- Following 2.3K
- Followers 17.7K
- Engagement 0.78%
- Avg likes 132
- Avg comments 8
About Ministry of Scent
Ministry of Scent (@ministryofscent) is a Health/beauty creator on Instagram. The account has 17,681 followers and 1,808 published posts. Recent posts average 132 likes and 8 comments, an engagement rate of 0.78%.
With 17.7K followers, Ministry of Scent is a micro creator by the common 10,000 to 100,000 definition. Ministry of Scent follows 2,291 accounts, so the audience is roughly 7.7 times the size of the list followed. Ministry of Scent is set up as an Instagram business account. Flinque files Ministry of Scent under a single category, Health/beauty.
The Instagram bio for Ministry of Scent runs to 19 words. The latest activity Flinque has on record for Ministry of Scent dates from January 2026.
Story Highlights
Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.
1,808 Posts
Of the 10 most recent posts shown for Ministry of Scent, 7 are videos, 2 are carousels and 1 is a single image. That mix leans toward videos. Ministry of Scent has built a substantial archive of 1,808 posts. Against the audience, that is roughly 9.8 followers for each post published. Ministry of Scent also keeps 1 story highlight on the profile. All 10 carry captions, averaging 63 words each. The captions are written mainly in English. Words that recur across them include nicheperfume, french, fragrance, perfumer and perfume. The captions tag #nicheperfume, #perfume, #sanfrancisco, #fragrance and #nichefragrance.
#nicheperfume #perfume #fragrance #diva #nichefragrance
In just six weeks, the already-emergent young brand, French Cowboy, is making major waves with their deliciously original, high performance gourmands, created by perfumer Ashley Santiago in collaboration with Moulin Rouge dancer, Allie Goodbun, and chef, Mathis Molinié.
Find out what all the buzz is about with high quality spray samples of Mezcal Chocolat and Pear Pavlova for $5 each.
#frenchcowboy #pearpavlova #mezcalchocolat #ashleysantiago #ashleyinparis
The composition opens with a bracing burst of fresh juniper and mountain air in a wintery coniferous forest, before drying down with smooth orris and a long-lasting base of sleek woods and white musk.
High performance handsome…
Notes: juniper, forest notes, mountain air, orris, night blooming jasmine, fir balsam, angelica, cypress, incense, white musk
High quality spray samples of Everveil are available for $5 each or try a 10ml travel spray for $45. 🌲
#houseofbrandt #everveil #evergreen #nashville #nicheperfume
#perfume #nicheperfume #fyp #newyear #fragrance
#fyp #nicheperfume #zoologist #indieperfume #fragrance
#perfume #nichefragrance #nicheperfume #sanfrancisco #indieperfume
Thanks goes out to the lovely co-founders, perfumer Ashley Santiago and her partner Adrien Ollat, as well as to the full house of fragrance-lovers who made it to the brand’s launch party at our SF Mission District shop despite a crosstown power outage. 👏
We couldn’t be prouder of our friend and former colleague and are blown away (but not surprised) by all she’s accomplished thus far.
Not only is Ashley the youngest professional perfumer at Givaudan in Paris, but French Cowboy’s first two scents are both currently in our top ten, with Pear Pavlova holding the #1 top-selling position since it launched!
Thanks also to everyone reaching out to ask… Mezcal Chocolate is all stocked up and Pear Pavlova samples have arrived (full bottles are on their way and available for pre-sale now). 🍐🌵
#frenchcowboy #launchparty #sanfrancisco #missiondistrict
#nicheperfume #wrapped #nichefragrance #perfume #scent
Join us on Saturday, Dec 20 at our Mission District location in SF to be the first in the US to meet French Cowboy co-founders, perfumer Ashley Santiago and her partner in perfume and life, Adrien Ollat.
Learn about how Ashley (Bay Area born-and-raised and a Ministry alum) became Givaudan’s youngest perfumer and a niche brand founder.
We’ll also hear about French Cowboy’s olfactory collaborations with young creatives such as popular French chef, Mathis Molinié, and effervescent Canadian dancer-showgirl, Allie Goodbun.
Experience their addictive gourmand fragrances, Mezcal Chocolat and Pear Pavlova, which are already flying out the door.
This event is free and open to the public. RSVP on our site event page now. Festive refreshments will be served. ✨
#frenchcowboy #perfumeparty #fragrancelaunch #sanfrancisco #paris
#nicheperfume #sanfrancisco #french #cowboy #mezcal
Ministry of Scent's engagement
Ministry of Scent's engagement rate on Instagram is 0.78%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 128 followers. An average post collects 132 likes and 8 comments, close to 17 likes for each comment.
Engagement rate
0.78%
- Avg likes
- 132
- Avg comments
- 8
- Interactions : followers
- 1 : 128
Lookalike Creators
A free account lists creators whose audiences behave like this one, ready to shortlist and compare side by side.
Age & Gender
Unlocking shows how this audience splits across age bands and gender, charted from follower data.
Audience Location
Unlocking reveals the countries and cities where the most active followers of this account are concentrated.
Primary Language
Unlocking shows the languages this audience uses most in comments, interactions and the content it consumes.
Audience Interests
Unlocking lists the topics and categories this audience follows and engages with most often across the platform.
Authenticity
Unlocking scores how genuine the audience is, flagging fake, inactive or bot followers found in engagement patterns.
Audience Quality Score
Unlocking gives one overall audience quality score combining authenticity, engagement, follower activity and audience relevance.
Brand Affinity
Unlocking names the brands this audience already follows, mentions or engages with across social platforms.
Content Strategy
Unlocking breaks down the content pillars, tone and visual style this creator uses, and which formats perform best.
Commercial Insights
Unlocking shows collaboration types, an estimated pricing tier and a brand safety risk read for sponsored campaigns.
Industry Fit
Unlocking rates how well this creator and audience align with specific industry verticals and brand categories.
Research Ministry of Scent further
Flinque ranks Instagram creators in Health/beauty, categories Ministry of Scent is filed under, and its free tools measure the same figures for any public account.
Related rankings
Frequently asked questions
These answers about Ministry of Scent are generated from the Instagram profile data Flinque holds for the account.
Who is Ministry of Scent?
Ministry of Scent (@ministryofscent) is a Health/beauty creator on Instagram. Ministry of Scent is set up as an Instagram business account. The Instagram bio for Ministry of Scent runs to 19 words.
How many followers does Ministry of Scent have?
Ministry of Scent has 17,681 followers on Instagram (17.7K). Ministry of Scent follows 2,291 accounts, so the audience is roughly 7.7 times the size of the list followed. Ministry of Scent has built a substantial archive of 1,808 posts.
What is Ministry of Scent's engagement rate?
Ministry of Scent's engagement rate on Instagram is 0.78%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 128 followers. An average post collects 132 likes and 8 comments, close to 17 likes for each comment.
What does Ministry of Scent post about on Instagram?
Flinque files Ministry of Scent under a single category, Health/beauty. Of the 10 most recent posts shown for Ministry of Scent, 7 are videos, 2 are carousels and 1 is a single image. The 10 recent Instagram captions Flinque holds for Ministry of Scent repeatedly use the words nicheperfume, french, fragrance, perfumer and perfume. Ministry of Scent's captions carry hashtags such as #nicheperfume, #perfume and #sanfrancisco. Ministry of Scent writes those captions mainly in English. Ministry of Scent keeps 1 story highlight, which open with a free Flinque account.
How do I contact Ministry of Scent for a collaboration?
Ministry of Scent's contact details are not published on Flinque's public profile. The Instagram bio links to 2 external sites, and a free Flinque account opens those links. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist Ministry of Scent and use Flinque's outreach tools wherever a contact route is on file.
Links
Ministry of Scent's own Instagram profile is the one outbound link Flinque publishes for the account, and the 2 bio links open after signing up.
Public profile data sourced from Instagram. Flinque is not affiliated with Ministry of Scent.