- Following 84
- Followers 15.5K
- Engagement 0.76%
- Avg likes 127
- Avg comments 9
About Misc. Goods Co.
Misc. Goods Co. (@misc_goodsco) is a Shopping & retail creator on Instagram, also filed under Shopping & Retail and eCommerce/DTC. The account has 15,462 followers and 808 published posts. Recent posts average 127 likes and 9 comments, an engagement rate of 0.76%.
With 15.5K followers, Misc. Goods Co. is a micro creator by the common 10,000 to 100,000 definition. Set against 84 accounts followed, the audience works out to about 184 followers per account Misc. Goods Co. follows. Misc. Goods Co. carries Instagram's verified badge and is set up as an Instagram business account. Flinque files Misc. Goods Co. under 3 categories, led by Shopping & retail and followed by Shopping & Retail and eCommerce/DTC.
The Instagram bio for Misc. Goods Co. runs to 21 words across 4 lines. The bio mentions @tyler_g_deeb. The latest activity Flinque has on record for Misc. Goods Co. dates from January 2026.
Story Highlights
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808 Posts
Of the 10 most recent posts shown for Misc. Goods Co., 4 are single images, 3 are carousels and 3 are videos. No single format accounts for most of them. Misc. Goods Co. has built a substantial archive of 808 posts. Against the audience, that is roughly 19 followers for each post published. Misc. Goods Co. also keeps 7 story highlights on the profile. All 10 carry captions, averaging 128 words each. The captions are written mainly in English. Words that recur across them include didnāt, weāre, building, itās and greyhaven.
ā
The idea for a new space goes back to 2016, when Iād casually look at buildings I had no reason or money to buy. Back then, I didnāt need it. A bigger space felt excessive, and even without much business experience, I knew biting off more than you can chew is a fast way to sink yourself. So the idea stayed a dream.ā
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By 2021, that changed. Our team had grown, and our space hadnāt. Six people running production, storage, office work, and fulfillment out of an 800-square-foot room. What once felt scrappy started to feel suffocating. The dream finally gained logic.ā
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When I first walked the Shelby Park building, I almost left. The front half was carved into a maze of hallways, neglected and depressing. But the back half told a different story. Exposed cement walls, factory windows, and a massive skylight. The kind of space that makes you stop and think, okay, I can see it.ā
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I didnāt move fast enough and lost it. Six months later, after walking other spaces and realizing my mistake, the same building reappeared for lease. We worked out a lease-to-own deal, and in a strange way, that delay helped. I wasnāt doing it alone this time. I had partners, access to a strong GC and build team, and the ability to focus on what I do best: design.ā
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We tore the space down to the studs. For some people thatās panic. For me, itās clarity. Once it was framed, I mapped the flow, the function, and the heart of the space. Slowly, the brand became physical.ā
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All in, it took about 15 months. We moved in May of 2023. At first, I was too worn down to celebrate. Itās only recently that Iāve been able to say with confidence that we made the right choice as the space has grown into production, fulfillment, showroom, and event space.ā
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This coming May marks three years here. Itās not perfect, but itās home. And itās where weāre building the next version of the brand, slowly and with a lot of heart.ā
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If youāre ever in Louisville, come by. Weād love to show you around.
Photography by
If Iām on a road trip and make a wrong turn, a part of me honestly thinks, what if I just keep going? Turning around feels painful. Admitting you missed it feels worse.
But Iāve learned, mostly the hard way, that forward motion isnāt the same thing as progress.
So today, Iām doing the uncomfortable thing. Iām looking back. Reflecting on what worked, what didnāt, and what needs to change so Misc. Goods can be healthier, more focused, and better in 2026.
By the numbers
ā¢ 4,824 orders shipped
ā¢ 1,330 in-person market customers
ā¢ Online sales up 60% year over year
ā¢ 2,492 new customers
ā¢ 1,269 returning customers
ā¢ Best seller: Greyhaven Stick Incense (1,657 boxes)
ā¢ Biggest surprise: Discovery Sets, up over 300%
ā¢ Most re-ordered: Greyhaven Eau de Cologne
Big wins
We launched a new website thatās faster, cleaner, and converts better.
We introduced Nameless Earth and Kings Market, now core fragrances.
We partnered with American Eagle and Hotel BourrƩ Bonne.
We doubled foot traffic at our flagship store.
On the road
22 markets. 8 cities.
Top show: Renegade Chicago Winter.
Best side quest: jumping into the river after our Asheville show.
Behind the scenes
Over 22,000 products made by hand.
A refined candle process without raising prices.
Up to 1,500 hotel soaps produced each month.
Countless supply chain fires, handled.
Around the office
Zac bought his first house.
Abby stepped into a larger operations role.
New team members helped carry us through the holidays.
What didnāt work
Sephora passed, which stung but made sense.
Our in-house bar soap formula didnāt land yet.
A $15k international shipping mistake took time to recover from.
Looking ahead
New fragrances.
Bar soaps, revisited.
Deodorants for Nameless Earth and Kings Market.
Limited merch. A podcast. More markets. Better social.
Final word: so much of our momentum and joy comes from you. Thank you for believing in this small, stubborn thing weāre building. Happy New Year.
ā Tyler
This has been a massive 12 months for us. By the end of last year, I was running low on ideas and energy. I had built a business patched together from a lot of really good ideas, but not all of them could support themselves. They needed constant attention, and I was tired, stretched thin, and honestly close to throwing in the towel.
Thankfully, I didnāt.
We held on, rolled the dice, and kept working hard, but this time with better focus. Our customers showed up. The support, encouragement, and belief in what weāre building here has carried us through one of the most meaningful seasons of this business so far. We owe so much of our thankfulness and joy to our customers new and old, the people who saw the vision and chose to support our small corner of the world.
And somewhere in the middle of all that workā¦ I guess weāre getting old.
The gray hairs are coming in, and our once-drooling boys are now grown(ish) men crowding the kitchen as we make endless eggs for breakfast. It feels like weāve entered that light-speed phase of life. Itās cosmically unfair how the sweetest years are also the most stressful.
Royal is becoming a real leader with a big vision. He built his first electric motorbike this summer, takes cold plunges almost daily, and is constantly scheming new ways to make money. North could honestly support himself if he needed to. Straight Aās, cooks for himself, takes himself to school, and fills the house with music as he serenades us on his guitar. Win remains our most committed reader, tearing through books and comics each week. He and I have also teamed up to beat Battlefront on Master mode. One mission conquered so far. Ivory is forever discovering new hobbies, leaning into gymnastics, music, and all things active, her sweetness overflowing. And Pearl fully embodies youngest-child energy. Confident, funny, deeply protected by her siblings, and soaking up everything they show her.
Weāre thankful. Weāre tired. And weāre incredibly aware of how lucky we are to do this work and live this life.
Wishing you a Merry Christmas, Happy Holidays and a really good new year!
If you twist the lid and swipe your finger, it stays with you, subtle, steady, always ready to travel.
Weāre making the most of all that quiet persistence.
We didnāt design this fragrance to be a best seller, we designed a feeling and that feeling resonates with people.
If you havenāt tried Greyhaven yet ā¦ itās time to give it a try.
Misc. Goods Co.'s engagement
Misc. Goods Co.'s engagement rate on Instagram is 0.76%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 132 followers. An average post collects 127 likes and 9 comments, close to 14 likes for each comment.
Engagement rate
0.76%
- Avg likes
- 127
- Avg comments
- 9
- Interactions : followers
- 1 : 132
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Frequently asked questions
These answers about Misc. Goods Co. are generated from the Instagram profile data Flinque holds for the account.
Who is Misc. Goods Co.?
Misc. Goods Co. (@misc_goodsco) is a Shopping & retail creator on Instagram, also filed under Shopping & Retail and eCommerce/DTC. Misc. Goods Co. carries Instagram's verified badge and is set up as an Instagram business account. The Instagram bio for Misc. Goods Co. runs to 21 words across 4 lines.
How many followers does Misc. Goods Co. have?
Misc. Goods Co. has 15,462 followers on Instagram (15.5K). Set against 84 accounts followed, the audience works out to about 184 followers per account Misc. Goods Co. follows. Misc. Goods Co. has built a substantial archive of 808 posts.
What is Misc. Goods Co.'s engagement rate?
Misc. Goods Co.'s engagement rate on Instagram is 0.76%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 132 followers. An average post collects 127 likes and 9 comments, close to 14 likes for each comment.
What does Misc. Goods Co. post about on Instagram?
Flinque files Misc. Goods Co. under 3 categories, led by Shopping & retail and followed by Shopping & Retail and eCommerce/DTC. Of the 10 most recent posts shown for Misc. Goods Co., 4 are single images, 3 are carousels and 3 are videos. The 10 recent Instagram captions Flinque holds for Misc. Goods Co. repeatedly use the words didnāt, weāre, building, itās and greyhaven. Misc. Goods Co. writes those captions mainly in English. Misc. Goods Co. keeps 7 story highlights, which open with a free Flinque account.
How do I contact Misc. Goods Co. for a collaboration?
Misc. Goods Co.'s contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist Misc. Goods Co. and use Flinque's outreach tools wherever a contact route is on file.
Links
Misc. Goods Co.'s own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.
Public profile data sourced from Instagram. Flinque is not affiliated with Misc. Goods Co..