- Following 2.1K
- Followers 29.3K
- Engagement 7.16%
- Avg likes 2.4K
- Avg comments 23
About Natasha Jen
Natasha Jen (@njenworks) is a Visual Arts creator on Instagram, also filed under Art & DIY. The account has 29,263 followers and 729 published posts. Recent posts average 2,449 likes and 23 comments, an engagement rate of 7.16%.
With 29.3K followers, Natasha Jen is a micro creator by the common 10,000 to 100,000 definition. Natasha Jen follows 2,140 accounts, so the audience is roughly 14 times the size of the list followed. Natasha Jen carries Instagram's verified badge and is set up as an Instagram business account. Flinque files Natasha Jen under Visual Arts, with Art & DIY as a secondary category.
The Instagram bio for Natasha Jen runs to 12 words. The bio mentions @pentagramdesign and @piandivy. The latest activity Flinque has on record for Natasha Jen dates from February 2026.
Story Highlights
Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.
729 Posts
Of the 10 most recent posts shown for Natasha Jen, 6 are carousels, 2 are videos and 2 are single images. That mix leans toward carousels. Natasha Jen has built a substantial archive of 729 posts. Against the audience, that is roughly 40 followers for each post published. Natasha Jen also keeps 23 story highlights on the profile. All 10 carry captions, averaging 193 words each. The captions are written mainly in English. Words that recur across them include team, design, project, pentagram and identity. The captions tag #natashajen, #branding, #logo, #twostalks and #pentagram.
Through exhibitions, performances and public programs, The Wang Contemporary serves as a platform for creatives to experiment, challenge conventions and engage with culture as a living, evolving force, rooted in history while oriented towards the future.
Located at 58 Bowery in New York Cityâs Chinatown, The Wang Contemporary is housed in a historic landmark long embedded in the neighborhoodâs cultural landscape, and one that is now under Chinese-American ownership for the first time in over a century.
The Wang Contemporaryâs inaugural exhibition, an installation by the Brooklyn-based conceptual collective is on view 02.20.26â02.22.26 from 12pmâ6pm daily.
For more from The Wang Contemporary, including ticketing information follow, or visit the link in their bio
Project team:
How do you brand a 370-acre transformation that wonât be complete for three decades? The former Downsview Airport landsâfenced-off runways and industrial hangars at the edge of established Toronto neighborhoodsârepresented one of the most ambitious city-building projects in North America. The project needed to feel monumental enough to inspire confidence in a multi-generational vision, yet intimate enough to feel genuinely connected to the communities it would serve.
Northcrest Developments, who is leading the transformation of the 370-acre site, approached Pentagram, who had initially worked with Northcrest on id8 Downsview, a multi-year public consultation process. The conversations had surfaced competing needs: Residents wanted bold vision and neighborhood warmth. Future tenants wanted an iconic destination and local authenticity. Capital partners wanted confidence in the ambition.
The challenge was finding a strategic frame that could hold all of these tensions without settling for compromise. The positioning that emergedâHumanizing a Place of Monumental Ambitionsâbecame that frame.
The siteâs aviation heritage provided the conceptual territory. The logotype for YZD draws its structure directly from runway geometry. The 54-degree angle visible in the letter Z comes from the actual runway that bisects the site. That angle became a foundational device, threading through layout, motion, iconography, and environmental graphics.
The system was designed to work at extremes: enormous environmental graphics visible from highways, intimate tenant signage, construction hoardings, development proposals, digital platforms, social media. As YZD grows and welcomes new communities, the identity maintains consistency without rigidity.
Check out the full case study via the link in our bio!
Thank you to the Northcrest team for their collaboration in developing this work.
Project team Jin Chun
Collaborators:, strategy
Full video on YouTube and audio on Spotify (link in bio).
In this episode, Sajad sits down with Natasha Jen, partner at Pentagram New York, to explore her journey from discovering graphic design as a student to becoming one of the leading voices at the worldâs most influential design firm.
She shares how landing her internship on Paula Scherâs team shaped her early confidence, the pivotal moments that helped her rise through top studios, and the key qualities she looks for when evaluating design portfolios today. Natasha also talks about the importance of visibility, project management, and communication skills, and how she approaches high-profile rebrands like Reddit with clarity and intention.
She also opens up about her place within the global design community and reveals her favorite architect and graphic designer.
What did you think of this episode? Share your thoughts below đ
#natashajen #twostalks #pentagram #graphicdesignpodcast #twosstudio
This week on the number 1 design podcast in Gambia, we have the legendary, award-winning designer, educator, and a Pentagram partner! We sit down to discuss all things behind the scenes at, her teamâs incredible work, her guilty pleasures, and of course her thoughts on Design Thinking.
Available wherever you get podcasts! And YouTube!
In her talk, Natasha will unpack the hidden mechanics of creativity in the age of black-box AI. As generative systems produce images, words, and worlds with no visible process, she asks: What happens to authorship when creation becomes untraceable? Drawing from design history and contemporary practice, she explores how opacity itself is reshaping our aesthetics, our tools, and our understanding of what it means to create.
Find #WebSummit details and registration info at the link in our bio.
MacroFactor is built for people who want to get serious about their bodiesâwhether that means losing weight, gaining muscle, or simply building healthier habits. Developed by scientists, coaches, and engineers, the app turns adaptive algorithms into practical guidance, delivering precision that users can trust. Its proposition is simple and direct: knowledge creates clarity, and clarity creates progress. But clarity alone doesnât make a brand. Numbers require narratives; data needs design.
The new identity frames science as both exacting and human. Inspired Science is less a slogan than a tension: rigorous and empathetic, motivating and methodical. This idea crystallizes in the mission Empower Every Body, turning evidence into possibilityâmaking strength, confidence, and insight accessible to all. It expands into a vision: The whole MF Worldâa playful shorthand that signals both the scale of ambition and the community spirit at the heart of MacroFactor.
The design system is where precision and adaptability are brought to life. At its core is MacroSans, a custom variable typeface designed to embody the brandâs dual character: architectural in structure yet fluid in application.
Icons and illustrations are another essential layer of the identity. Food logging is the ritual heart of the product, and over 450 icons were redrawn not as embellishment but as instrumentsâvisual units of measurement that make discipline legible and delightful. Alongside them, a suite of in-app illustrations marks moments of accomplishment.
The identity celebrates both sides of MacroFactor: the discipline of data and the joy of progress. It elevates the game of similar apps, raising expectations for how design can make science useful and inspiring.
Full case study at the link in our bio!
Project team: Jin Chun
Collaborators: Kyle Barron-Cohen, strategy
, strategy
, motion design
, typeface development
, merch photography
Each year, Storefront hosts its annual gala at an iconic architectural landmark in New York City. For 2025, the celebration took place at the Grand Central Oyster Bar and Restaurant, with honorees including architect, writer, and educator Keller Easterling; architect Toshiko Mori; and multidisciplinary artist Paul Pfeiffer. Opened in 1913, the Grand Central Oyster Bar is renowned for its vaulted, tiled ceilings and cavernous interior, nestled beneath the busy concourse of Grand Central Terminal.
Pentagramâs graphics reinterpret the civic design language of the early 20th century, drawing particular inspiration from New Yorkâs role in the Works Progress Administration (WPA). The identity channels the graphic force of WPA postersââtheir compressed layouts, blocky rhythms, and typographic density. The designers researched vintage WPA postersâcharacterized by bold, utilitarian lettering influenced by Russian Constructivismâand developed a custom geometric condensed sans serif typeface with strong, simple forms and angled corners. The condensed proportions of the typeface stand in deliberate contrast to the extended lettering of Storefrontâs institutional identity.
The type appears in a bright, celebratory pink and is paired with a red-and-white checkerboard motif taken from the tablecloths found in the restaurant. Guests took home matchbooks wrapped in the checkerboard pattern as a playful keepsake of the evening.
Pentagram has worked with Storefront since 2012, previously designing projects such as the identity for its 2023 gala, its 40th anniversary benefit and exhibition, its spring 2019 benefit and its spring 2017 benefit.
Check out the full case study via the link in our bio!
Project team: Jin Chun David Dai
While groundbreaking technological advancements promise transformative change, the traditional VC modelâdriven by rapid growth and short-term gainsâlacks the structural incentives to tackle the worldâs most pressing and complex challenges. General Catalyst is reshaping this paradigm, moving beyond investments alone to actively partner with founders and industries, building interconnected ecosystems dedicated to solving systemic issues.
As they grew in influence, General Catalyst needed a brand identity that captured the uniqueness of their model. They turned to Pentagram for a strategic framework and visual system that would set them apart from other firms and inspire founders, investors, and industry leaders to join their mission. This transformative vision crystallized in the brand idea âVenture Beyond.â
Pentagram brought Venture Beyond to life with a unified identity system. At its core is a reimagined logo â based on an exponent â and custom typeface, Catalyst Sans, designed to combine dynamism and clarity. Collage elements blend the new and the timeless, reflecting General Catalystâs collaborative and generative approach. These compositions support extensive articles, invitations, and thought-leadership content, creating a rich, editorialized look and feel.
The new identity was unveiled at a pivotal moment for General Catalyst, coinciding with the announcement of Fund XII, the firmâs largest capital raise yet, to drive transformative ventures in AI, healthcare, climate, and beyond.
Full case study at the link in our bio!
Project team:
Kyle Barron-Cohen
Ian Collins
John Sampson
Laiqa Mohid
Collaborators:
Henrique Gusso, Collage Tool
, Typeface Development
Thank you to the General Catalyst team for their close collaboration: Hemant Taneja, Jeannette zu FĂŒrstenberg, Arielle Gross Samuels, Carin Watson and Jack Cohen.
In-person and streaming tickets are available via the link in our bio! Register and get 10% off with code VanSave10.
#design #branding #graphicdesign #natashajen #logo
Cha Cha Festival is an immersive celebration inspired by tea and its rituals, presented by Water Street Projects and timed to Lunar New Year 2025. and team designed a brand identity and promotional campaign for the free public event, drawing inspiration from vernacular graphics found in Asian culture.
In addition to being a martial arts legend, Bruce Lee was also a cha-cha dance champion and a lifelong tea lover. His trailblazing energy is the north star for the Festival, amplifying AAPI creatives through the lens of tea culture.
Five artists and designers were commissioned to reimagine a tea house in installations representing five culturally significant Asian teas: pu-erh, oolong, hojicha, chai, and lotus tea. The selected design teams include architects and, landscape artists, product designers, architect, and creative technologists and. The event also features food vendors, exhibits on traditional Chinese medicine, and a community mahjong table.
The Festival identity nods to the visual cacophony of signage found in the streets of Asian cities. The Pentagram team developed the social media campaign and designed banners, posters, stickers and signs for the tea pavilions and the Cha Cha Bodega, the Festival store. Logos for each of the tea houses appear in abstract frames that reference signs, combined with vintage illustrations. Typography is set in the high-impact Bandit by.
Free and open to the public! Follow for more info.
Full case study at the link in our bio!
Project team:
#brandidentity #identitydesign #branding #logo #typography
Thumbnails are unavailable for 10 of these 10 posts. Open a tile to view the post on Instagram.
Natasha Jen's engagement
Natasha Jen's engagement rate on Instagram is 7.16%, over 6%, more than 6 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 14 followers. Likes outnumber comments by roughly 106 to 1, with 2,449 likes and 23 comments on an average post, so most reactions are taps rather than replies.
Engagement rate
7.16%
- Avg likes
- 2.4K
- Avg comments
- 23
- Interactions : followers
- 1 : 14
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Frequently asked questions
These answers about Natasha Jen are generated from the Instagram profile data Flinque holds for the account.
Who is Natasha Jen?
Natasha Jen (@njenworks) is a Visual Arts creator on Instagram, also filed under Art & DIY. Natasha Jen carries Instagram's verified badge and is set up as an Instagram business account. The Instagram bio for Natasha Jen runs to 12 words.
How many followers does Natasha Jen have?
Natasha Jen has 29,263 followers on Instagram (29.3K). Natasha Jen follows 2,140 accounts, so the audience is roughly 14 times the size of the list followed. Natasha Jen has built a substantial archive of 729 posts.
What is Natasha Jen's engagement rate?
Natasha Jen's engagement rate on Instagram is 7.16%, over 6%, more than 6 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 14 followers. Likes outnumber comments by roughly 106 to 1, with 2,449 likes and 23 comments on an average post, so most reactions are taps rather than replies.
What does Natasha Jen post about on Instagram?
Flinque files Natasha Jen under Visual Arts, with Art & DIY as a secondary category. Of the 10 most recent posts shown for Natasha Jen, 6 are carousels, 2 are videos and 2 are single images. The 10 recent Instagram captions Flinque holds for Natasha Jen repeatedly use the words team, design, project, pentagram and identity. Natasha Jen's captions carry hashtags such as #natashajen, #branding and #logo. Natasha Jen writes those captions mainly in English. Natasha Jen keeps 23 story highlights, which open with a free Flinque account.
How do I contact Natasha Jen for a collaboration?
Natasha Jen's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist Natasha Jen and use Flinque's outreach tools wherever a contact route is on file.
Links
Natasha Jen's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.
Public profile data sourced from Instagram. Flinque is not affiliated with Natasha Jen.