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OCTŌ (@octoandco), Instagram profile photo
Verified on Instagram

OCTŌ

Home & Decor
@octoandco
◐ Essential Oil Candles + Wellness Goods ◑ Family run since 2017 ◓ Bring nature into your home ◒ Handmade in London and Aix @octoandco_fr
  • Following 3.4K
  • Followers 18.5K
  • Engagement 0.33%
  • Avg comments 13

About OCTŌ

OCTŌ (@octoandco) is a Home & Decor creator on Instagram. The account has 18,508 followers and 615 published posts. Recent posts average 54 likes and 13 comments, an engagement rate of 0.33%.

With 18.5K followers, OCTŌ is a micro creator by the common 10,000 to 100,000 definition. OCTŌ follows 3,427 accounts, so the audience is roughly 5.4 times the size of the list followed. OCTŌ is set up as an Instagram business account. Flinque files OCTŌ under a single category, Home & Decor.

The Instagram bio for OCTŌ runs to 21 words across 4 lines. The bio mentions @octoandco_fr. The latest activity Flinque has on record for OCTŌ dates from September 2024.

Story Highlights

Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.

615 Posts

Of the 10 most recent posts shown for OCTŌ, 5 are videos, 3 are single images and 2 are carousels. No single format accounts for most of them. OCTŌ has built a substantial archive of 615 posts. Against the audience, that is roughly 30 followers for each post published. OCTŌ also keeps 9 story highlights on the profile. All 10 carry captions, averaging 98 words each. The captions are written mainly in English. Words that recur across them include candles, candle, natural, share and celebrate. The captions tag #naturalcandles, #sale, #anniversary, #octolondon and #mothersdaygift.

Nine years ago, we poured our very first candle. What started as a small idea has slowly grown into something much bigger than we imagined. Over the years, thousands of candles have been poured, packed and sent to homes around the world. Through it all, our intention has remained the same: to create simple, natural products that bring a little calm to everyday life. None of this would have been possible without your support. Whether you discovered Octō recently or have been with us since the beginning, we are truly grateful.
To celebrate turning 9, we’re marking the occasion with a little birthday treat - 25% off across the website, this weekend only. Code: BIRTHDAY9 Offer ends on Monday 16th March.

#sale #anniversary
Set yo’ alarms
Our 9 year anniversary sale starts tomorrow at 10:00am.
Email subscribers will receive the discount code early.
25% off candles, refills, diffusers & bath essentials.
See you tomorrow ✨ 🥳
Mother’s Day is around the corner, and we wanted to share a few thoughtful ways to celebrate the mother figures in our lives.
Behind Octō is a small family and a busy life. Between running the business, spending time with my daughter, and a new baby on the way, the days are often full and wonderfully chaotic. Mother’s Day feels like a lovely moment to pause and celebrate all the mums who somehow make everything work.
Alongside our bath time essentials such as candles, bath salts and diffusers, we have also put together two simple gift sets if you would prefer the choosing done for you. One is designed for bath time rituals, and the other for slow mornings with coffee and candlelight.
Gift wrap is available, we can include a handwritten note, and orders can be sent directly to the recipient. Next day delivery is also available.
Ieva x
📷 First photo credit goes to 💚
#octolondon #mothersdaygift #slowmoments #simplepleasures #handpouredinlondon
They’re now live. Three new scents, each created to hold a different mood.
Wild Coast - crisp spruce, cool eucalyptus, juniper and peppermint. Fresh, clear and quietly powerful.
Forest Nomad - cedar, patchouli and bold clove. Deep, warm and grounding.
Serene - lavender and neroli lifted with bergamot. Floral, bright and beautifully expressive.
Blended by us in London and hand-poured in small batches using pure essential oils only.
We’re so excited to finally share these with you. As the days slowly shift, we wanted to create new candle scents that match different moments.
Something fresh and awakening 🌿�Something warm and grounding 🌲�Something soft and calming 🌸
That’s how Wild Coast, Forest Nomad and Serene were born.
They go live this Sunday at 6pm.
Which one feels most like you right now?
Lighting a candle is a ritual 🌿💚

Cedarwood + Juniper Berry opens with the deep, grounding warmth of cedarwood, comforting and woody, almost meditative. Then comes the fresh, slightly resinous lift of juniper berry, bringing clarity and a feeling of crisp, clean air.

An elegant balance of strength and freshness.
Grounded, yet light.

Hand-poured using 100% natural wax and pure essential oils.
Simply Natural.

#Octo #SimplyNatural #NaturalCandles #EssentialOils #HandPoured SlowLiving
💘 VALENTINE’S SELF-CARE GIVEAWAY 💘
Win a complete self-care set, from shower to home, designed to celebrate love, gentleness, and time for yourself.
This Valentine’s Day, Less is More x Octō come together to offer an exceptional wellness box 💫
As we celebrate Octō’s recent expansion to France, this collaboration is our way of sharing a little more calm, care, and connection — to enjoy with someone special or savour solo 🤍

TO WIN: 1 VALENTINE’S GIFT SET (so 2 winners!)
Each set includes 6 full-size products 👇
Less is More 
– Energising Shower Gel [Mandarin & Sage]
– Gentle Shampoo [Argan & Oat]
– Sensual Hand Wash [Osmanthus & Jasmine]
Octō 
– Midnight Breeze Candle 250 ml (Rose Geranium & Patchouli)
– Restore Reed Diffuser (Lemon, Rosemary & Mint)
– Dream Bath Salts 250 g (Lavender, Frankincense & Flower Petals)
A complete, minimalist, natural wellness ritual, thoughtfully made in France — designed to slow down and reconnect with what truly matters 🌿

✨ HOW TO ENTER ✨
Follow and 
Tag 3 friends in the comments
Share this post to your story for an extra chance to win
Giveaway ends: 10 February 2026
Good luck to everyone — and most of all, celebrate love 💘
#Giveaway #ValentinesDay #SelfLove #WellnessRitual #Minimalism
For the festive season we have a brand new range of scented candles from, hand poured in London using plant based wax for that perfect cosy evening! 🕯️

#flowers #florist #flowershop #shoplocal #southderbyshire
#homedecor #homefragranceuk #newbusinesslaunch
We’re Ieva and François, the co-founders of OCTŌ, and we’re excited to share a little bit about ourselves and our journey. OCTŌ started back in 2017 in our own kitchen when we couldn’t find natural candles that truly spoke to us. So, we decided to make our own. Today, our artisanal fragrance venture has grown into a thriving business in our cozy studio in South London.

At OCTŌ, we’re committed to crafting natural, affordable, and original candles made with pure essential oils. Our inspiration comes from the beauty of nature, the countryside, and the changing seasons, and every candle is designed to bring a sense of warmth and authenticity to your home.

When we’re not pouring candles, you’ll often find us enjoying long walks, spending time with our daughter, or climbing. These moments in nature and with family fuel our creativity and keep us connected to what truly matters.

Candle-making isn’t just a business for us — it’s something we love and live every day. We light our own candles daily, and our goal is to share that same comfort and joy with you.

Thank you for being part of our journey. We couldn’t do this without you.
Let us know in the comments if you’ve tried our candles or simply say hello!

#OCTŌ #MeetTheFounders #FamilyBusiness #NaturalCandles #ArtisanalFragrance

OCTŌ's engagement

OCTŌ's engagement rate on Instagram is 0.33%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 303 followers. Comments stay close to likes on OCTŌ's posts, at 54 likes and 13 comments on average, about 4.2 likes per comment.

Engagement rate

0.33%

Avg likes
54
Avg comments
13
Interactions : followers
1 : 303

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Age & Gender

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Audience Location

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Primary Language

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Audience Interests

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Authenticity

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Audience Quality Score

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Brand Affinity

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Content Strategy

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Commercial Insights

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Industry Fit

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Research OCTŌ further

Flinque ranks Instagram creators in Home & Decor, categories OCTŌ is filed under, and its free tools measure the same figures for any public account.

Frequently asked questions

These answers about OCTŌ are generated from the Instagram profile data Flinque holds for the account.

Who is OCTŌ?

OCTŌ (@octoandco) is a Home & Decor creator on Instagram. OCTŌ is set up as an Instagram business account. The Instagram bio for OCTŌ runs to 21 words across 4 lines.

How many followers does OCTŌ have?

OCTŌ has 18,508 followers on Instagram (18.5K). OCTŌ follows 3,427 accounts, so the audience is roughly 5.4 times the size of the list followed. OCTŌ has built a substantial archive of 615 posts.

What is OCTŌ's engagement rate?

OCTŌ's engagement rate on Instagram is 0.33%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 303 followers. Comments stay close to likes on OCTŌ's posts, at 54 likes and 13 comments on average, about 4.2 likes per comment.

What does OCTŌ post about on Instagram?

Flinque files OCTŌ under a single category, Home & Decor. Of the 10 most recent posts shown for OCTŌ, 5 are videos, 3 are single images and 2 are carousels. The 10 recent Instagram captions Flinque holds for OCTŌ repeatedly use the words candles, candle, natural, share and celebrate. OCTŌ's captions carry hashtags such as #naturalcandles, #sale and #anniversary. OCTŌ writes those captions mainly in English. OCTŌ keeps 9 story highlights, which open with a free Flinque account.

How do I contact OCTŌ for a collaboration?

OCTŌ's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist OCTŌ and use Flinque's outreach tools wherever a contact route is on file.

OCTŌ's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.

Public profile data sourced from Instagram. Flinque is not affiliated with OCTŌ.

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