- Following 3.5K
- Followers 34.5K
- Engagement 1.13%
- Avg likes 443
- Avg comments 7
About Tom O’Dell | O’Dell’s Studios
Tom O’Dell | O’Dell’s Studios (@odellsstudios) is a Fashion Stylist creator on Instagram, also filed under Women fashion. The account has 34,488 followers and 1,608 published posts. Recent posts average 443 likes and 7 comments, an engagement rate of 1.13%.
With 34.5K followers, Tom O’Dell | O’Dell’s Studios is a micro creator by the common 10,000 to 100,000 definition. Tom O’Dell | O’Dell’s Studios follows 3,532 accounts, so the audience is roughly 9.8 times the size of the list followed. Tom O’Dell | O’Dell’s Studios carries Instagram's verified badge and uses an Instagram professional account. Flinque files Tom O’Dell | O’Dell’s Studios under Fashion Stylist, with Women fashion as a secondary category.
The Instagram bio for Tom O’Dell | O’Dell’s Studios runs to 12 words across 4 lines. The latest activity Flinque has on record for Tom O’Dell | O’Dell’s Studios dates from December 2025.
1,608 Posts
Of the 10 most recent posts shown for Tom O’Dell | O’Dell’s Studios, 9 are carousels and 1 is a video. That mix leans toward carousels. Tom O’Dell | O’Dell’s Studios has built a substantial archive of 1,608 posts. Against the audience, that is roughly 21 followers for each post published. All 10 carry captions, averaging 97 words each. The captions are written mainly in English. Words that recur across them include work, studio, styling, great and o’dell.
A brilliant trip creating campaigns and imagery for 4 great brands including x (above)
long days, tanning time, sun-bleached streets, warm evenings.
Beach swims, great food and lots of fun shoots for
Definitely time to start planning this summer’s trip.
Styling, photography and set by me, Tom O’Dell
Shot on 35mm film
A great afternoon shooting with lovely Jess in the studio just before Christmas.
Location: O’Dell’s Studios, Camberwell London
Prepped for tomorrow’s shoot, ran errands for another at the end of the week, had a call with the accountants, and confirmed details for three new jobs later in the month. Even found some time to read my book, play some music and cook.
Lots going on already this month, lots of plans, lots to think about and lots coming up.
So happy to finally share HEIMAT, the new campaign for Hoffmann Natural Eyewear.
All photos and films were taken just a few steps from the Hoffmann atelier in the Volcanic Eifel — a place defined by calm, nature and deep-rooted tradition. It was important to show the true DNA of the brand, celebrating the landscape, the craft and the people behind it.
Each pair of glasses is handmade in over 280 individual steps, and being so close to the process made the whole experience feel very grounded. Hoffmann frames travel all over the world, but the Eifel is their home, their Heimat and it was special to experience that first-hand.
From a styling point of view, I wanted everything to feel timeless. I looked back at old campaign imagery from the 80s and 90s, researching references from my own archive of vintage menswear catalogues, magazines, books and photographs I’ve collected over the years.
The aim was to build a quiet, considered palette using mostly items from my London archive collection, teamed with some items i purchased for the shoot. All complementing the Hoffmann frames, letting the glasses lead, while everything else sat gently around them.
On a personal note, I loved every minute of my time in Germany. Such a great experience working with such a thoughtful, kind and passionate team I’m very grateful to have been part of it. We had a good laugh throughout the day too.
Possibly the best two models I’ve ever had the privilege to work with.
Photography:
Art Direction: Benjamin Brockhagen
Styling by me, Tom O’Dell
Hair & Make-Up:
Videography:
Assistants: &
Models: &
CEO’s: Jutta Kahlbetzer & Wolfgang Thelen
Head of Marketing & Communication: Philip Mautner
Project Management: Maren Hoffmann
Web & Digital: Kai Storim
London styling assistant
Photography by
Styling by me, Tom O’Dell
Shot in East London.
All items worn are vintage.
Feeling incredibly lucky to do what I do. Grateful for the work I get to create, the trust and conversations that shape it, and the talented people I get to work with across different mediums. I love my job to be honest, the process, the collaborations, travel and meeting so many different people on a daily basis.
I’m Looking forward to 2026. Will try my best, work hard and hopefully make some nice things and achieve a few new goals. I have a few big projects In the pipeline
Thanks for all those I have worked with this year.
Get in touch if you want to work togther in 2026!
Happy New Year!
Tom x x
Brands and people in the studio since September.
Leaving my old studio feels bittersweet. It gave me a new lease of life, and saying goodbye is emotional but moving into the new Camberwell space has been a real blessing.
Being closer to home, with more space and natural light streaming through the windows, has completely changed the way I work. It’s more customer-friendly, beautifully set up with a large central table, proper racking for clothes and items, a small kitchen area, and most importantly, a genuinely great community and lovely place for me and my team to work.
It’s been incredible working from this studio with my assistants and welcoming so many brilliant brands and people through the doors.
These 20 images only scratch the surface….I could easily have shared another 20. From independent menswear and womenswear brands to jewellery and watch brands; from models and actors to fittings, outfit builds, and costume work - the space has hosted it all.
It’s been one of the highlights of the year, and a place I already can’t wait to get back into over the next few days. It really is a special space, and I’m excited for what’s ahead in 2026.
We’ll be hiring the studio out, and we already have four bookings confirmed for January. If you’d like to get in touch — whether for a photoshoot, fitting, costume hire, or a small event..please do.
Thank you to everyone who supported me, the studio, and my team over the past six months. It may have been a short time, but it’s been a huge success and a truly great chapter.
Tom xx
Brands and people tagged in image
A move around, a sort and a clean before sitting to Moodboard 2 shoots I have before Christmas.
Followed by some writing and story boarding for a new project I’m going to focus on in the new year.
Styled by me
Styling by Tom O’Dell
A series of photos, styled by me,
photographed by others.
Tap for credits.
Tom O’Dell | O’Dell’s Studios's engagement
Tom O’Dell | O’Dell’s Studios's engagement rate on Instagram is 1.13%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 88 followers. Likes outnumber comments by roughly 63 to 1, with 443 likes and 7 comments on an average post, so most reactions are taps rather than replies.
Engagement rate
1.13%
- Avg likes
- 443
- Avg comments
- 7
- Interactions : followers
- 1 : 88
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Who is Tom O’Dell | O’Dell’s Studios?
Tom O’Dell | O’Dell’s Studios (@odellsstudios) is a Fashion Stylist creator on Instagram, also filed under Women fashion. Tom O’Dell | O’Dell’s Studios carries Instagram's verified badge and uses an Instagram professional account. The Instagram bio for Tom O’Dell | O’Dell’s Studios runs to 12 words across 4 lines.
How many followers does Tom O’Dell | O’Dell’s Studios have?
Tom O’Dell | O’Dell’s Studios has 34,488 followers on Instagram (34.5K). Tom O’Dell | O’Dell’s Studios follows 3,532 accounts, so the audience is roughly 9.8 times the size of the list followed. Tom O’Dell | O’Dell’s Studios has built a substantial archive of 1,608 posts.
What is Tom O’Dell | O’Dell’s Studios's engagement rate?
Tom O’Dell | O’Dell’s Studios's engagement rate on Instagram is 1.13%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 88 followers. Likes outnumber comments by roughly 63 to 1, with 443 likes and 7 comments on an average post, so most reactions are taps rather than replies.
What does Tom O’Dell | O’Dell’s Studios post about on Instagram?
Flinque files Tom O’Dell | O’Dell’s Studios under Fashion Stylist, with Women fashion as a secondary category. Of the 10 most recent posts shown for Tom O’Dell | O’Dell’s Studios, 9 are carousels and 1 is a video. The 10 recent Instagram captions Flinque holds for Tom O’Dell | O’Dell’s Studios repeatedly use the words work, studio, styling, great and o’dell. Tom O’Dell | O’Dell’s Studios writes those captions mainly in English.
How do I contact Tom O’Dell | O’Dell’s Studios for a collaboration?
Tom O’Dell | O’Dell’s Studios's contact details are not published on Flinque's public profile. The Instagram bio links to 3 external sites, and a free Flinque account opens those links. Brands with a free Flinque account can shortlist Tom O’Dell | O’Dell’s Studios and use Flinque's outreach tools wherever a contact route is on file.
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Tom O’Dell | O’Dell’s Studios's own Instagram profile is the one outbound link Flinque publishes for the account, and the 3 bio links open after signing up.
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