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MINI Plant Oxford (@miniplantoxford), Instagram profile photo
Verified on Instagram

MINI Plant Oxford

Automotive Manufacturer
@miniplantoxford
The official heart and home of MINI. #MINIPlantOxford Check out our Plant Tours!
  • Automotive
  • Following 300
  • Followers 40K
  • Engagement 1.28%
  • Avg comments 7

About MINI Plant Oxford

MINI Plant Oxford (@miniplantoxford) is an Automotive Manufacturer creator on Instagram, also filed under Automotive. The account has 40,030 followers and 654 published posts. Recent posts average 564 likes and 7 comments, an engagement rate of 1.28%.

With 40K followers, MINI Plant Oxford is a micro creator by the common 10,000 to 100,000 definition. Set against 300 accounts followed, the audience works out to about 133 followers per account MINI Plant Oxford follows. MINI Plant Oxford carries Instagram's verified badge and is set up as an Instagram business account. Flinque files MINI Plant Oxford under Automotive Manufacturer, with Automotive as a secondary category.

The Instagram bio for MINI Plant Oxford runs to 13 words across 3 lines. The bio tags #MINIPlantOxford. The latest activity Flinque has on record for MINI Plant Oxford dates from May 2026.

Story Highlights

Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.

654 Posts

Of the 10 most recent posts shown for MINI Plant Oxford, 4 are videos, 3 are single images and 3 are carousels. No single format accounts for most of them. MINI Plant Oxford has built a substantial archive of 654 posts. Against the audience, that is roughly 61 followers for each post published. MINI Plant Oxford also keeps 4 story highlights on the profile. All 10 carry captions, averaging 65 words each. The captions are written mainly in English. Words that recur across them include cars, great, minis, community and many. The captions tag #miniplantoxford, #miniuk, #oxford, #mileofminis and #mini.

FLYING INTO THE BANK HOLIDAY WEEKEND ✈️

From rooftop to roadway, we’ve been soaring over and through MINI Plant Oxford! More incredible angles coming your way
soon 📸

Plenty of MINIs are ready to be dispatched to customers... but can you spot yours? 👀

However you’re spending the long weekend, we hope it’s a great one! ☀️

#miniplantoxford #bankholiday #sunshine
What a day at BMW Group

Today, 40 young people from schools across Oxford and Oxfordshire Youth came together to race the 1/10 scale electric RC MINI cars they have been designing, building, repairing and preparing together over recent months through the RC Vision CIC x BMW community STEM programme.

The results? Nearly 900 laps of racing, brilliant teamwork, problem-solving, crashes, fixes, laughter, resilience and some genuinely stunning looking RC MINI builds.

But this project has never just been about racing.

It’s about giving young people hands-on opportunities to explore engineering, technology, teamwork and creative thinking in a way that feels real. Learning by doing. Learning through mistakes. Learning together.

Many of the young people involved come from communities underrepresented in STEM and engineering. Watching them take ownership of the cars, solve problems under pressure and proudly represent their schools today was something special.

Huge thanks to the brilliant team at MINI Plant Oxford for believing in the vision and helping create opportunities like this for local young people.

This is what STEM engagement can look like when it’s practical, collaborative and genuinely fun.

#STEMEducation #Engineering #BMWGroup #MINIPlantOxford #Oxford RCVision STEMCareers FutureSkills YouthDevelopment EngineeringHabitsOfMind MiniCooper RCCars STEMForAll CareersEducation HandsOnLearning Oxfordshire
Some road trips just hit different. 🚗💨

Over 100 MINIs, endless personality and a whole load of smiles later, Mile of MINIs 2026 reminded us exactly what this community is all about.

Good people. Great cars. That MINI feeling. ❤️

#MINIUK #MileOfMINIs
At Plant Oxford, this Sunday we welcomed the Morris Minor Owners Club for their AGM on their 50th year of operation - another anniversary for 2026!

The Morris Minor plays a huge part in Plant Oxford’s history, and it was great to see so many enthusiasts here 😍
Big love to everyone who joined us for Mile of MINIs 2026.

Over 100 cars, miles of smiles and maximum road-trip vibes. This is what the MINI community does best. ✨

See you next year! 🏁

#MINIUK #MileOfMINIs
🥳 Celebrating 25 years of MODERN MINI at Oxford with all our friends

☀️ Today we welcomed the Italian Job team back to plant, to begin the Mile of MINIs! With the sun shining, over 100 cars completed a loop around our plant before heading off on a scenic drive to the MINI UK office in Farnborough. Thanks to everyone who participated - what an amazing morning!

🎉 We also celebrated Drive It Day, welcoming a number of classic cars to the plant including over 70 MINIS from the Y Register! What a brilliant turn out and a great way to mark 25 years!

#miniplantoxford #mileofMINI #driveitday
🏁 Earlier today we welcomed the community to our plant for a Sunday Service filled with an incredible line‑up of cars.

🚘 It was great to see so many passionate owners and MINI fans come together on site!

🎉 Thanks to all those who attended for spending your Sunday with us and kicking off our 25 years of modern MINI celebrations in style!
We’ve changed a lot since the first Bullnose Morris rolled off the line, but our passion from our team over the years remains exactly the same.

Happy Birthday to Plant Oxford, and here's to many more successful years to come! 🎂

#MINIUK #PlantOxford #BullnoseMorris
Racing ahead at MINI Plant Oxford #MINIPlantOxford #MINI #Oxford #MINIUK
Behind the scenes at Plant Oxford: spring style in the making. This Ocean Wave Green MINI Convertible has been painted to perfection before it hits the road. 🌊☀️
#oceanwavegreen #MINIPlantOxford #MINI #PlantTours #Oxford

MINI Plant Oxford's engagement

MINI Plant Oxford's engagement rate on Instagram is 1.28%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 78 followers. Likes outnumber comments by roughly 81 to 1, with 564 likes and 7 comments on an average post, so most reactions are taps rather than replies.

Engagement rate

1.28%

Avg likes
564
Avg comments
7
Interactions : followers
1 : 78

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Audience Location

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Primary Language

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Audience Interests

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Authenticity

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Audience Quality Score

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Content Strategy

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Industry Fit

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Research MINI Plant Oxford further

Flinque ranks Instagram creators in Automotive, categories MINI Plant Oxford is filed under, and its free tools measure the same figures for any public account.

Frequently asked questions

These answers about MINI Plant Oxford are generated from the Instagram profile data Flinque holds for the account.

Who is MINI Plant Oxford?

MINI Plant Oxford (@miniplantoxford) is an Automotive Manufacturer creator on Instagram, also filed under Automotive. MINI Plant Oxford carries Instagram's verified badge and is set up as an Instagram business account. The Instagram bio for MINI Plant Oxford runs to 13 words across 3 lines.

How many followers does MINI Plant Oxford have?

MINI Plant Oxford has 40,030 followers on Instagram (40K). Set against 300 accounts followed, the audience works out to about 133 followers per account MINI Plant Oxford follows. MINI Plant Oxford has built a substantial archive of 654 posts.

What is MINI Plant Oxford's engagement rate?

MINI Plant Oxford's engagement rate on Instagram is 1.28%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 78 followers. Likes outnumber comments by roughly 81 to 1, with 564 likes and 7 comments on an average post, so most reactions are taps rather than replies.

What does MINI Plant Oxford post about on Instagram?

Flinque files MINI Plant Oxford under Automotive Manufacturer, with Automotive as a secondary category. Of the 10 most recent posts shown for MINI Plant Oxford, 4 are videos, 3 are single images and 3 are carousels. The 10 recent Instagram captions Flinque holds for MINI Plant Oxford repeatedly use the words cars, great, minis, community and many. MINI Plant Oxford's captions carry hashtags such as #miniplantoxford, #miniuk and #oxford. MINI Plant Oxford writes those captions mainly in English. The bio tags #MINIPlantOxford. MINI Plant Oxford keeps 4 story highlights, which open with a free Flinque account.

How do I contact MINI Plant Oxford for a collaboration?

MINI Plant Oxford's contact details are not published on Flinque's public profile. The Instagram bio links to 2 external sites, and a free Flinque account opens those links. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist MINI Plant Oxford and use Flinque's outreach tools wherever a contact route is on file.

MINI Plant Oxford's own Instagram profile is the one outbound link Flinque publishes for the account, and the 2 bio links open after signing up.

Public profile data sourced from Instagram. Flinque is not affiliated with MINI Plant Oxford.

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