authenticity

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Audience Quality Score

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Content Strategy

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Research Petro Stofberg further

Flinque ranks Instagram creators in Shopping & retail, eCommerce and eCommerce/DTC, categories Petro Stofberg is filed under, and its free tools measure the same figures for any public account.

Frequently asked questions

These answers about Petro Stofberg are generated from the Instagram profile data Flinque holds for the account.

Who is Petro Stofberg?

Petro Stofberg (@petrostofberg) is a Shopping & retail creator on Instagram, also filed under eCommerce and Shopping & Retail. Petro Stofberg carries Instagram's verified badge and uses an Instagram professional account. The Instagram bio for Petro Stofberg runs to 24 words.

How many followers does Petro Stofberg have?

Petro Stofberg has 21,967 followers on Instagram (22K). Petro Stofberg follows 1,473 accounts, so the audience is roughly 15 times the size of the list followed. With 2,557 posts published, Petro Stofberg's archive runs well past the 2,000 mark.

What is Petro Stofberg's engagement rate?

Petro Stofberg's engagement rate on Instagram is 3.74%, between 3% and 6%, or 3 to 6 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 27 followers. Likes outnumber comments by roughly 263 to 1, with 789 likes and 3 comments on an average post, so most reactions are taps rather than replies.

What does Petro Stofberg post about on Instagram?

Flinque files Petro Stofberg under 4 categories, led by Shopping & retail and followed by eCommerce, Shopping & Retail and eCommerce/DTC. Of the 10 most recent posts shown for Petro Stofberg, 5 are videos, 3 are carousels and 2 are single images. The 10 recent Instagram captions Flinque holds for Petro Stofberg repeatedly use the words season, favourite, event, style and getting. Petro Stofberg's captions carry hashtags such as #holidayvibes, #fashioninspo and #wicons. Petro Stofberg writes those captions mainly in English. Petro Stofberg keeps 17 story highlights, which open with a free Flinque account.

How do I contact Petro Stofberg for a collaboration?

Petro Stofberg's contact details are not published on Flinque's public profile. The Instagram bio links to 2 external sites, and a free Flinque account opens those links. Brands with a free Flinque account can shortlist Petro Stofberg and use Flinque's outreach tools wherever a contact route is on file.

Petro Stofberg's own Instagram profile is the one outbound link Flinque publishes for the account, and the 2 bio links open after signing up.

Public profile data sourced from Instagram. Flinque is not affiliated with Petro Stofberg.

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