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On Waverly (@onwaverly), Instagram profile photo
Verified on Instagram

On Waverly

Gift Shop
@onwaverly
Shop + space celebrating Asian American Pacific Islander makers and authors in the ❤️ of SF Chinatown ✨Mon-Sat 11a-6p, Sun 11a-5p SHOP ONLINE 🤳
  • eCommerce/DTC
  • Following 1.7K
  • Followers 7.7K
  • Engagement 2.97%
  • Avg comments 9

About On Waverly

On Waverly (@onwaverly) is a Gift Shop creator on Instagram, also filed under eCommerce/DTC. The account has 7,712 followers and 477 published posts. Recent posts average 242 likes and 9 comments, an engagement rate of 2.97%.

On Waverly belongs to the nano tier, the band usually drawn between 1,000 and 10,000 followers. On Waverly follows 1,666 accounts, so the audience is roughly 4.6 times the size of the list followed. On Waverly carries Instagram's verified badge and uses an Instagram professional account. Flinque files On Waverly under Gift Shop, with eCommerce/DTC as a secondary category.

The Instagram bio for On Waverly runs to 21 words across 3 lines. Emoji sit alongside the words. The latest activity Flinque has on record for On Waverly dates from November 2025.

Story Highlights

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477 Posts

Of the 10 most recent posts shown for On Waverly, 8 are videos and 2 are single images. That mix leans toward videos. 477 published posts give On Waverly a moderate archive on Instagram. Against the audience, that is roughly 16 followers for each post published. On Waverly also keeps 5 story highlights on the profile. All 10 carry captions, averaging 61 words each. The captions are written mainly in English. Words that recur across them include francisco, chinatown, book, onlyinsf and being. The captions tag #onlyinsf, #onwaverly, #booktalk, #authorevent and #thenewmoneyrules.

Still smiling from our book talk with Lillian Zhang (author of THE NEW MONEY RULES: THE GEN Z GUIDE TO PERSONAL FINANCE) in conversation with Ernestine Siu 💬💛
So fun being in community, learning how to leverage our dollars and ease our money anxieties by educating ourselves together.
We have a few signed copies in the shop—grab one while they last!
📣San Francisco book event📣 this Saturday 1/10 (tomorrow!) at 1pm in Chinatown! share and tag a friend you want to come with below 🥰📚💸 rsvp link in my bio (spots limited) book talk will be moderated by my friend

📍162 Waverly Place, SF

#booktalk #authorevent #TheNewMoneyRules #sanfranciso #thingstodoinsf
My first pop-up of the year will be on Jan 31st from 11:30am-3:30pm! ✍️✨ Come by to shop and snag a hand-drawn portrait in person ($15/person); perfect for gifts, couples, besties, or just-for-you portraits. Pre-orders are available if you’d like to secure yours ahead of time (DM me!). 🍁 Can’t wait to see you there!

#ArtistPopUp #OnWaverly #LiveIllustration #CustomPortraits #ShopSmallBusiness
A new house-made soymilk 豆漿 is on the menu…come through while the brewer’s warm ☕️ 🔥 also featuring beans from

📍 162 Waverly Pl, San Francisco
📅 Sat 1/10
🕰️ 11am - 3pm

Excited to pop up in SF Chinatown which is somewhere so nostalgic to us 🫶🏻 big thank you to for hosting. see you soon!
December in San Francisco = fog, wind, and layers on layers ☁️

Bring your puffer, long pants, and something warm to sip.

#onlyinSF #coldsanfrancisco #shoplocal
Need a last minute gift? Drop by San Francisco Chinatown to grab a few items for your white elephant gift exchange, or for someone special.

#onlyinSF #shopsanfrancisco #aapi #sanfranciscobusiness
Remember that time the power went out over half the city and then Chinatown got super dark and fire trucks were driving all over the place, then friends and neighbors came by to check on you and shared lights with you and then one of our newest makers still came in to hang out and hand deliver their candles all the way from Fremont?

Yeah, that was cool.

#shopsmall
We’re proud to curate well-made, thoughtful products from AAPI-founded businesses. Each item is crafted with care, and we hope you love them just as much as we do.

#onlyinSF #shoplocalbusinesses #sanfranciscoplacestovisit
SAN FRANCISCO BOOK LAUNCH! 📗📗📗

RSVP IN BIO 💚
If you’re in San Francisco on 1/16, I’ll be doing a super special in conversation on my debut book Personal Branding for Introverts with the friendliest librarian on the internet Mychal Threets!!

There will be free giveaways, bookmarks & free hugs for everyone who attends and let’s support On Waverly, a wonderful AAPI-owned store in San Francisco Chinatown. #bookstore #bookstagram #readingisfun
POV: You're a business owner in San Francisco Chinatown! We asked Cynthia Huie, the cofounder of On Waverly a few questions to reflect on this year. ✨

1. What reflections do you have about your business and being a business owner this year?

I'm endlessly grateful for Chinatown shop life. This iconic neighborhood evolves constantly yet stays deeply rooted in itself, and being here means meeting fascinating people from all over the world. It's the kind of daily variety and connection you can't find anywhere else.

2. What advice would you give to aspiring entrepreneurs who want to take a leap of faith next year?

Try it—you might really enjoy it. Building a business, no matter the scale, gives you skills you can't learn anywhere else and a real appreciation for the hustle behind every storefront and service in your community. Don't wait for the perfect moment; just start, and let momentum carry you forward.

#onwaverly #sfchinatown #businessowner #aapicommunity

On Waverly's engagement

On Waverly's engagement rate on Instagram is 2.97%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 34 followers. An average post collects 242 likes and 9 comments, close to 27 likes for each comment.

Engagement rate

2.97%

Avg likes
242
Avg comments
9
Interactions : followers
1 : 34

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Primary Language

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Audience Interests

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Authenticity

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Audience Quality Score

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Research On Waverly further

Flinque ranks Instagram creators in Gift Shop and eCommerce/DTC, categories On Waverly is filed under, and its free tools measure the same figures for any public account.

Frequently asked questions

These answers about On Waverly are generated from the Instagram profile data Flinque holds for the account.

Who is On Waverly?

On Waverly (@onwaverly) is a Gift Shop creator on Instagram, also filed under eCommerce/DTC. On Waverly carries Instagram's verified badge and uses an Instagram professional account. The Instagram bio for On Waverly runs to 21 words across 3 lines.

How many followers does On Waverly have?

On Waverly has 7,712 followers on Instagram (7.7K). On Waverly follows 1,666 accounts, so the audience is roughly 4.6 times the size of the list followed. 477 published posts give On Waverly a moderate archive on Instagram.

What is On Waverly's engagement rate?

On Waverly's engagement rate on Instagram is 2.97%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 34 followers. An average post collects 242 likes and 9 comments, close to 27 likes for each comment.

What does On Waverly post about on Instagram?

Flinque files On Waverly under Gift Shop, with eCommerce/DTC as a secondary category. Of the 10 most recent posts shown for On Waverly, 8 are videos and 2 are single images. The 10 recent Instagram captions Flinque holds for On Waverly repeatedly use the words francisco, chinatown, book, onlyinsf and being. On Waverly's captions carry hashtags such as #onlyinsf, #onwaverly and #booktalk. On Waverly writes those captions mainly in English. On Waverly keeps 5 story highlights, which open with a free Flinque account.

How do I contact On Waverly for a collaboration?

On Waverly's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. Brands with a free Flinque account can shortlist On Waverly and use Flinque's outreach tools wherever a contact route is on file.

On Waverly's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.

Public profile data sourced from Instagram. Flinque is not affiliated with On Waverly.

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