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Mission Critical (@missioncriticalgear), Instagram profile photo
Verified on Instagram

Mission Critical

eCommerce/DTC
@missioncriticalgear
Essential Gear for Extraordinary Dads®
  • Personal Goods & General Merchandise Stores
  • Following 468
  • Followers 13.2K
  • Engagement 0.17%
  • Avg comments 1

About Mission Critical

Mission Critical (@missioncriticalgear) is an eCommerce/DTC creator on Instagram, also filed under Personal Goods & General Merchandise Stores. The account has 13,207 followers and 986 published posts. Recent posts average 24 likes and 1 comment, an engagement rate of 0.17%.

With 13.2K followers, Mission Critical is a micro creator by the common 10,000 to 100,000 definition. Set against 468 accounts followed, the audience works out to about 28 followers per account Mission Critical follows. Mission Critical is set up as an Instagram business account. Flinque files Mission Critical under eCommerce/DTC, with Personal Goods & General Merchandise Stores as a secondary category.

Mission Critical's Instagram bio is brief, at 5 words. The latest activity Flinque has on record for Mission Critical dates from September 2022.

Story Highlights

Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.

986 Posts

Of the 10 most recent posts shown for Mission Critical, 9 are single images and 1 is a carousel. That mix leans toward single images. Mission Critical has built a substantial archive of 986 posts. Against the audience, that is roughly 13 followers for each post published. Mission Critical also keeps 2 story highlights on the profile. All 10 carry captions, averaging 13 words each. Words that recur across them include missioncritical, babycarrier, dadlife and cutebaby. The captions tag #missioncritical, #missioncriticalgear, #babycarrier, #dadlife and #cutebaby.

knows the true definition of work life balance!
"Daddy and his baby girl."-Selina
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#missioncritical #missioncriticalgear #babycarrier #cutebaby #dadlife
Pulling out all the stops!
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#missioncritical #missioncriticalgear #babycarrier #cutebaby #dadlife
One happy family!!! 💪🏼
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#missioncritical #missioncriticalgear #babycarrier #cutebaby #dadlife
Sunday Funday, just hangin' out!
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#missioncritical #missioncriticalgear #babycarrier #cutebaby #dadlife
"Nacho Average Dad!"-Paul
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#missioncritical #missioncriticalgear #babycarrier #cutebaby #dadlife
First time in the carrier, I think it's a hit!
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#missioncritical #missioncriticalgear #babycarrier #cutebaby #dadlife
Locked and Loaded-TBT 👶🏼 🍼
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#missioncritical #missioncriticalgear #babycarrier #cutebaby #dadlife
Father and Son!
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#missioncritical #missioncriticalgear #babycarrier #cutebaby #dadlife
"The accessory every wildlife cameraman needs."-Justin
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#missioncritical #missioncriticalgear #babycarrier #dadlife #bonding

Mission Critical's engagement

Mission Critical's engagement rate on Instagram is 0.17%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 588 followers. An average post collects 24 likes and 1 comment, close to 24 likes for each comment.

Engagement rate

0.17%

Avg likes
24
Avg comments
1
Interactions : followers
1 : 588

Lookalike Creators

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Age & Gender

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Audience Location

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Primary Language

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Audience Interests

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Authenticity

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Audience Quality Score

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Brand Affinity

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Content Strategy

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Commercial Insights

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Industry Fit

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Research Mission Critical further

Flinque ranks Instagram creators in eCommerce/DTC and Personal Goods & General Merchandise Stores, categories Mission Critical is filed under, and its free tools measure the same figures for any public account.

Frequently asked questions

These answers about Mission Critical are generated from the Instagram profile data Flinque holds for the account.

Who is Mission Critical?

Mission Critical (@missioncriticalgear) is an eCommerce/DTC creator on Instagram, also filed under Personal Goods & General Merchandise Stores. Mission Critical is set up as an Instagram business account. Mission Critical's Instagram bio is brief, at 5 words.

How many followers does Mission Critical have?

Mission Critical has 13,207 followers on Instagram (13.2K). Set against 468 accounts followed, the audience works out to about 28 followers per account Mission Critical follows. Mission Critical has built a substantial archive of 986 posts.

What is Mission Critical's engagement rate?

Mission Critical's engagement rate on Instagram is 0.17%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 588 followers. An average post collects 24 likes and 1 comment, close to 24 likes for each comment.

What does Mission Critical post about on Instagram?

Flinque files Mission Critical under eCommerce/DTC, with Personal Goods & General Merchandise Stores as a secondary category. Of the 10 most recent posts shown for Mission Critical, 9 are single images and 1 is a carousel. The 10 recent Instagram captions Flinque holds for Mission Critical repeatedly use the words missioncritical, babycarrier, dadlife and cutebaby. Mission Critical's captions carry hashtags such as #missioncritical, #missioncriticalgear and #babycarrier. Mission Critical keeps 2 story highlights, which open with a free Flinque account.

How do I contact Mission Critical for a collaboration?

Mission Critical's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist Mission Critical and use Flinque's outreach tools wherever a contact route is on file.

Mission Critical's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.

Public profile data sourced from Instagram. Flinque is not affiliated with Mission Critical.

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