New Flinque AI now scores creator authenticity in real time across 4 platforms. See how
MILOU | Skincare Essentials (@miloubeauty_), Instagram profile photo
Verified on Instagram

MILOU | Skincare Essentials

Health/beauty
@miloubeauty_
Essential skincare for all skin types Cruelty-Free, Vegan, Sustainable + Clinically Proven Made with love in New Zealand
  • Following 875
  • Followers 12.5K
  • Engagement 0.36%
  • Avg comments 10

About MILOU | Skincare Essentials

MILOU | Skincare Essentials (@miloubeauty_) is a Health/beauty creator on Instagram. The account has 12,459 followers and 333 published posts. Recent posts average 34 likes and 10 comments, an engagement rate of 0.36%.

With 12.5K followers, MILOU | Skincare Essentials is a micro creator by the common 10,000 to 100,000 definition. MILOU | Skincare Essentials follows 875 accounts, so the audience is roughly 14 times the size of the list followed. MILOU | Skincare Essentials carries Instagram's verified badge and is set up as an Instagram business account. Flinque files MILOU | Skincare Essentials under a single category, Health/beauty.

The Instagram bio for MILOU | Skincare Essentials runs to 17 words across 3 lines. The latest activity Flinque has on record for MILOU | Skincare Essentials dates from January 2026.

Story Highlights

Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.

333 Posts

Of the 10 most recent posts shown for MILOU | Skincare Essentials, 4 are carousels, 4 are single images and 2 are videos. No single format accounts for most of them. 333 published posts give MILOU | Skincare Essentials a moderate archive on Instagram. Against the audience, that is roughly 37 followers for each post published. MILOU | Skincare Essentials also keeps 13 story highlights on the profile. All 10 carry captions, averaging 39 words each. The captions are written mainly in English. Words that recur across them include same, skin, products, shop and hyaluronic.

Our cult-favourite Plump Me Up Hyaluronic Acid Serum has officially returned, and it’s now available for pre-order!

Still powered by the same deeply hydrating formula featuring multi-weight hyaluronic acid, niacinamide, licorice root, and New Zealand seaweed, but now with a refined texture that’s lighter, faster-absorbing, and sinks in effortlessly while delivering the same plumping hydration you love.

Pre-orders are open now with orders being shipped on Monday 🩵
Milou on tour 🌺
Uncomplicated, effective, and everything your skin needs. Myla has transformed her complexion using just 3 Milou products. A skin routine doesn’t have to be 12 steps, just the right ones 🤍
Not all heroes wear capes. Some come in skincare sets, right when everything runs out at once.

Shop our skincare sets and save at 🤍
You loved it. You sold it out.

Plump Me Up Hyaluronic Acid Serum returns later this month with the same deeply hydrating formula designed to replenish even dehydrated skin.

Now refined with a lighter, more absorbable texture that sinks effortlessly into the skin while maintaining the same results.

Register on our website to receive restock notifications 🩵
Free Gua-Sha with Every Order 🤍

As a thank you to our Milou community, we’re adding a little extra to your order. For a limited time, every Milou order includes a complimentary Gua-Sha, our gift to you, designed to elevate your routine and pair with your favourite formulas.

Shop Milou this week and your free Gua-Sha will be added automatically, while stocks last. No code needed. A little thank you from us, and the perfect excuse to restock.
This year we have new products, new innovations and more botanical powered skincare that we cannot wait to share!

But we would LOVE to hear from you! What you would like to see from Milou. Please tell us below 🩷

Your feedback helps shape what we create.
New products. New innovations. The same skincare essentials in 2026.

Shop our skincare range at 🤍
Because the best New Year’s resolution is hydrated, luminous skin. We’re stepping into 2026 with so much in store, and we’d love you to glow with us!

Comment your 2026 resolution on this post and we’ll be sending a few of you our Give Me The Gloss Beauty Oil ✨
The kind of essentials you’ll want to take everywhere 🥐🧡

MILOU | Skincare Essentials's engagement

MILOU | Skincare Essentials's engagement rate on Instagram is 0.36%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 278 followers. Comments stay close to likes on MILOU | Skincare Essentials's posts, at 34 likes and 10 comments on average, about 3.4 likes per comment.

Engagement rate

0.36%

Avg likes
34
Avg comments
10
Interactions : followers
1 : 278

Lookalike Creators

A free account lists creators whose audiences behave like this one, ready to shortlist and compare side by side.

Age & Gender

Unlocking shows how this audience splits across age bands and gender, charted from follower data.

Audience Location

Unlocking reveals the countries and cities where the most active followers of this account are concentrated.

Primary Language

Unlocking shows the languages this audience uses most in comments, interactions and the content it consumes.

Audience Interests

Unlocking lists the topics and categories this audience follows and engages with most often across the platform.

Authenticity

Unlocking scores how genuine the audience is, flagging fake, inactive or bot followers found in engagement patterns.

Audience Quality Score

Unlocking gives one overall audience quality score combining authenticity, engagement, follower activity and audience relevance.

Brand Affinity

Unlocking names the brands this audience already follows, mentions or engages with across social platforms.

Content Strategy

Unlocking breaks down the content pillars, tone and visual style this creator uses, and which formats perform best.

Commercial Insights

Unlocking shows collaboration types, an estimated pricing tier and a brand safety risk read for sponsored campaigns.

Industry Fit

Unlocking rates how well this creator and audience align with specific industry verticals and brand categories.

Research MILOU | Skincare Essentials further

Flinque ranks Instagram creators in Health/beauty, categories MILOU | Skincare Essentials is filed under, and its free tools measure the same figures for any public account.

Frequently asked questions

These answers about MILOU | Skincare Essentials are generated from the Instagram profile data Flinque holds for the account.

Who is MILOU | Skincare Essentials?

MILOU | Skincare Essentials (@miloubeauty_) is a Health/beauty creator on Instagram. MILOU | Skincare Essentials carries Instagram's verified badge and is set up as an Instagram business account. The Instagram bio for MILOU | Skincare Essentials runs to 17 words across 3 lines.

How many followers does MILOU | Skincare Essentials have?

MILOU | Skincare Essentials has 12,459 followers on Instagram (12.5K). MILOU | Skincare Essentials follows 875 accounts, so the audience is roughly 14 times the size of the list followed. 333 published posts give MILOU | Skincare Essentials a moderate archive on Instagram.

What is MILOU | Skincare Essentials's engagement rate?

MILOU | Skincare Essentials's engagement rate on Instagram is 0.36%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 278 followers. Comments stay close to likes on MILOU | Skincare Essentials's posts, at 34 likes and 10 comments on average, about 3.4 likes per comment.

What does MILOU | Skincare Essentials post about on Instagram?

Flinque files MILOU | Skincare Essentials under a single category, Health/beauty. Of the 10 most recent posts shown for MILOU | Skincare Essentials, 4 are carousels, 4 are single images and 2 are videos. The 10 recent Instagram captions Flinque holds for MILOU | Skincare Essentials repeatedly use the words same, skin, products, shop and hyaluronic. MILOU | Skincare Essentials writes those captions mainly in English. MILOU | Skincare Essentials keeps 13 story highlights, which open with a free Flinque account.

How do I contact MILOU | Skincare Essentials for a collaboration?

MILOU | Skincare Essentials's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist MILOU | Skincare Essentials and use Flinque's outreach tools wherever a contact route is on file.

MILOU | Skincare Essentials's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.

Public profile data sourced from Instagram. Flinque is not affiliated with MILOU | Skincare Essentials.

Unlock MILOU | Skincare Essentials's audience data